Description

Operations and Supply Chain Strategies
June 2024 Examination
1. Mr. Bansal, previously employed at esteemed tuition centers, possessed extensive
teaching experience. One day, he conceived the innovative idea of launching online
classes, foreseeing the potential for a wider student base and increased geographical
reach. Consequently, he left his job to establish his online education venture. Despite
facing significant challenges during the initial phase, he eventually stabilized his business,
reaching a break-even point. Analyzing the present state of online learning classes in
terms of the industry life cycle, it showcases a maturing phase, marked by initial struggles
followed by gradual stabilization and growth. (10 Marks)
Ans 1.
Introduction
In the dynamic realm of education, the inception of online learning has marked a revolutionary
shift from traditional classroom settings to virtual platforms, offering accessibility and
flexibility to learners worldwide. Mr. Bansal’s transition from a conventional tutor to the
pioneer of an online education venture encapsulates the essence of innovation and adaptability
in the face of evolving educational needs and technological advancements. His journey from
grappling with initial challenges to achieving a sustainable business model mirrors the broader
trajectory of the online learning industry. This transition is not just a personal success story but
a reflection of the industry’s growth phase, characterized by adaptation, resilience, and eventual
stabilization. As we delve deeper into the lifecycle of the online learning industry, it becomes
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2. Mr Shankar started a new business of payment bank operating in India market. He is
now thinking to expand this business in rural area as well as outside India. To increase
profit, he is exploring international market. Due to different government rules and
regulation, policies across different countries he would face difficulties. Examine and
propose different level of strategic approaches for him to implement within the company,
aiming to enhance overall business profitability. (10 Marks)
Ans 2.
Introduction
In the rapidly evolving financial landscape, payment banks have emerged as pivotal players,
offering a wide array of banking services tailored to the needs of diverse customer segments.
Mr. Shankar’s venture into this domain, particularly focusing on the untapped potential of rural
markets and the allure of international expansion, underscores a strategic ambition to redefine
accessibility and convenience in banking. However, venturing into rural areas within India and
scaling operations internationally presents a complex maze of regulatory, operational, and
market-related challenges. Different countries’ regulatory frameworks, coupled with the unique
needs of rural consumers, necessitate a nuanced approach to strategy formulation. To navigate
3a. Pharmaceutical manufacturing firm has been operating in India for the past five
years, with numerous stores both within and outside the city. The company is
contemplating the establishment of its own manufacturing unit, a move supported by
government incentives to encourage domestic production within the Indian market.
a. How can full set of logistical drivers be used to create overall competitive strategy? (5
Marks)
Ans 3a.
Introduction
In the competitive realm of pharmaceutical manufacturing, leveraging logistical drivers is
pivotal for a firm aspiring to establish its own production unit, especially within the intricate
Indian market. These drivers—transportation, inventory, facilities, information, sourcing, and
pricing—serve as the backbone of a robust supply chain strategy, enabling the firm to optimize
operations, reduce costs, and enhance customer satisfaction. By strategically aligning these
b. Management is not sure for selection of the production process. Please suggest the most
effective approach within the production process to enhance efficiency. (5 Marks)
Ans 3b.
Introduction
Choosing the right production process is a critical decision for a pharmaceutical manufacturing
firm, especially at the juncture of establishing its own manufacturing unit. The selected
approach must ensure not just compliance with stringent regulatory standards but also
efficiency, scalability, and adaptability to market changes. The most effective production
process balances cost, quality, and time to market, underpinning the firm’s operational
efficiency and competitive edge. Identifying and implementing such a process is pivotal for the