Description

SESSION JULY-AUGUST 2024
PROGRAM MASTER OF BUSINESS ADMINISTRATION
SEMESTER II
COURSE CODE & NAME DMBA203 MARKETING MANAGEMENT
Set – 1
1. What is Marketing research? List its features (No Explanation). 2+8
Ans 1.
Marketing Research and Its Features
Marketing research is a systematic process of collecting, analyzing, and interpreting data
related to the marketing of goods and services. It serves as a critical tool for decision-making
by identifying market trends, consumer behavior, and other factors affecting the marketing
environment. Marketing research helps businesses understand their target audience, evaluate
the effectiveness of their strategies, and anticipate future market demands.
Key Features of Marketing Research
1. Systematic Approach Marketing research follows a structured methodology. Each
step, from identifying the problem to collecting data and analyzing it, is carried out in
Its Half solved only
Buy Complete assignment from us
Price – 190/ assignment
MUJ Manipal University Complete
SolvedAssignments session JULY-AUG 2024
buy cheap assignment help online from us easily
we are here to help you with the best and cheap help
Contact No – 8791514139 (WhatsApp)
OR
Mail us- [email protected]
Our website – www.assignmentsupport.in
2. Define CRM. List its importance (No explanation). 2+8
Ans 2.
Definition of CRM
Customer Relationship Management (CRM) refers to a strategic approach that integrates
technology, processes, and people to build and maintain long-term relationships with
customers. It involves collecting, analyzing, and utilizing customer data to enhance customer
satisfaction, loyalty, and overall business performance.
Importance of CRM
CRM holds significant importance in modern marketing and business strategies due to its
3. What is rural Marketing? List the scope (No Explanation). 2+8
Ans 3.
Definition of Rural Marketing
Rural marketing refers to the planning and implementation of marketing strategies to address
the needs of rural consumers. It involves the distribution, promotion, and sales of goods and
services in rural areas, where the environment, infrastructure, and consumer behavior differ
significantly from urban markets. Rural marketing not only includes marketing to rural
consumers but also encompasses sourcing products and services from rural regions.
Scope of Rural Marketing
The scope of rural marketing is broad and encompasses various domains, driven by the
Set – 2
4 What are the drawbacks of branding?
Ans 4.
Drawbacks of Branding
Branding is a critical aspect of marketing, helping businesses establish identity, recognition,
and trust among consumers. However, it also has certain drawbacks that can pose challenges
for companies. Below are the key disadvantages of branding explained in detail:
1. High Costs of Branding
Building and maintaining a brand requires significant financial investment. Expenses related
5 List the steps in positioning the product (No Explanation). 10
Ans 5.
Steps in Positioning the Product
Positioning a product is a critical marketing strategy that helps establish its unique place in the
minds of the target audience. The process involves a series of well-defined steps to ensure the
product stands out in a competitive market. Here are the key steps:
1. Identify the Target Market The first step is to determine the specific audience the
product aims to serve. Understanding customer demographics, preferences, needs, and
6 List the internal and external factors affecting pricing.
Ans 6.
Internal and External Factors Affecting Pricing
Pricing is a critical component of the marketing mix, as it directly influences a product’s market
position and profitability. The determination of price is influenced by various factors that can
be broadly categorized into internal factors and external factors. Understanding these factors
helps businesses develop effective pricing strategies tailored to their objectives and market