Business Communication Dec 2024 Examination Q1: Jyoti, a seasoned marketing executive, was tasked with presenting a new product launch strategy to two very different audiences: the company’s senior management team and a group of young, tech-savvy consumers. She knew that a one-size-fits-all…

World Class Operations June 2024 Examination 1. You are the Maintenance Manager of a Pump manufacturer and have launched their TPM Program. Explain the concept of 5S and why it is the foundation of TPM. What are some of the benefits you…

Treasury Management in Banking June 2024 Examination 1. In March 2022, major Central Banks worldwide started increasing interest rates resulting in higher Treasury Bill yields and failure of few banks in US (due to selling of Assets to meet liquidity). Explain the…

Strategic HRM June 2024 Examination 1. You are a human resources manager at a medium-sized company. Your company is considering implementing a new approach to managing its workforce, and the executives are interested in understanding the differences between Strategic Human Resource Management…

Strategic Financial Management June 2024 Examination Question 1: A manager in a bank appraising a project found from sensitivity analysis that a project is too risky with respect to the selling price assumed. To this the Director of the firm stated that…

Services Marketing June 2024 Examination 1. You have a retail store. There are various kinds of products that you have. It includesconsumer durables, groceries, and clothes. You have been operating in an offline mode. With increasing customers moving online, you intend to…

Sales Management June 2024 Examination 1. Excellent Corporation, a multinational company operating in the consumer goods sector, is restructuring its sales territories. The company’s products range from personal care items to household cleaning supplies, catering to diverse demographics & geographic regions. As…

Research Methodology June 2024 Examination 1. One of the newly opened Gym in your area trying to understand what type of exercise is preferred by people these Days, how often they do their exercise and do they really enjoy it or they…

New Product Development and Managing Innovation June 2024 Examination 1. Explain the different product lifecycle stages. Describe the characteristics of each phase in terms of product familiarity, sales etc. and provide a product example for each stage. (10 Marks) 2. Creating a…

Marketing Research June 2024 Examination 1. You are the marketing director of Alpha motors your organization wants to launch a range of EV’s. Your company wants to conduct market research to establish customer needs and expectations prepare a research plan. Mention TG,…