Description

Business Communication
Dec 2024 Examination
PLEASE NOTE: This assignment is application based, you have to apply what you
have learnt in this subject into real life scenario. You will find most of the information
through internet search and the remaining from your common sense. None of the
answers appear directly in the textbook chapters but are based on the content in the
chapter
Q1. Prisha is conducting communication workshops for PG students. As a part of final
assessment students are expected to make group presentations for allotted subjects.
How can Prisha implement ‘Evaluation Wheel’ for sharing holistic feedback with the
students? (10 Marks)
Ans 1.
Introduction
Effective feedback is crucial for learning and skill development, particularly in
communication workshops where both content and delivery play significant roles. Holistic
feedback ensures that students understand their strengths, weaknesses, and areas for
improvement across various dimensions. Prisha, who is conducting communication
workshops for PG students, can utilize an “Evaluation Wheel” to provide structured and
comprehensive feedback. The Evaluation Wheel is a visual and analytical tool that enables
evaluators to assess performance across multiple criteria systematically. This approach allows
students to view their progress objectively and fosters self-awareness, critical thinking, and
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Q2(A). Swati texted her friend, “Running late, be there soon!” using emojis and
informal language. Later that day, she emailed her manager, “I apologize for the delay,
I anticipate arriving within the next 15 minutes.” She used formal language and a
professional tone. Considering this scenario, Illustrate the difference between General
and Business Communication (5 Marks)
Ans 2A.
Introduction
Communication is a fundamental aspect of human interaction, varying in style and tone
depending on the audience and context. General communication often involves informal
language, casual tone, and personal contexts, while business communication prioritizes
professionalism, clarity, and formality. Swati’s example highlights the distinction: her
informal text to a friend contrasts sharply with the formal email to her manager.
Q2 (B) Considering the scenario, do you think use of channel of communication could
be proved to a barrier in communication? How? (5 Marks)
Ans 2B.
Introduction
Channels of communication play a critical role in the effectiveness of message delivery. The
choice of channel can enhance or hinder communication depending on the context, audience,
and message. While Swati effectively used text for her friend and email for her manager, an
inappropriate choice of channel can act as a barrier, leading to misunderstandings or