Description

Strategic Management
June 2024 Examination
1. A start-up in the field of Artificial Intelligence has created a Vision Statement
stating “We bring convenience to our customer’s lives”. They wish to become a
unicorn in the next 5 years. Assume you have joined this company as manager. How
would you formulate a strategic intent statement that aligns with the company’s longterm
goals and drives actionable initiatives to achieve Unicorn status in this market?
(10 marks)
Ans 1.
Introduction
The journey of a start-up aspiring to attain unicorn status, defined by a valuation of over $1
billion, demands a compelling strategic intent that aligns closely with its visionary goals. In
the dynamic and competitive field of Artificial Intelligence, the statement “We bring
convenience to our customer’s lives” lays down a foundational customer-centric vision. As
a manager in this burgeoning company, the challenge lies in crafting a strategic intent that
not only resonates with this vision but also sets a clear, actionable path towards achieving
substantial growth and market influence. Strategic intent acts as a vital bridge between
current capabilities and aspirational goals, providing both motivation and a framework for
decision-making. It encapsulates ambitions and directs the company’s resources towards
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2. What is a Business Model in Strategic Management? Analyse the thought behind
the setting up of Open Network for Digital Commerce [ONDC] by the Government of
India. What do think is the business model of ONDC (10 marks)
Ans 2.
Introduction
In the realm of strategic management, a business model delineates the mechanism through
which a company creates, delivers, and captures value in economic, social, and cultural
contexts. Understanding this framework is crucial for businesses aiming to establish a
competitive edge and achieve sustainable success. In examining the Open Network for
Digital Commerce (ONDC) initiative by the Government of India, we explore an
innovative application of strategic management principles aimed at democratizing the
digital commerce landscape. The ONDC represents a state-led intervention designed to
create an open and accessible digital marketplace, disrupting the traditional dominance of a
few large e-commerce entities. This analysis will explore the theoretical foundations of
3. Please answer the following
a. Explain how is competitive advantage generated by creation of Industrial Clusters
like Technology Parks, Export Processing Zones or Special Economic Zones or
certain locations. (5 marks)
Ans 3a.
Introduction
Industrial clusters, including Technology Parks, Export Processing Zones (EPZs), and
Special Economic Zones (SEZs), are strategically created to foster concentrated economic
activities. These clusters generate competitive advantage by leveraging collective
efficiencies, shared resources, and synergistic benefits, significantly impacting local and
national economies.
Concept and Application
The generation of competitive advantage through industrial clusters can be understood
through several key mechanisms. Firstly, these clusters promote an aggregation of
b. Analyze how Bangalore as a location is creating a competitive advantage for
India’s IT Sector? (5 marks)
Ans 3b.
Introduction
Bangalore, often dubbed the “Silicon Valley of India,” has emerged as a pivotal hub for the
IT sector, contributing significantly to India’s status as a global technology leader. The
city’s unique ecosystem offers a blend of entrepreneurial spirit, technological prowess, and
robust infrastructure, making it a fertile ground for IT companies and startups alike.
Concept and Application
Bangalore’s competitive advantage in the IT sector can be attributed to several
interconnected factors that synergistically enhance its appeal and effectiveness as a