Description

Services Marketing
June 2024 Examination
1. You have a retail store. There are various kinds of products that you have. It
includes- consumer durables, groceries, and clothes. You have been operating in an
offline mode. With increasing customers moving online, you intend to catch up to that
trend. How will you build your online brand? (10 Marks)
Ans 1.
Introduction:
In today’s dynamic market landscape, the shift towards online retail is not just a trend but a
necessity for sustained business growth. As a retailer with a diverse range of products,
including consumer durables, groceries, and apparel, the decision to transition from offline
to online operations is strategic. The increasing consumer preference for online shopping
underscores the urgency to adapt and evolve with the changing times. This transition
presents an opportunity to expand market reach, enhance customer engagement, and
elevate brand visibility. In this context, it becomes imperative to craft a robust online brand
strategy that resonates with the target audience and capitalizes on the digital ecosystem’s
It is only half solved
Get Complete assignment help from us
Price – 290/ assignment
NMIMS Complete Solved Assignments
Available for session JUNE 2024
The last date is 29th MAY- 2024
Our assignment help is affordable
Our goal is to provide you with the best and the cheapest
services
Contact No – 8791514139 (WhatsApp)
OR
Mail us- [email protected]
Our website – www.assignmentsupport.in
Online buy – https://assignmentsupport.in/shop/
2. You intend to start a sandwich store. What are the possible challenges that you can
possibly face, while you are creating an offering – Product, Price, Place,
Promotion, Physical evidence, process, and people. (10 Marks)
Ans 2.
Introduction:
Embarking on the journey of starting a sandwich store entails numerous opportunities and
challenges. While the idea of offering delicious sandwiches to customers might seem
straightforward, the reality is that various hurdles can arise across different aspects of the
business. From crafting the perfect product to determining competitive pricing, selecting an
optimal location, devising effective promotional strategies, ensuring a seamless customer
experience, managing operations efficiently, and assembling the right team, entrepreneurs
venturing into the sandwich industry must navigate a myriad of challenges. Understanding
these potential obstacles upfront is essential for developing robust business strategies and
3. ABCD is a coaching academy for IIT students. However, with more coaching
institutions growing and online options coming, prospective students are not opting
for your services. You are receiving negative reviews about your company recently
and customer services is poor.
a. How will you build a positive image about your brand? (5 marks)
Ans 3a.
Introduction:
In today’s competitive landscape, coaching academies face increasing challenges in
maintaining a positive brand image, especially with the proliferation of online alternatives
and growing competition. Negative reviews and poor customer service further exacerbate
these challenges for institutions like ABCD catering to IIT aspirants. However, addressing
these issues presents an opportunity to revitalize the brand and regain the trust of
b. How will you improve your customer service? (5 marks)
Ans 3b.
Introduction:
Effective customer service is paramount for the success and reputation of any business,
including coaching academies like ABCD. With negative reviews and poor customer
service impacting ABCD’s brand image, it becomes imperative to implement strategies for
improvement. This essay explores ways to enhance customer service at ABCD coaching