Description

SESSION JULY – AUG 2024
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION
(BBA)
SEMESTER II
COURSE CODE & NAME DBB1205 RETAIL MANAGEMENT

Assignment Set – 1

1. Explain the various functions of retailing.
Ans 1.
Functions of Retailing
Retailing plays a vital role in the economy as it connects manufacturers and consumers. It is
not just about selling goods but also about creating a seamless and convenient shopping
experience. Retailers add value to the supply chain through various functions that cater to the
needs of both producers and consumers. Below are the key functions of retailing:
Breaking Bulk Retailers purchase large quantities of products from manufacturers or
wholesalers and sell them in smaller, consumer-friendly quantities. This allows individual
Its Half solved only
Buy Complete assignment from us
Price – 190/ assignment
MUJ Manipal University Complete
SolvedAssignments session JULY-AUG 2024
buy cheap assignment help online from us easily
we are here to help you with the best and cheap help
Contact No – 8791514139 (WhatsApp)
OR
Mail us- [email protected]
Our website – www.assignmentsupport.in
2. What are the key stages of the consumer decision-making process? Explain with
suitable examples.
Ans 2.
Key Stages of the Consumer Decision-Making Process
The consumer decision-making process is a systematic approach that individuals follow to
choose a product or service. Understanding these stages is crucial for retailers to align their
strategies with consumer behavior, thereby influencing purchasing decisions.
1. Problem Recognition
The process begins when a consumer identifies a need or problem. This recognition may arise
from internal stimuli, like hunger, or external factors, such as advertising. For example, a
3. Describe the benefits of market segmentation and also outline the various strategies for
effective market segmentation.
Ans 3.
Benefits of Market Segmentation and Strategies for Effective Market Segmentation
Market segmentation involves dividing a broad market into smaller, more defined groups of
consumers with similar needs, preferences, or characteristics. It allows businesses to tailor their
offerings and marketing efforts effectively. Below, we discuss the benefits and strategies for
successful market segmentation.
1. Benefits of Market Segmentation
Enhanced Customer Satisfaction: By understanding the unique needs and preferences of
Assignment Set – 2
4. Enumerate the stages of merchandise planning.
Ans 4.
Stages of Merchandise Planning
Merchandise planning is a systematic process of managing the right products, quantities, and
timing to maximize sales and minimize risks. Effective merchandise planning ensures that
retailers meet consumer demand while optimizing inventory levels. Below are the key stages
of merchandise planning:
1. Planning and Budgeting
The first stage involves setting sales targets and creating a budget for purchasing merchandise.
5. Write a short note on:
a. Receipt management
b. Elements of retail price 4+6
Ans 5.
a. Receipt Management
Receipt management is a critical function in retail operations as it ensures the smooth flow of
goods from suppliers to the retailer. It involves the systematic recording, verification, and
acknowledgment of goods received in accordance with purchase orders. This process ensures
that retailers receive the correct quantity and quality of products and helps in maintaining
accurate inventory records. Effective receipt management begins with cross-verifying the
6. Elucidate the various tools related to the presentation of merchandise.
Ans 6.
Tools Related to the Presentation of Merchandise
The presentation of merchandise is a crucial aspect of retailing, as it directly influences
consumer behavior and enhances the shopping experience. Retailers employ various tools and
techniques to present products in a visually appealing and organized manner, ensuring
maximum visibility and accessibility.
Visual Merchandising
One of the most commonly used tools is visual merchandising, which involves creating