An Analysis of Google’s Crucial Role in the Evolvement of Online Marketing Technology CA

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An Analysis of Google's Crucial Role in the Evolvement of Online Marketing Technology CA
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An Analysis of Google’s Crucial Role in the Evolvement of Online Marketing Technology CA

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Business Management

Pages- 67

File- Word File

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Description

TABLE OF CONTENTS

ACKNOWLEDGEMENTS. 2

TABLE OF CONTENTS. 3

LIST OF FIGURES. 4

EXECUTIVE SUMMARY.. 5

CHAPTER-1. 6

INTRODUCTION.. 6

1.1        GOOGLE ADS. 7

1.2        DIGITAL MARKETING.. 15

1.3 DIGITAL MARKETING TRENDS. 16

1.4 OBJECTIVES OF THE STUDY.. 18

1.5 PROBLEM STATEMENT. 18

1.6 RESEARCH LAYOUT. 18

CHAPTER-2. 19

LITERATURE REVIEW… 19

2.1 DIGITAL MARKETING WITH GOOGLE ADS. 20

CHAPTER-3. 47

RESEARCH METHODOLOGY.. 47

3.1 RESEARCH METHODOLOGY.. 48

3.2 DATA COLLECTION.. 48

3.3 INCLUSION CRITERIA (FOR SECONDARY DATA) 49

3.4 RESEARCH DESIGN.. 49

3.5 RESEARCH QUESTIONS. 49

CHAPTER-4. 50

DATA ANALYSIS. 50

AND.. 50

FINDINGS. 50

4.1 GOOGLE ADS-QUALITY SCORE.. 51

CHAPTER- 5. 63

RECOMMENDATION  AND CONCLUSION.. 63

5.1 CONCLUSION AND RECOMMENDATIONS. 64

BIBLIOGRAPHY.. 66

 

LIST OF FIGURES

 

Fig. 1 Many Social that is active Media. 24

Fig. 2 Share of Web Traffic By Device. 25

Fig. 3 Google Ads search results. 32

Fig. 4 Google Ads Account Structure. 33

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