Description
SESSION JUL – AUG 2024
PROGRAM MASTER OF BUSINESS ADMINISTRATION
(MBA)
SEMESTER IV
COURSE CODE & NAME DMBA401 STRATEGIC MANAGEMENT AND
BUSINESS POLICY
1. Identify and Describe Key Environmental Scanning Techniques Used in Strategy
Analysis, Such as PESTLE Analysis and Porter’s Five Forces
Ans 1.
Environmental scanning is a crucial aspect of strategic management that helps organizations
identify external and internal factors influencing their operations. Two widely used techniques
in environmental scanning are PESTLE analysis and Porter’s Five Forces. These methods offer
a structured approach to understanding the business environment and forming strategies.
PESTLE Analysis
PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis is a
macro-environmental tool used to identify external factors affecting a business. Each
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2. Explain the Strategy Formulation Process. How Does Each Stage Contribute to
Creating an Effective Strategy?
Ans 2.
Strategy formulation is the process of defining an organization’s direction and determining
how to allocate resources to achieve its goals. It involves multiple stages, each contributing to
the creation of an effective and sustainable strategy.
1. Environmental Scanning
This initial stage involves analyzing the internal and external environments to identify
strengths, weaknesses, opportunities, and threats (SWOT analysis). Tools like PESTLE
3. Explain the Process of Developing Effective Business Policies
Ans 3.
Business policies are critical tools for guiding an organization’s operations, ensuring
consistency, and facilitating decision-making. The process of developing effective business
policies involves several steps, each contributing to clarity, relevance, and alignment with
organizational goals.
1. Identifying the Need for a Policy
The process begins with recognizing the need for a policy. This could arise from regulatory
4. Describe the Main Business Strategies Employed by MNCs. How Do These Strategies
Help MNCs Adapt to Different International Markets?
Ans 4.
Multinational corporations (MNCs) operate across diverse international markets, requiring
strategies that enable them to address cultural, economic, and regulatory differences. The main
strategies employed by MNCs include global, transnational, multidomestic, and export
strategies. These approaches help MNCs adapt to varying market dynamics while achieving
their corporate objectives.
1. Global Strategy
MNCs using a global strategy standardize their products and operations across markets. They
5. Explain the Different Types of Strategic Alliances. How Does Each Type Serve Specific
Business Needs and Strategic Goals?
Ans 5.
Strategic alliances are formal agreements between two or more organizations to collaborate
and achieve mutual objectives while remaining independent entities. These partnerships allow
businesses to pool resources, access new markets, and enhance competitive advantages.
Different types of strategic alliances serve specific business needs and strategic goals.
1. Equity Strategic Alliances
In this type of alliance, one company acquires equity stakes in another, forming a long-term
6. Define Creativity and Innovation in the Context of Business. How Do These Two
Concepts Differ, and Why Are They Essential for Business Success in Today’s
Competitive Environment?
Ans 6.
Creativity and innovation are integral to business success, enabling organizations to remain
competitive, adapt to changes, and meet customer needs. While these concepts are
interconnected, they differ in their scope and application.
Defining Creativity in Business
Creativity refers to the ability to generate novel ideas, concepts, or solutions. It involves
thinking outside the box and envisioning possibilities that break conventional boundaries. In a
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