Description
TABLE OF CONTENTS
1.1Â Â Â Â Â Â Â GOOGLE ADS. 7
1.2Â Â Â Â Â Â Â DIGITAL MARKETING.. 15
1.3 DIGITAL MARKETING TRENDS. 16
1.4 OBJECTIVES OF THE STUDY.. 18
2.1 DIGITAL MARKETING WITH GOOGLE ADS. 20
3.3 INCLUSION CRITERIA (FOR SECONDARY DATA) 49
4.1 GOOGLE ADS-QUALITY SCORE.. 51
RECOMMENDATIONÂ AND CONCLUSION.. 63
5.1 CONCLUSION AND RECOMMENDATIONS. 64
LIST OF FIGURES
Fig. 1 Many Social that is active Media. 24
Fig. 2 Share of Web Traffic By Device. 25
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