Description

 

SESSION	JULY-AUG 2024
PROGRAM	MASTER OF COMMERCE (M.COM)
SEMESTER	III
COURSE CODE & NAME	DCM7103 INTERNATIONAL BUSINESS

 

 

Set – 1

1. Define International Business.  Discuss  at  length  the  entry  modes  in  International Business. 2+8      

Ans 1.

International Business and Entry Modes

International business refers to commercial transactions that take place between two or more countries. These transactions can include trade (import and export), investment, franchising, licensing, and other forms of cross-border exchanges. International business plays a vital role in economic globalization, helping companies expand their markets, gain access to resources, and increase profitability.

Entry Modes in International Business

Expanding into international markets requires selecting the appropriate entry mode based on factors

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2. Discuss the International Product Life Cycle. Also discuss the Heckscher -Ohlin theory of International Business. 5+5

Ans 2.

International Product Life Cycle and Heckscher-Ohlin Theory

The International Product Life Cycle (IPLC) explains how a product evolves in global markets over time. It consists of four stages:

1. Introduction Stage

A product is first developed and launched in the home country. Initial production and sales are limited, and high costs are incurred in research and development. The home country enjoys a c

 

 

3. What is foreign investment? Discuss the different types of foreign investment. 3+7

Ans 3.

Foreign Investment and Its Types

Foreign investment refers to the capital inflow from one country to another for business expansion, asset acquisition, or economic growth. It involves individuals, corporations, or governments investing in foreign economies through various means, such as establishing new enterprises, acquiring assets, or purchasing securities. Foreign investment plays a crucial role in economic globalization, enhancing trade relations, creating jobs, and fostering technological advancements.

Types of Foreign Investment

1. Foreign Direct Investment (FDI)

 

 

Set – 2

 

 

1. Write a detailed note on global marketing strategies.

Ans 1.

Global Marketing Strategies

Global marketing refers to the process of planning, producing, promoting, and distributing products or services on an international scale. Businesses adopt global marketing strategies to expand their customer base, increase brand recognition, and achieve economies of scale. Companies must balance standardization and localization to effectively compete in diverse markets.

Types of Global Marketing Strategies

Standardization Strategy

 

 

2. Discuss at length international business ethics and corporate governance.

Ans 2.

International Business Ethics and Corporate Governance

International business ethics refers to the moral principles and standards that guide business conduct across global markets. Ethical business practices help companies build trust, ensure fair trade, and maintain compliance with international laws and regulations.

1. Fair Trade and Transparency

Businesses must maintain transparency in operations, pricing, and contracts. Ethical trade practices ensure that all parties receive fair treatment in transactions, preventing corruption and fraudulent

 

 

3. Elaborate International Human Resource Management. Also throw light upon the national differences in HRM practices. 4+6

Ans 3.

International Human Resource Management and National Differences in HRM Practices

International Human Resource Management (IHRM)

International Human Resource Management (IHRM) refers to managing human resources in multinational companies operating across different countries. It involves recruitment, training, compensation, and employee relations in a global business environment.

1. Global Recruitment and Selection

IHRM focuses on hiring employees across multiple countries. Companies may recruit expatriates,