Description

SESSION FEBRUARY – MARCH 2024
PROGRAM MASTER OF BUSINESS ADMINISTRATION
(MBA)
SEMESTER 04
COURSE CODE & NAME DMBA401 – STRATEGIC MANAGEMENT AND
BUSINESS POLICY

Assignment Set – 1

1. Can you outline the strategic management process and illustrate each stage with reallife
examples from contemporary business contexts?
Ans:
The strategic management process involves several stages that guide organizations in setting
goals, developing plans, and ensuring long-term success. Here’s an outline with contemporary
examples:
1. Mission and Vision Statement
Example: Tesla’s mission is “to accelerate the world’s transition to sustainable energy.” This
mission drives all of Tesla’s strategic decisions, from product development to market
expansion.
2. Environmental Scanning
This involves analyzing internal and external environments to identify strengths, weaknesses,
opportunities, and threats (SWOT).
Example: Netflix continuously monitors trends in technology and consumer preferences.
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2. How does Porter’s Five Forces model aid in analyzing competitive dynamics within
an industry? Provide a detailed examination of each force, supported by examples from
a specific industry or company
Ans 2.
Porter’s Five Forces model is a vital tool for analyzing the competitive dynamics within an
industry. It helps businesses understand the intensity of competition and the profitability of
entering or operating in a particular market. Here’s a detailed examination of each force, with
examples from the airline industry.
1. Threat of New Entrants
New entrants can disrupt market stability and lower profitability. The barriers to entry in the
airline industry are high due to significant capital investment, regulatory requirements, and
3. Describe some of the pitfalls associated with each of the three generic strategies.
Explain the concept of SBU with suitable examples.
Ans 3.
Porter’s three generic strategies—cost leadership, differentiation, and focus—offer distinct
paths to competitive advantage, but each has potential pitfalls.
Cost Leadership
This strategy aims to become the lowest-cost producer in the industry, often achieved through
economies of scale, efficient operations, and tight cost control.
Assignment Set – 2
4. Discuss the steps involved in business continuity plan. What are the three major types
of strategic alliances organizations form for the purpose of developing a competitive
advantage?
Ans 4.
Steps Involved in a Business Continuity Plan
A Business Continuity Plan (BCP) ensures that an organization can maintain or quickly
resume mission-critical functions following a disruption. The steps involved in creating an
effective BCP include:
Risk Assessment and Business Impact Analysis (BIA): The first step is to identify
potential threats and assess their impact on business operations. This involves analyzing
5. There are four basic strategies—international, global, multi-domestic, and
transnational. What are the advantages and disadvantages associated with each?
Ans 5.
International Strategy
Advantages: An international strategy allows companies to leverage their home-based
competencies and innovations in foreign markets. This approach typically involves exporting
products or services and may include establishing some local presence, such as sales offices.
The advantage lies in maintaining centralized control over operations, ensuring consistency in
product quality and brand image. It also allows companies to capitalize on economies of
6. Discuss the various types of Innovation with suitable examples. Identify the
challenges and pitfalls of managing corporate innovation processes.
Ans 6.
Types of Innovation
Incremental Innovation:
Incremental innovation involves making small, continuous improvements to existing
products, services, or processes. It aims to enhance performance, efficiency, and value.
Example: Apple’s regular updates to its iPhone models represent incremental innovation.
Each new release typically includes better cameras, faster processors, and improved battery
life, building on previous versions.
Disruptive Innovation:
Disruptive innovation creates new markets or significantly alters existing ones by introducing