Course: Digital Marketing December 2021 Examination 1. Explain the four dimensions that determines digital presence of a company, with relevant examples. (10 Marks) 2. You are a local baker famous around 2kms radius of your establishment. Discuss the Business moments across…
read moreCourse: Customer Relationship Management December 2021 Examination 1. The banking and financial service has been at the forefront of integrating CRM in their businesses. Discuss the role that analytical and operational CRM play in improving the efficiency of their processes and…
read moreCourse: Cost & Management Accounting December 2021 Examination 1. Three partners choose to go the start-up way. They run a chain of Pet Spa across Mumbai and Pune. For the accounting year 2022, their business observes increasing prices for materials. Hence,…
read moreCourse: Corporate Finance December 2021 Examination 1. MCARTECH Pvt. Ltd. is considering two mutually exclusive capital investments. The project’s expected net cash flows are as follows: Expected Cash Flows Year Project A Project B 0 -500 -875 1 100 150 2…
read moreCourse: Consumer Behaviour December 2021 Examination Meri Maggi: Two Minute Mein Khushiyan In 2012, Maggi extended the earlier stories campaign and positioned Maggi as a source of happiness for its customers. The idea behind the extended campaign, named “Meri Maggi—two-minute mein…
read moreCourse: Consumer Behaviour December 2021 Examination Read the case below and refer books and news articles to answer the questions below the case from the consumer behaviour perspective Nestles Maggi: The consumer warfare In early June 2015, Paul Bulcke, Nestlé S.A.’s global…
read moreCourse: Commercial Banking System & Role of RBI December 2021 Examination 1. Indian Banking has witnessed major changes starting from nationalization in 1969 of 14 private sector banks again to privatization of banks in 1990s. Year 2014 resulted in setting…
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Micro Economics & Macro Economics Dec 2024 Examination Q1: The COVID-19 pandemic of 2020 caused significant disruptions to international business operations because numerous firms relied on suppliers from different nations, notably China. Many companies used lean production methods and kept low inventories…
read moreCourse: Business: Ethics, Governance & Risk December 2021 Examination PLEASE NOTE: This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search…
read moreCourse: Brand Management December 2021 Examination 1. American Express, British Airways, Ritz-Carlton, and Federal Express are strong service brands that have existed for years. However, marketing services is challenging as they are less tangible than products and more likely to vary in…
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