Course: Marketing Research December 2021 Examination   1. A fast moving consumer goods (FMCG) company has an established cooking oil brand named “Good Life”. The company enjoys the second highest market share in this segment and is a familiar brand. The market…

Course: Introduction to Retail December 2021 Examination 1. “Pricing is the most important factor that generates revenue and rest other factors generate cost in marketing mix.” Considering this fact, describe the different types of retail pricing policies exists and identify from the…

 Course: International Marketing   1. The spa industry in Dubai is currently experiencing growth and spas in Dubai are steadily becoming a pertinent cultural force, influencing not only how consumers care for their health, well-being, and appearance, but also how they work,…

Course: Global Retailing December 2021 Examination   1. What strategy did Hindustan Unilever to enter south east Asian countries. Do you think the strategy will succeed? (10 Marks) 2. How should Vicco Vajradanti create an amazing display (give an idea for visual…

Course: Taxation- Direct and Indirect December 2021 Examination 1. GST is called as consumption based tax. Discuss and verify this statement with the help of a relevant example. Also, elaborate on the different categories of GST (10 Marks) 2. Following emoluments are…

Course: Strategic Cost Management December 2021 Examination 1. The equity shares of a firm in the current stock market has been traded at Rs60 per share. The price earnings ratio is 10 times. The Dividend payout ratio is 75%. The total number…

Course: Sales Management December 2021 Examination   1. Design a Sales Process when your organization is intending to enter Kenyan Market (10 Marks) 2. How would you set up a sales organization (team) for a FMCG company setting up their operations and…

Course: Retail Banking December 2021 Examination   1. Retail Banking is a prime arm of banking for building up and grow its resources side. What does this mean and what are Banks doing towards growing its resources side? Name any 4 resources-side…

Course: Organisational Theory, Structure and Design December 2021 Examination 1. ‘Sleepy Coffee Limited’ has hired you as an HR Business partner to help them improve their organizational processes. Help them understand their organisation as a system by making them aware of its…

Course: Organisational Theory, Structure and Design December 2021 Examination 1. ‘Sleepy Coffee Limited’ has hired you as an HR Business partner to help them improve their organizational processes. Help them understand their organisation as a system by making them aware of its…