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A Study on Innovative Recruitment Approaches at Amazon

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Business Management

Pages- 65

File- Word File

Description

TABLE OF CONTENTS

 

ACKNOWLEDGEMENTS. 2

TABLE OF CONTENTS. 3

LIST OF TABLES. 5

EXECUTIVE SUMMERY. 6

1.1 Background of the Study. 9

1.2 Objectives of the Study. 10

1.3 Research Questions. 10

1.4 Rationale of the Study. 11

1.5 Scope and Limitations. 11

1.7 Structure of the Study. 12

  1. LITERATURE REVIEW… 14

LITERATURE REVIEW… 15

2.1 Introduction. 15

2.2 Recruitment: An Overview.. 16

2.3 Traditional vs. Modern Recruitment Strategies. 16

2.4 Role of Technology in Recruitment. 18

2.5 Human Resource Management at Amazon. 19

2.6 Amazon’s Recruitment Strategy: An Overview.. 20

2.7 Case Studies of Recruitment Strategies at Amazon. 20

2.8 Gap in Existing Literature. 21

2.9 Summary. 22

  1. COMPANY OVERVIEW: AMAZON.. 23

COMPANY OVERVIEW: AMAZON.. 24

3.1 Introduction to Amazon. 24

3.2 History and Growth of Amazon. 25

3.3 Organizational Structure of Amazon. 26

3.4 Human Resource Management at Amazon. 27

3.5 Current Recruitment Strategies at Amazon. 29

  1. RESEARCH METHODOLOGY. 31

RESEARCH METHODOLOGY. 32

4.1 Introduction. 32

4.2 Research Design. 32

4.3 Research Approach. 32

4.4 Data Collection Methods. 33

4.5 Sample Selection. 35

4.6 Data Analysis Techniques: 36

4.7 Ethical Considerations: 36

  1. DATA PRESENTATION AND ANALYSIS. 38

5.1 Demographic Profile of Respondents. 39

5.2 Recruitment Strategies at Amazon. 43

5.3 Effectiveness of Recruitment Strategies at Amazon. 47

5.4 Challenges faced by Amazon in Recruitment. 49

5.5 Recommendations for Improving Recruitment at Amazon. 52

  1. CASE STUDIES. 54

7.2 Case Study 1: Amazon’s Recruitment Drive for AWS. 55

7.3 Case Study 2: Recruitment during Amazon Prime Day. 56

7.4 Case Study 3: Amazon’s Virtual Job Fairs. 58

7.5 Comparative Analysis. 59

  1. CONCLUSION.. 60

8.1 Summary of Findings. 61

8.2 Implications of the Study. 62

8.4 Final Remarks. 63

BIBLOGRAPHY. 64

 

 

LIST OF TABLES

 

Table 1 Gender Distribution of Respondents. 39

Table 2Age Distribution of Respondents. 40

Table 3 Educational Qualification of Respondents. 40

Table 4 Years of Work Experience of Respondents. 41

Table 5 Role Applied for at Amazon. 42

Table 6: Sources of Job Advertisement 44

Table 7: Recruitment Process. 44

Table 8: Effectiveness of Recruitment Strategies. 45

Table 9 Source of Job Advertisement and Satisfaction Level 47

Table 10 Perceived Effectiveness of Recruitment Strategies. 48

Table 11 Challenges Faced in the Recruitment Process. 49

Table 12 Challenges and Impact on Candidate Experience. 50

Table 13  Recommendations and Expected Outcomes. 52

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