Description
TABLE OF CONTENTS
1.2 RATE TECHNIQUE OF UBER.. 17
3.2 UBER’S PRICES APPROACH.. 31
3.2.1.1 DYNAMIC COST PLAN.. 33
3.2.1.2 UP-FRONT COST SYSTEM… 38
3.2.1.3 PRICE DISCRIMINATION otherwise “READINESS TO COVER”. 43
4.2 INFORMATION COLLECTION.. 47
4.3 ADDITION CRITERIA (FOR SECONDARY INFORMATION) 47
DATA ANALYSIS AND FINDINGS. 49
5.1 INFORMATION INVESTIGATIONS AND INFORMATION EXPLANATION.. 50
5.1.4 SURGE/DYNAMIC PRICING-UBER’S PRICES PLAN.. 55
RECOMMENDATION AN CONCLUSION.. 61
6.1 CONCLUSION AND SUGGESTIONS. 62
LIST OF FIGURES
Figure 1 Uber Network Model 31
Figure 3 Demand supply bend: rise in demand. 34
Figure 4 Demand and Price enhance. 35
Figure 5 Uber upfront pricing overcharging the passenger 41
Figure 6 Dynamic Pricing Process. 56
Figure 7 Effects of Uber’s surge pricing. 58
Figure 8 Uber driver-partner supply increases to match spike in demand. 59
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