IMPACT OF SUSTAINABILITY ON MARKETING STRATEGIES IN CIVIL ENGINEERING INDUSTRY (1)

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IMPACT OF SUSTAINABILITY ON MARKETING STRATEGIES IN CIVIL ENGINEERING INDUSTRY (1)

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Business Management

Pages- 65

File- Word File

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Description

TABLE OFCONTENT

ACKNOWLEDGEMENTS. 2

  1. INTRODUCTION.. 6

1.1 Background. 7

1.2 Significance of Sustainability during the Civil technology Industry. 7

1.3 Sustainable Marketing Campaigns. 8

  1. OBJECTIVES WITH THE TASK.. 10

2.1 Objectives that are primary. 10

2.2 Supplementary Objectives. 10

  1. EXTENT OF THESE JOB.. 12

3.1 Market Focus. 12

3.2 Geographic Range. 12

3.3 Time-frame. 13

  1. EXECUTIVE OVERVIEW… 14
  2. METHODOLOGY.. 16

5.1 Research Design. 17

5.2 Research Techniques. 19

5.2.1 Methods that are qualitative. 19

5.2.2 Quantitative Means. 20

5.3 Data Means. 21

  1. INFORMATION COLLECTION AND ANALYSIS. 25

6.1 Main Information Range. 25

6.1.1 Interview.. 25

6.1.2 Surveys. 26

6.2 Secondary Data Collection. 27

6.2.1 Books Review.. 27

6.2.2 Situation Studies. 28

6.3 Facts Testing Practices. 30

6.3.1 Material Analysis. 30

6.3.2 Thematic Analysis. 30

6.3.3 Triangulation. 31

6.3.4 Interpretation. 32

6.3.5 Revealing. 32

  1. FINDINGS. 33

7.1 A Review of Findings. 33

7.2 Challenges in Incorporating Sustainability into promotion Strategies. 36

7.2.1 Renewable Items and Services Developing. 38

7.2.2 Product that is sustainable Solution Developing. 39

7.2.3 Green Marketing and Communications. 40

7.2.4 Renewable Circulation Strategies. 41

7.2.5 Corporate Personal Obligation. 43

  1. POINTERS AND SUGGESTIONS. 45

8.1 Using Lasting Promotional Strategies. 48

8.2 Fostering Collaboration and Invention. 49

8.3 Enhancing Stakeholder Engagement 51

8.4 Tracking and Assessment 54

  1. CONCLUSION.. 57

9.1 Overview of Conclusions. 58

9.2 Effects for the Civil Engineering Industry. 59

9.3 Potential Research Instructions. 61

  1. BIBLIOGRAPHY.. 64

10.1 Products and Content 64

10.2 On Line Resources. 64

10.3 Authorities and Industry States. 65

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