Course: Marketing Strategy December 2021 Examination   1. Explain four Ps of marketing using example from any of the Parle products. 2. Consumer buying behavior plays an important role in marketing strategy & is affected by various factors such as characteristics/behaviors/preferences. Explain…

Course: Marketing of Financial Services December 2021 Examination 1. One of your clients wants to apply for a Home Loan in the next 12 to 18 months. In 2020 during the pandemic the client had lost his job and delayed his credit…

Course: IT Project Management December 2021 Examination 1. You are the newly hired VP of IT at Koya Industries – a 40-year manufacturing company in Alappuzha. In your first meeting, the CEO, Muneer Koya, has told you that he is unhappy with…

 Course: IT Infrastructure Management December 2021 Examination 1. “In today’s competitive market place where new market entrants, low cost products options, multiple suppliers are present. Selection of optimal IT Infrastructure plays an important role for not only sustaining but also giving growth…

Course: International Business December 2021 Examination   1. “In International Business an organization should be able to cope up with the international differences that arises from different culture and for that the international culture has to be understood by the managers”. In…

  Course: Fundamentals of Big Data & Business Analytics December 2021 Examination   1. General Electric – a literal powerhouse of a corporation involved in virtually every area of industry, has been laying the foundations of what it grandly calls the Industrial…

Course: Financial Institutions and Markets December 2021 Examination     1. “Regulatory mechanisms are implemented to ensure that there is always a balance between the inflow of money and the outflow of funds so that the financial markets are able to function…

Course: Emerging Technologies: IoT, Augmented Reality, Virtual Reality December 2021 Examination 1. The IoT may significantly affect many aspects of the economy and society, although the full extent and nature of its eventual impacts remains uncertain. Describe the different components of IoT…

 Course: E-Business December 2021 Examination 1. Analyze any five organizations that had transformed themselves by adopting e-business solutions. Identify the reasons behind their move. Also analyze how this transition helped them in their business growth. (10 Marks) 2. What are some of…

Course: Digital Marketing December 2021 Examination   1. Explain the four dimensions that determines digital presence of a company, with relevant examples. (10 Marks) 2. You are a local baker famous around 2kms radius of your establishment. Discuss the Business moments across…