Description

International Logistics & Supply Chain Management
June 2024 Examination
Q1. An international athleisure brand is planning its foray in the Indian market but is
unsure of whether to begin by importing its range of athleisure wear in India from its
contract manufacturers located outside India or contracting a domestic Indian
manufacturer to produce & supply its range of athleisure wear. Help the company in its
supply chain planning & suggest a supply chain strategy for its Indian foray. (10 marks)
Ans 1.
Introduction
As the global athleisure market continues to expand, international brands are increasingly
looking towards India as a lucrative market for growth. However, the decision of whether to
import products from external manufacturers or to engage with domestic suppliers presents a
pivotal choice in the supply chain strategy. This decision is complex, influenced by various
factors such as cost, efficiency, market dynamics, and regulatory considerations. A
comprehensive analysis is imperative to devise a robust supply chain strategy that aligns with
the brand’s objectives and the unique demands of the Indian market. By examining the
advantages and challenges of each approach, this analysis aims to provide actionable insights
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Q2. An Indian manufacturer of copper wires wants to expand into international markets
by exporting to two countries, Saudi Arabia & Qatar. Explain the various factors to be
considered in planning the logistics for the exports expansion, and suggest the
appropriate choice of logistics strategy (in-house / 3PL / 4PL etc.) for the same. (10
marks)
Ans 2.
Introduction
Expanding into international markets is a pivotal step for any business seeking growth and
diversification. For an Indian manufacturer of copper wires, the decision to export to countries
like Saudi Arabia and Qatar signifies an ambitious venture into new territories. However, this
expansion entails a complex array of logistical considerations that must be carefully addressed
to ensure success. The introduction of copper wires to foreign markets necessitates meticulous
planning of logistics, encompassing various factors such as transportation modes, customs
regulations, warehousing, and market demand. Each element plays a crucial role in shaping the
efficiency, reliability, and cost-effectiveness of the export process. Moreover, navigating
Q3. An Indian chemical manufacturing company has been facing stiff competition in the
domestic market from imports. While there is strong demand for the product,
cheaper imports from other countries such China, USA and Thailand, have limited the
growth potential for the company. The company is therefore exploring sourcing its
products from several low-cost suppliers based in these countries.
a. Identify the key factors the company must consider for procurement from these
countries? How can it organize its international procurement function to ensure smooth
procurement on a regular basis? (5 marks)
Ans 3a.
Introduction
The Indian chemical manufacturing company faces intense competition in the domestic market
due to cheaper imports from countries like China, USA, and Thailand. To counter this, the
company is considering sourcing its products from low-cost suppliers in these nations. This
shift in procurement strategy requires careful consideration of key factors to ensure successful
procurement and consistent supply. Additionally, organizing the international procurement
b. Explain the role of government agencies in such international procurement. What
related procedural aspects will the company have to handle additionally for such
international procurement? (5 marks)
Ans 3b.
Introduction
Government agencies play a crucial role in facilitating and regulating international
procurement activities. For the Indian chemical manufacturing company considering sourcing
from low-cost suppliers in countries like China, USA, and Thailand, engaging with
government agencies becomes essential to navigate trade regulations, customs procedures, and
compliance requirements. Understanding the role of these agencies and handling related