Description

SESSION	JUL – AUG 2024
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	IV
COURSE CODE & NAME	DMKT403 E-MARKETING

 

 

Assignment Set – 1

 

1. What do you mean by E-Storefronts?

Ans 1.

E-Storefronts: Definition and Overview

E-storefronts, commonly referred to as online storefronts, are digital representations of a business’s physical store or presence on the internet. They serve as virtual platforms where products and services are displayed, enabling customers to browse, select, and purchase items from the comfort of their homes. With the rapid expansion of e-commerce, e-storefronts have become an essential component of the digital marketing landscape, offering businesses a means to reach broader audiences beyond geographical boundaries.

An e-storefront is essentially the face of an online business. It combines various elements such as design, functionality, and user interface to create an engaging and efficient shopping

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2. Create an E-Plan to market a product of your choice.

Ans 2.

E-Plan to Market a Product: Smart Home Security Camera

1. Introduction
   The smart home security camera is a state-of-the-art device designed for modern households, offering features like 24/7 surveillance, motion detection, night vision, and real-time alerts via a mobile app. To effectively market this product, a robust e-plan is essential to create awareness, engage potential customers, and drive sales.
2. Target Market Identification
   The target market comprises tech-savvy homeowners, small business owners, and renters

 

 

3. Differentiate between SEO & SEM.

Ans 3.

Differentiating Between SEO and SEM

Introduction
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are critical strategies in digital marketing that help businesses increase their online visibility and drive traffic to their websites. While both focus on leveraging search engines to attract users, they differ in their approaches, techniques, and objectives. Understanding these differences is essential for businesses to choose the right strategy based on their goals and resources.

Search Engine Optimization (SEO):
SEO is the process of optimizing a website to improve its organic (non-paid) rankings on

 

 

Assignment Set – 2

 

4. Describe the formula 2P+2C+3S in E-Marketing.

Ans 4.

The Formula 2P+2C+3S in E-Marketing
The formula 2P+2C+3S is a strategic framework in e-marketing that emphasizes key elements for successful digital marketing campaigns. It provides a structured approach for marketers to design, execute, and evaluate their strategies effectively. Each component of the formula represents a critical aspect of digital marketing, ensuring that campaigns are customer-centric, data-driven, and outcome-focused.

The Components of the Formula

1. 2P – Personalization and Privacy

• Personalization: Personalization involves tailoring marketing messages, products,

 

5. Write Short Notes on the following:
6. a) Word of Mouth
7. b) E-CRM

Ans 5.

1. a) Word of Mouth

Word of Mouth (WOM) is a powerful and organic form of communication where consumers share their experiences and opinions about products, services, or brands with others. This type of marketing relies on personal recommendations and is considered one of the most credible forms of advertising because it comes from trusted sources such as friends, family, or colleagues. In the digital era, WOM has expanded beyond face-to-face conversations to include online reviews, social media posts, and user-generated content, amplifying its reach and impact.

The effectiveness of WOM stems from its ability to influence consumer behavior and build

 

 

6. What are the various E-Metrices used to evaluate the effectiveness of an E-Marketing Campaign?

Ans 6.

E-Metrics for Evaluating the Effectiveness of an E-Marketing Campaign

E-metrics are quantifiable measures used to assess the performance and success of an e-marketing campaign. By analyzing these metrics, businesses can understand how well their strategies are working, identify areas for improvement, and make data-driven decisions to optimize future campaigns. The following are the key e-metrics commonly used to evaluate e-marketing effectiveness.

1. Website Traffic Metrics
   Website traffic is a fundamental indicator of an e-marketing campaign’s reach. Metrics like