Description

SESSION JULY-AUG 2024
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION
(BBA)/BACHELOR OF COMMERCE (BCOM)
SEMESTER II/III
COURSE CODE & NAME DBB1201/DCM2101 BUSINESS COMMUNICATION

Assignment Set – 1

1. Define Communication. Mention any four barriers to communication and substantiate
your answer with one example for each.
Ans 1.
Definition of Communication
Communication is the process of sharing information, ideas, emotions, or thoughts between
individuals or groups to achieve mutual understanding. It is a fundamental aspect of human
interaction that facilitates relationships, decision-making, and coordination. The process involves
a sender conveying a message through a medium to a receiver, who provides feedback. Effective
communication is essential for personal, social, and professional success. However, several
barriers can disrupt the communication process, leading to misunderstandings or inefficiencies.
Barriers to Communication
Communication is not always seamless, as various obstacles can prevent the accurate exchange of
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2. Differentiate between listening and hearing. Explain the different types of listening.
Ans 2.
Difference Between Listening and Hearing
Listening and hearing are often used interchangeably, but they are distinct concepts. Hearing is the
physiological process of perceiving sound through the ears. It is passive and does not require
conscious effort. Listening, on the other hand, is an active process that involves focusing on,
interpreting, and understanding the sounds and messages being conveyed.
Key Differences Between Listening and Hearing
Definition: Hearing is the ability to perceive sound through the auditory system, whereas listening
3. Comment on Reading as a skill. Discuss the various types of readings.
Ans 3.
Reading as a Skill
Reading is a fundamental skill that involves decoding written symbols to derive meaning. It is an
essential component of communication, enabling individuals to acquire knowledge, develop
critical thinking, and engage with diverse perspectives. Unlike casual skimming, effective reading
requires focus, comprehension, and sometimes interpretation. Reading is not only a tool for
Assignment Set – 2
4. What is a Resume? Explain the different components of a Resume.
Ans 4.
Resume
A resume is a formal document that summarizes an individual’s education, work experience, skills,
achievements, and other qualifications. It is a key tool used by job seekers to showcase their
suitability for a particular role. A resume serves as the first impression a candidate makes on
potential employers, aiming to convince them of the applicant’s qualifications and prompt further
engagement, such as an interview.
A well-structured resume highlights relevant information concisely and effectively, aligning with
5. Highlight the specific objectives of corporate advertising. Discuss the different types of
corporate advertising.
Ans 5.
Objectives and Types of Corporate Advertising
Corporate advertising is a form of advertising that focuses on promoting a company’s brand,
image, or values rather than specific products or services. Its primary aim is to shape public
perception, build goodwill, and foster trust among stakeholders. Unlike product advertising,
corporate advertising targets a broader audience, including investors, employees, and the general
public.
Specific Objectives of Corporate Advertising
Building Brand Image Corporate advertising aims to create a positive and consistent image of
6. Elucidate the term meeting in terms of business context. Discuss the different categories
of business meetings.
Ans 6.
Understanding Meetings in a Business Context
A meeting in a business context is a formal or informal gathering of individuals or teams aimed at
discussing issues, making decisions, planning activities, or resolving problems. Meetings serve as
critical tools for communication and collaboration within organizations, enabling participants to
exchange information, align on objectives, and address challenges. Effective meetings contribute
to organizational efficiency and foster teamwork by providing a structured platform for dialogue