Description
TABLE OF CONTENTS
1.1 Background of the Study. 9
1.2 Objectives of the Study. 10
1.4 Rationale of the Study. 11
1.7 Structure of the Study. 12
2.2 Recruitment: An Overview.. 16
2.3 Traditional vs. Modern Recruitment Strategies. 16
2.4 Role of Technology in Recruitment. 18
2.5 Human Resource Management at Amazon. 19
2.6 Amazon’s Recruitment Strategy: An Overview.. 20
2.7 Case Studies of Recruitment Strategies at Amazon. 20
2.8 Gap in Existing Literature. 21
3.1 Introduction to Amazon. 24
3.2 History and Growth of Amazon. 25
3.3 Organizational Structure of Amazon. 26
3.4 Human Resource Management at Amazon. 27
3.5 Current Recruitment Strategies at Amazon. 29
4.4 Data Collection Methods. 33
4.6 Data Analysis Techniques: 36
4.7 Ethical Considerations: 36
5.1 Demographic Profile of Respondents. 39
5.2 Recruitment Strategies at Amazon. 43
5.3 Effectiveness of Recruitment Strategies at Amazon. 47
5.4 Challenges faced by Amazon in Recruitment. 49
5.5 Recommendations for Improving Recruitment at Amazon. 52
7.2 Case Study 1: Amazon’s Recruitment Drive for AWS. 55
7.3 Case Study 2: Recruitment during Amazon Prime Day. 56
7.4 Case Study 3: Amazon’s Virtual Job Fairs. 58
8.2 Implications of the Study. 62
LIST OF TABLES
Table 1 Gender Distribution of Respondents. 39
Table 2Age Distribution of Respondents. 40
Table 3 Educational Qualification of Respondents. 40
Table 4 Years of Work Experience of Respondents. 41
Table 5 Role Applied for at Amazon. 42
Table 6: Sources of Job Advertisement 44
Table 7: Recruitment Process. 44
Table 8: Effectiveness of Recruitment Strategies. 45
Table 9 Source of Job Advertisement and Satisfaction Level 47
Table 10 Perceived Effectiveness of Recruitment Strategies. 48
Table 11 Challenges Faced in the Recruitment Process. 49
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