Customer Relationship Management  September 2021 Examination   The quality of customer data can be visualized from many angles and viewpoints. It is, therefore, said that the intrinsic quality of data depends more on the requirement of companies and their objectives to excel…

Marketing Research September 2021 Examination   Q.1) As a researcher, you need to identify as to how many Grocery stores in Mumbai sell HUL’s Lifebuoy Hand Sanitiser. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons…

Corporate Finance September 2021 Examination   The capital structure of ABC Pvt. Ltd is as follows: Equity share capital (eachshareofRs.10) = Rs.16, 00,000 Debentures with a coupon rate of 10%   = Rs. 10, 00,000 Reserves and surplus                            = Rs.15, 00,000 Revenue from…

Consumer Behavior September 2021 Examination   What are membership groups and symbolic groups? How do they affect consumer behavior? Discuss 1 membership group and 1 symbolic group from your life. (10 Marks) Answer 1.     Explain the Classical conditioning theory of…

Capital Market & Portfolio Management September 2021 Examination   ‘Technical indicators are used to analyse short term price movements’. Comment Explaining the Concept And Application Of Different Technical Indicators under technical analysis. (10Marks) Ans 1.   Dr. Das purchased 500 shares of…

Brand Management September 2021 Examination   Change in marketing environment is one of the obvious challenges in managing brands over time. Shifts in consumer behavior, competitive strategies, government regulations, and technological advances can profoundly affect fortunes of a brand. Myspace, Yahoo!, Blockbuster,…

Cost & Management Accounting September 2021 Examination   Jaiman Snacks LLP is in the business of supplying roasted peanuts across India on a wholesale basis. They started a year back during lockdown and are generating good business across the country The LLP…

  Course: Strategic Management December 2021 Examination   1. You have been appointed as a Strategy Consultant to an International German luxury brand Philipp Plein wanting to enter the Indian market within the year. The luxury clothing brand offers high-end clothing for…

  Course: Operations Management December 2021 Examination   1. Explain in detail the various types of plant layout concepts that are available in operations management. Give examples on where each of these types can be employed respectively. Briefly explain which layout would…

Course: Essentials of HRM December 2021 Examination   1. Assume you have to develop an HR plan for a new generation private sector bank having branches in major towns in India: What specific external factors would be important for you to consider….