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IMPACT OF SUSTAINABILITY ON MARKETING STRATEGIES IN CIVIL ENGINEERING INDUSTRY

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Business Management

Pages- 65

File- Word File

Categories: Business Management, PROJECT REPORT

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TABLE OF CONTENT

ACKNOWLEDGEMENTS. 2

INTRODUCTION.. 6

1.1 Background. 7

1.2 Significance of durability in the Civil manufacturing market 7

1.3 Lasting Advertising and Marketing Campaigns. 8

OBJECTIVES REGARDING THE VENTURE. 10

2.1 Main Targets. 10

2.2 Additional Goals. 10

EXTENT OF THE TASK.. 12

3.1 Industry Focus. 12

3.2 Geographic Extent 12

3.3 Period of Time. 13

EXECUTIVE OVERVIEW… 14
METHODOLOGY.. 16

5.1 Research Design. 17

5.2 Research Methods. 19

5.2.1 Qualitative Means. 19

5.2.2 Methods that are quantitative. 20

5.3 Information Supply. 21

FACTS RANGE AND ANALYSIS. 25

6.1 Data that is primary Range. 25

6.1.1 Interviews. 25

6.1.2 Surveys. 26

6.2 Secondary Data Range. 27

6.2.1 Literary Works Overview.. 27

6.2.2 Circumstances Research. 28

6.3 Information Investigations Tips. 30

6.3.1 Content Analysis. 30

6.3.2 Thematic Analysis. 30

6.3.3 Triangulation. 31

6.3.4 Interpretation. 32

6.3.5 Stating. 32

FINDINGS. 33

7.1 Overview of Conclusions. 33

7.2 Challenges in integrating Sustainability into Marketing methods. 36

7.2.1 Product that is sustainable Service Development 37

7.2.2 Product that is sustainable Solution Developing. 38

7.2.3 Green Promotional and Communications. 39

7.2.4 Sustainable Submission Tricks. 41

7.2.5 Corporate Public Responsibility. 42

SUGGESTIONS AND RECOMMENDATIONS. 45

8.1 Using Sustainable Promotional Ways. 48

8.2 Fostering Collaboration and Creativity. 49

8.3 Enhancing Stakeholder Engagement 51

8.4 Spying and Evaluation. 54

CONCLUSION.. 57

9.1 Overview of Results. 58

9.2 Effects for any civil technology business. 59

9.3 Potential Research Instructions. 61

BIBLIOGRAPHY.. 64

10.1 Guides and Posts. 64

10.2 On Line Supply. 64

10.3 Government and Market Research. 65

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