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A Study on Uber’s Global Pricing Objectives and Strategies

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Business Management

Pages- 65

File- Word File

Description

TABLE OF CONTENTS

ACKNOWLEDGEMENTS. 2

EXECUTIVE OVERVIEW… 5

CHAPTER-1. 6

INTRODUCTION.. 6

1.1 INTRODUCTION.. 7

1.2 RATE PLAN OF UBER.. 17

1.3 GOALS REGARDING THE STUDY.. 19

1.4 COMPLICATIONS STATEMENT. 19

1.5 RESEARCH DESIGN.. 19

CHAPTER-2. 20

COMPANY PROFILE. 20

2.1 UBER.. 21

CHAPTER-3. 29

LITERATURE REVIEW… 29

3.1 UBER BEING A PLATFORM… 30

3.2 UBER’S PRICES APPROACH.. 31

3.2.1 COST DEVELOPMENT. 32

3.2.1.1 ACTIVE PRICING STRATEGY.. 33

3.2.1.2 UP-FRONT PRICING SYSTEM… 38

3.2.1.3 COSTS DISCRIMINATION otherwise “READINESS TO PAY FOR” 43

CHAPTER-4. 46

RESEARCH METHODOLOGY.. 46

4.1 RESEARCH METHODS. 47

4.2 DATA COLLECTION.. 47

4.3 INTRODUCTION STANDARDS (FOR SECONDARY DATA) 48

4.4 RESEARCH DESIGN.. 48

4.5 RESEARCH ISSUES. 48

CHAPTER-5. 49

DATA ANALYSIS AND FINDINGS. 49

5.1 FACTS INVESTIGATIONS AND DATA UNDERSTANDING.. 50

5.1.1 UBER’S GOALS. 50

5.1.2 UBER’S APPROACH.. 52

5.1.3 BUSINESS MODEL. 54

5.1.4 SURGE/DYNAMIC PRICING-UBER’S PRICING STRATEGY.. 56

CHAPTER- 6. 61

RECOMMENDATION AN CONCLUSION.. 61

6.1 CONCLUSION AND SUGGESTIONS. 62

BIBLIOGRAPHY.. 64

 

LIST OF FIGURES

Figure 1 Uber Network Model 31

Figure 2 Uber’s Pricing. 32

Figure 3 Demand supply bend: rise in demand. 34

Figure 4 Demand and Price enhance. 35

Figure 5 Uber upfront pricing overcharging the passenger 41

Figure 6 Dynamic Pricing Process. 56

Figure 7 Effects of Uber’s surge pricing. 58

Figure 8 Uber driver-partner supply increases to match spike in demand. 59

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