Description
TABLE OF CONTENTS
The Concept of Online Shopping. 7
Factors Influencing Online Shopping Behaviour. 7
Impact of Online Shopping on Consumer Behaviour. 8
Product Variety and Availability. 8
Influence of Discounts and Promotions: 10
Factors Influencing Price Sensitivity: 11
Strategies for Effective Pricing and Discounts: 11
Security in Online Transactions: 13
Technology Acceptance Model (TAM). 14
Theory of Planned Behavior (TPB). 14
Unified Theory of Acceptance and Use of Technology (UTAUT). 14
Social Cognitive Theory (SCT). 15
Consumer Decision-Making Models. 15
Sample and Sampling Procedure. 17
DATA ANALYSIS AND INTERPRETATION.. 20
DATA ANALYSIS AND INTERPRETATION.. 21
Profile of Online Shoppers. 42
Online Shopping Behavior Patterns. 42
Types of Products Purchased Online. 43
Factors Influencing Purchase Decisions. 44
Satisfaction with Online Shopping Experience. 45
Interpretation of Findings. 46
Comparison with Existing Literature. 47
Implications for Online Retailers. 48
Recommendations for Future Research. 49
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