Description

Research Methodology

April 2025 Examination

 

 

Q1 India’s jewellery market is predominantly split into two sectors: organized and unorganized retail. The organized sector is led by major players like Titan (Tanishq), Kalyan Jewellers, Malabar Gold & Diamonds, and PC Jeweller. These brands offer standardized products, assured quality, branded offerings, and a reliable shopping experience. The unorganized sector, on the other hand, includes small, family-owned jewellers, local goldsmiths, and regional jewellery shops that often offer custom-made or traditional jewellery at competitive prices.

Explain the research process to study consumer behaviour for organized versus unorganized jewellery retail in India. What is the key determining factors influencing consumer behaviour, and how would you conduct a comparative analysis between the two market segments? (10 Marks)

Ans 1.

Introduction

India’s jewellery market is an integral part of the country’s cultural, social, and economic fabric. It is broadly divided into two segments: organized and unorganized retail. Organized retailers like Tanishq, Kalyan Jewellers, and Malabar Gold & Diamonds cater to consumers seeking trust, quality, and a sophisticated shopping experience. They provide standardized products, hallmark certifications, and transparency, appealing to urban and affluent buyers.

In contrast, the unorganized sector, including local goldsmiths and family-owned businesses, serves customers valuing customization, traditional designs, and cost-effectiveness. These

It is only half solved

 

Buy Complete from our online store

 

NMIMS Fully solved assignment available for session APRIL  2025,

 

your last date is 29^th March 2024.

 

Lowest price guarantee with quality.

Charges INR 299 only per assignment. For more information you can get via mail or Whats app also

Mail id is [email protected]

 

Our website www.assignmentsupport.in.com

After mail, we will reply you instant or maximum

1 hour.

Otherwise you can also contact on our

Whatsapp no OR Contact no is +91 8791514139

 

 

 

Q2.  Explain the experimental design used in studying consumer behaviour at Shoppers Stop. Discuss the concepts of internal and external validity, hypothesis formation, and the application of different experimental designs. How can simulations and ethical considerations be applied in experimental research for a retail company like Shoppers Stop?  (10 Marks)

Ans 2.

Introduction

Shoppers Stop, one of India’s leading retail chains, serves as an ideal platform for studying consumer behavior due to its diverse customer base and product offerings. Understanding consumer behavior in such a retail environment involves analyzing how individuals make decisions, their preferences, and the factors influencing their purchasing patterns. Experimental research is a valuable method to study these behaviors, as it allows for controlled testing of variables to observe cause-and-effect relationships.

An experimental design provides insights into consumer decision-making processes by isolating and manipulating specific factors such as pricing, product placement, and

 

 

Q3. In  the  digital  age,  apparel  companies  in  India  face  intense  competition  and changing consumer preferences. With the growing influence of e-commerce platforms, mobile apps, and social media, building and maintaining brand loyalty has become more challenging. As customers increasingly engage with brands through digital channels, apparel companies must adapt by offering personalized experiences, seamless omni-channel strategies, and consistent value. The problem lies in identifying the most effective strategies that apparel companies can use to foster brand loyalty in a digital-first environment.

1. Which research method can be applicable for this research. What are the objectives of the study? (5 Marks)

Ans 3a.

Introduction

The Indian apparel industry is witnessing a paradigm shift as digital channels redefine consumer behavior. With the rise of e-commerce platforms, mobile applications, and social media, companies face intensified competition and dynamic customer expectations. Building and maintaining brand loyalty in this digital-first landscape requires innovative strategies that resonate with tech-savvy consumers. Understanding the most effective approaches to fostering

digital landscape.

 

 

1. Develop a questionnaire for this study. (5 Marks)

Ans 3b.

Introduction

The digital-first environment presents unique challenges for Indian apparel companies in fostering brand loyalty. To address these challenges, a questionnaire with multiple-choice options (A, B, C, D) can provide structured insights into consumer preferences, behaviors, and interactions with brands across digital channels. The aim is to identify effective strategies for