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Start Your Startup
April 2024 Examination
1. “The most profitable business in India depends on various factors, such as market
demand, competition, and investment required. However, some of the most
profitable businesses in India are e-commerce (Flipkart), food and beverage (Parle),
healthcare (Apollo Hospitals), education (Physics Wallah), real estate (Lodha),
renewable energy (Adani Green), and travel and tourism (MakeMyTrip)., etc.” If they
can do, so can you. Identify the different types of bootstrapping strategies/ideas that an
entrepreneur can map? (10 Marks)
Ans 1.
Introduction
Bootstrapping in entrepreneurship is a powerful strategy for building a company from the
ground up without relying on external funding sources such as venture capital or loans. This
self-funding approach leverages the entrepreneur’s own resources to support the business’s
initial growth and development. By focusing on minimizing expenses and reinvesting profits
back into the business, bootstrapping encourages creativity, resourcefulness, and a deep
understanding of the market. It enables entrepreneurs to maintain control over their ventures,
make swift decisions, and adapt to changes without the pressure from investors. The journey
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2. Bootstrapping describes a situation in which an entrepreneur starts a company with
little capital, relying on money other than outside investments. An individual is said to
be bootstrapping when they attempt to found and build a company from personal
finances or the operating revenues of the new company. List down the reasons why
every startup should bootstrap? (10 Marks)
Ans 2.
Introduction
Bootstrapping, a term derived from the old phrase “pulling oneself up by one’s bootstraps,”
encapsulates the essence of self-reliance in the entrepreneurial journey. This approach to
starting a business is distinguished by its reliance on minimal external financial resources,
focusing instead on personal savings, cautious budgeting, and the reinvestment of initial
profits. In an era where the allure of venture capital and angel investment dominates the
startup ecosystem, bootstrapping emerges as a testament to the grit, determination, and
resourcefulness of entrepreneurs. By electing to bootstrap, founders not only retain full
3. Innovative businesses have new and exciting ideas that are more likely to attract
venture capital investment. Product innovation refers to new or significantly
improved products. The innovation could include making the same product with better
components or a new product that’s more user-friendly.
a. Finance is defined as the management of money and includes activities such as
investing, borrowing, lending, budgeting, saving, and forecasting. Understanding the
fact, describe the different techniques for raising capital available with start-ups? (5
Marks)
Ans 3a.
Introduction
In the dynamic landscape of entrepreneurship, securing adequate financing is a critical
milestone for startups aiming to bring innovative products to market. The realm of finance
encompasses a broad spectrum of activities essential for the economic sustenance and growth
of new ventures. For startups, particularly those at the forefront of product innovation,
identifying and leveraging the right mix of capital-raising techniques is pivotal. These
b. “The existing definition of investors’ “best interest” is about maximizing financial
returns while adjusting risk to the profile of the client.” Associating with the quote,
identify the factors affecting investors interest? (5 Marks)
Ans 3b.
Introduction
The paradigm of investment has traditionally been anchored in the principle of maximizing
financial returns while aligning risk with the investor’s profile. This axiom underscores the
critical balance between risk management and return optimization, a fundamental aspect of
the investment decision-making process. However, the interests of investors are influenced by
a myriad of factors that extend beyond the mere calculus of risk and return. These factors

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