Description

SESSION JUL-AUG 2024
PROGRAM MASTERS OF BUSINESS ADMINISTRATION
(MBA)
SEMESTER I
COURSE CODE & NAME DMBA 108 BUSINESS COMMUNICATION

Set – 1

1. Elucidate the Communication process while explaining all its six components. 10
Ans 1.
The Communication Process and Its Components
Communication is the cornerstone of human interaction, essential for conveying ideas,
thoughts, and emotions. The communication process is systematic, involving six fundamental
components: sender, message, encoding, channel, decoding, and receiver. Each component
plays a vital role in ensuring the success of communication.
Sender
The sender initiates the communication process. They are responsible for crafting the message
they wish to convey, ensuring clarity and intent. The sender’s expertise, attitude, and ability to
express the message influence how effectively the communication begins. For example, in a
Its Half solved only
Buy Complete assignment from us
Price – 190/ assignment
MUJ Manipal University Complete
SolvedAssignments session JULY-AUG 2024
buy cheap assignment help online from us easily
we are here to help you with the best and cheap help
Contact No – 8791514139 (WhatsApp)
OR
Mail us- [email protected]
Our website – www.assignmentsupport.in
2. Explain the various types of Non-Verbal Communication while giving examples as how
you will use NV Communication when appearing for a job interview. 10
Ans 2.
Non-Verbal Communication: Types and Application in Job Interviews
Non-verbal communication (NVC) encompasses the transmission of messages without the use
of words. It includes body language, gestures, facial expressions, and other visual cues. In
professional settings, such as job interviews, NVC can complement verbal communication to
enhance clarity and impact.
Types of Non-Verbal Communication
1. Body Language: Posture, gestures, and movements can convey confidence or
nervousness. A firm handshake, upright posture, and controlled hand gestures create a
3. What are the different types of Group Discussions? Discuss their characteristics. 1
Ans 3.
Types of Group Discussions and Their Characteristics
Group discussions (GDs) are a common evaluative tool used in academic, professional, and
organizational settings to assess individuals’ abilities to articulate ideas, collaborate, and solve
problems. They can be categorized into various types, each serving distinct purposes and
exhibiting unique characteristics.
Types of Group Discussions
1. Topic-Based Group Discussions
Fact-Based Discussions: These focus on factual issues or data-driven topics. For example,
Set – 2
4. What are different types of Reading? Explain. 5 x 2
Ans 4.
4. Types of Reading and Their Significance
Reading is a fundamental skill for acquiring knowledge and fostering intellectual growth. It
can be categorized into different types based on purpose, engagement level, and context. Each
type serves distinct functions and is essential for personal and professional development.
Types of Reading
Skimming This involves quickly going through a text to grasp the main ideas. It is useful for
5. Discuss with examples the different types of Listening. 10
Ans 5.
Different Types of Listening with Examples
Listening is a crucial communication skill that involves not just hearing sounds but actively
interpreting and understanding the message. There are several types of listening, each serving
a unique purpose and applicable in different contexts.
Types of Listening
Active Listening Active listening involves full concentration, understanding, and response to
the speaker. It emphasizes engagement, often requiring feedback or clarification.
Example: During a team meeting, a manager listens actively by summarizing points raised by
6. What is the basic difference between Product Advertising and Corporate Advertising?
Explain the different types of Corporate Advertising.
Ans 6.
Difference Between Product Advertising and Corporate Advertising
Advertising is a strategic tool used by businesses to promote their offerings and build their
brand image. While product advertising focuses on promoting specific goods or services,
corporate advertising is aimed at enhancing the overall image of the company.
Key Differences
1. Objective
Product Advertising: The main objective is to highlight the features, benefits, and uses of a