Description
TABLE OF CONTENTS
1.3 GOALS REGARDING THE STUDY.. 19
1.4 COMPLICATIONS STATEMENT. 19
3.2 UBER’S PRICES APPROACH.. 31
3.2.1.1 ACTIVE PRICING STRATEGY.. 33
3.2.1.2 UP-FRONT PRICING SYSTEM… 38
3.2.1.3 COSTS DISCRIMINATION otherwise “READINESS TO PAY FOR” 43
4.3 INTRODUCTION STANDARDS (FOR SECONDARY DATA) 48
DATA ANALYSIS AND FINDINGS. 49
5.1 FACTS INVESTIGATIONS AND DATA UNDERSTANDING.. 50
5.1.4 SURGE/DYNAMIC PRICING-UBER’S PRICING STRATEGY.. 56
RECOMMENDATION AN CONCLUSION.. 61
6.1 CONCLUSION AND SUGGESTIONS. 62
LIST OF FIGURES
Figure 1 Uber Network Model 31
Figure 3 Demand supply bend: rise in demand. 34
Figure 4 Demand and Price enhance. 35
Figure 5 Uber upfront pricing overcharging the passenger 41
Figure 6 Dynamic Pricing Process. 56
Figure 7 Effects of Uber’s surge pricing. 58
Figure 8 Uber driver-partner supply increases to match spike in demand. 59
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