Description

International Logistics & Supply Chain Management
April 2024 Examination
Q1. An Indian dairy products company is planning its international foray beginning
with exporting ice-creams & flavored milk beverages. It has chosen the Middle East &
Singapore markets to begin with. Discuss the key considerations the company must
deliberate upon, and accordingly suggest an appropriate supply chain strategy for the
exports venture. (10 marks)
Ans 1.
Introduction
The international expansion of an Indian dairy company into the Middle East and Singapore
markets represents a significant step in its growth strategy, particularly with the export of ice
creams and flavored milk beverages. This venture requires careful consideration of various
intricate aspects of international logistics and supply chain management. In this dynamic
environment, the company must navigate a complex array of challenges including cultural
differences, regulatory compliance, climatic factors, and logistical intricacies specific to
perishable dairy products. The task involves not just the physical transportation of goods but
also entails strategic planning to ensure product integrity, cost-efficiency, and market
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Q2. An Indian eye-wear products manufacturer has a well-established distribution
channel comprising of distributors & independent retailers as well as its own retail
stores in India which are serviced through a 3PL service provider. The manufacturer
has now set its eye on the D2C (direct-to-consumer) market for which it is working on
the logistics setup. What factors must the manufacturer consider for its D2C
distribution logistics, and how, if at all, are they different from those of its traditional
distribution channel comprising of distributors & retailers? Provide your
recommendation, with justification, of the logistics strategy of having the same 3PL
provider for both the markets or having two different 3PL providers for the two
markets. (10 marks)
Ans 2.
Introduction
The evolution of the eyewear industry in India, particularly the shift towards Direct-to-
Consumer (D2C) marketing, presents a unique set of challenges and opportunities for
logistics and supply chain management. As an established Indian eyewear manufacturer
transitions from a traditional distribution network involving distributors and retailers to
embracing the D2C model, it faces a pivotal decision regarding the optimization of its
distribution logistics. This shift necessitates a careful examination of the factors influencing
D2C logistics, which differ significantly from conventional distribution channels. Key
considerations include customer expectations, delivery speed, inventory management, and
Q3. An Indian jewellery manufacturer specializing in gold & silver jewellery wholesales
its products to retailers across India. Having established its credibility with retailers for
gold & silver jewellery, it has planned to expand into diamond jewellery for which it will
need to import diamonds which will be polished and used for making jewellery products
in India.
a. What factors must the jewellery manufacturer consider for importing the diamonds,
and from which countries can it import them? How can the company best facilitate such
import procurement from those countries? (5 marks)
Ans 3a.
Introduction
Expanding into the diamond jewellery market represents a significant milestone for an Indian
jewellery manufacturer, especially one with established credibility in gold and silver
jewellery. This venture into diamond jewellery necessitates importing unpolished diamonds,
introducing new dimensions to the manufacturer’s supply chain and procurement strategy.
Importing diamonds requires careful consideration of various factors including sourcing,
legal compliance, cost, and quality assurance. Additionally, identifying suitable countries for
.
b. Explain the role of government agencies in this process, and the related aspects that
the company will now have to handle. (5 marks)
Ans 3a.
Introduction
The importation of diamonds for jewellery manufacturing involves not only strategic business
planning but also significant interaction with government agencies. These agencies play a
crucial role in regulating, facilitating, and monitoring the import process. Understanding the
role of these government entities and the related aspects that a company must manage is vital