Consumer Behavior

September 2021 Examination

 

1. What are membership groups and symbolic groups? How do they affect consumer behavior? Discuss 1 membership group and 1 symbolic group from your life. (10 Marks)

Answer 1.

 

 

2. Explain the Classical conditioning theory of consumer learning. What are its applications in marketing? Give an example of each application. (10 Marks)

Answer 2.

 

3 a.

Explain the different adopter categories in the Innovation adoption process, taking the

Example of any innovative product of your choice.                                       (5 Marks)

Answer 3a.

 

1. Take any 5 consumer personality traits of your choice and explain how they affect consumer behavior. (5 Marks)

Ans 3b.

NMIMS Complete Solved Assignments

available for session  September 2021

last date is  28^th August 2021

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