Description
LITERATURE REVIEW OF THE STUDY.. 28
DATA ANALYSIS & INTERPRETATION.. 57
Table 1 : Domestic Float Glass Sales. 17
Table 3 : Break-up of Capacity. 20
Table 5: SUMMARY OF LITERATURE REVIEW… 57
Figure 5 : Domestic Market Share. 14
Figure 6: Awareness of Glass brands. 59
Figure 7: Glass advertisement saw by people. 61
Figure 8: Awareness Vs Particular brand. 63
Figure 9: Whether go for buying. 66
Figure 10: Purchase of glass. 67
Figure 11: Importance of brand. 68
Figure 12: Awareness Vs whether go for buying. 68
Figure 13: Time Taken at Retail Counter 70
Figure 14: Preference for particular brand. 71
Figure 15: Decision to choose any brand. 71
Figure 16: Influencer of Recommendation. 73
Figure 18: Ad influence on action. 79
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