Description

Research Methodology

September 2024 Examination

 

 

Q1. A consultancy company providing services in the area of Digital Transformation and Analytics is seeing a considerable amount of attrition among its employees. The company is interested in reducing the level of attrition as the cost of recruiting new employees is adding to the burden of its overall cost. Discuss the management problem and convert it into a research problem. Write down the research plan for this study.   (10 Marks)

Ans 1.

Introduction

The consultancy sector, particularly in fields like Digital Transformation and Analytics, has always been dynamic, characterized by rapid technological advancements and high demand for skilled professionals. However, this demand also fosters a competitive job market where employee retention becomes a critical challenge. A consultancy company in this sector is experiencing a significant attrition rate, which not only disrupts ongoing projects and team dynamics but also incurs substantial costs related to recruiting and training new employees. The management problem here revolves around identifying and addressing the underlying factors contributing to high employee turnover. Converting this into a research problem

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Q2. You have been working in HDFC bank as marketing manager. You have to study the relationship between new adverting campaign themes and customer’s liking of the campaign. Explain independent, dependent and extraneous variables for this study. State the design of experiment, null and alternative hypothesis for this situation. What  are the potential threats of internal and external validity?    (10 Marks)

Ans 2.

Introduction

In the competitive banking industry, advertising campaigns play a pivotal role in attracting and retaining customers by influencing their perceptions and preferences. HDFC Bank, a major player in this sector, has launched new advertising campaign themes aimed at increasing customer engagement and brand loyalty. This study aims to examine the relationship between these new advertising themes and customer liking, which is critical for enhancing the effectiveness of marketing strategies. Understanding this relationship requires identifying different types of variables involved in the study, designing an appropriate experimental framework, and establishing hypotheses to test the impact of the advertising

 

Q3. The real estate boom has seen significant rise after the pandemic is over from last two years. The prices of mid-size flats for the middle class has gone up considerably. One of the real estate branded company (Paradise Group) has been following ethical practices and RERA (Real Estate Regulatory authority) standards. They have been providing Semi- furnished housing, quality material, timely possession and legal rights to its customers. However, the prices offered by Company is slightly higher than those of customers in the same area/zone. They relied on both paid adverting and word of mouth(WOM) promotion as they believe in real estate has to leverage both.

1. Develop suitable research questions, research objectives and variables to be studied and measured. (5 Marks)

Ans 3a.

Introduction

The post-pandemic real estate market has experienced significant growth, particularly in the sector of mid-size flats tailored for the middle class. Paradise Group, a company that adheres strictly to ethical practices and RERA standards, offers higher-priced semi-furnished housing options than its competitors. Despite the price difference, the company utilizes a combination of paid advertising and word-of-mouth (WOM) promotion. This study aims to analyze the

 

 

1. Develop a suitable questionnaire for answering the developed research problems and objectives. Explain the type of scale after each question. (5 Marks)

Ans 3b.

Introduction

To address the research questions and objectives regarding Paradise Group’s market strategies, a well-structured questionnaire is essential. This tool will gather critical data on customer perceptions, satisfaction, and decision-making factors in the real estate market. The questionnaire will focus on Paradise Group’s pricing, adherence to ethical standards, and the effectiveness of their marketing strategies, including paid advertising and word-of-mouth promotion. Each question will include a specific scale type to measure responses accurately,