A Study Assessing the Integration of Sustainability into Marketing Strategies in the Civil Engineering Industry

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A Study Assessing the Integration of Sustainability into Marketing Strategies in the Civil Engineering Industry

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Business Management

Pages- 61

File- Word File

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Description

CONTENTS

ACKNOWLEDGEMENTS. 2

  1. INTRODUCTION.. 5

1.1 BACKGROUND.. 6

1.2 IMPORTANCE OF SUSTAINABILITY IN THE CIVIL ENGINEERING INDUSTRY.. 6

1.3 SUSTAINABLE MARKETING STRATEGIES. 7

  1. OBJECTIVES OF THE PROJECT. 9

2.1 PRIMARY OBJECTIVES. 9

2.2 SECONDARY OBJECTIVES. 9

  1. SCOPE OF THE PROJECT. 10

3.1 SECTOR FOCUS. 10

3.2 GEOGRAPHICAL SCOPE. 10

3.3 TIME FRAME. 11

  1. EXECUTIVE SUMMARY.. 12
  2. METHODOLOGY.. 14

5.1 RESEARCH DESIGN.. 15

5.2 RESEARCH METHODS. 17

5.2.1 QUALITATIVE METHODS. 17

5.2.2 QUANTITATIVE METHODS. 18

5.3 DATA SOURCES. 19

  1. DATA COLLECTION AND ANALYSIS. 23

6.1 PRIMARY DATA COLLECTION.. 23

6.1.1 INTERVIEWS. 23

6.1.2 SURVEYS. 24

6.2 SECONDARY DATA COLLECTION.. 25

6.2.1 LITERATURE REVIEW… 25

6.2.2 CASE STUDIES. 26

6.3 DATA ANALYSIS TECHNIQUES. 27

6.3.1 CONTENT ANALYSIS. 27

6.3.2 THEMATIC ANALYSIS. 28

6.3.4 INTERPRETATION.. 29

6.3.5 REPORTING.. 29

  1. FINDINGS. 31

7.1 OVERVIEW OF FINDINGS. 31

7.2 CHALLENGES IN INCORPORATING SUSTAINABILITY INTO MARKETING STRATEGIES  33

7.2.1 SUSTAINABLE PRODUCT AND SERVICE DEVELOPMENT. 35

7.2.1 SUSTAINABLE PRODUCT AND SERVICE DEVELOPMENT. 36

7.2.2 GREEN MARKETING AND COMMUNICATIONS. 37

7.2.3 SUSTAINABLE DISTRIBUTION STRATEGIES. 39

7.2.4 CORPORATE SOCIAL RESPONSIBILITY.. 40

  1. SUGGESTIONS AND RECOMMENDATIONS. 42

8.1 IMPLEMENTING SUSTAINABLE MARKETING STRATEGIES. 45

8.2 FOSTERING COLLABORATION AND INNOVATION.. 46

8.3 ENHANCING STAKEHOLDER ENGAGEMENT. 48

8.4 MONITORING AND EVALUATION.. 50

  1. CONCLUSION.. 53

9.1 SUMMARY OF FINDINGS. 54

9.2 IMPLICATIONS FOR THE CIVIL ENGINEERING INDUSTRY.. 55

9.3 FUTURE RESEARCH DIRECTIONS. 57

BIBLIOGRAPHY.. 60

 

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