Description

SESSION JULY-AUG 2024
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER IV
COURSE CODE & NAME DBB2201 BUSINESS STRATEGY

Assignment Set – 1

1. Explain the different types of business policies. Differentiate between business
policy and strategy.
Ans 1.
Different Types of Business Policies
Business policies are guidelines established by an organization to direct its decisions and
actions. These policies serve as a framework to ensure consistency, accountability, and
alignment with organizational goals. The key types of business policies include:
General Policies: These are overarching principles that guide the overall functioning of an
organization. They reflect the mission, vision, and values of the business and provide a basis
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2. Describe the tools and techniques that can be used to facilitate the strategic choice
process.
Ans 2.
Tools and Techniques to Facilitate the Strategic Choice Process
The strategic choice process involves selecting the best course of action from several
alternatives to achieve an organization’s goals. This process requires careful analysis and
evaluation of options, taking into account internal capabilities and external factors. To
3. Write a short note on:
i. Stability Strategy
ii. Retrenchment Strategy
Ans 3.
Stability Strategy
A stability strategy is a business approach where an organization focuses on maintaining its
current operations and performance levels rather than pursuing aggressive growth or drastic
changes. This strategy is typically adopted when a company operates in a stable and
predictable environment, where significant market growth is unlikely, and the organization is
satisfied with its current market position. By consolidating its strengths and avoiding
Assignment Set – 2
4. There are different techniques for evaluation and control in strategic
management. Discuss the above statement and explain the various techniques.
Ans 4.
Evaluation and control are critical components of strategic management, ensuring that an
organization’s strategic objectives are met effectively and efficiently. These processes
involve assessing the performance of implemented strategies, comparing outcomes with
desired goals, and taking corrective actions when necessary. By using various evaluation and
control techniques, organizations can monitor progress, identify deviations, and align
5. Define business process automation. Explain the factors to be considered for selecting
automation software.
Ans 5.
Business Process Automation (BPA)
Business Process Automation (BPA) is the use of technology to execute recurring tasks or
processes in an organization with minimal human intervention. BPA aims to streamline
workflows, improve efficiency, reduce errors, and lower operational costs. It involves
automating routine activities such as data entry, invoice processing, customer support, and
supply chain management, allowing employees to focus on higher-value tasks. For example,
6. Explain the transactional and transformational leadership styles with examples.
Ans 6.
Transactional Leadership
Transactional leadership focuses on structured processes, defined roles, and clear
expectations to achieve specific objectives. This leadership style is based on a system of
rewards and punishments to motivate employees. Leaders establish performance goals,
monitor progress, and reward employees for meeting or exceeding expectations. Conversely,
they impose penalties or corrective measures for underperformance. This style is effective in