New Product Development and Managing Innovation
June 2023 Examination
1. In the context of physical products, what are the different types of product
packaging and what needs do packaging help with? Consider the example of Great
Point, a nearby super market. As you walk through the aisles of the supermarket, think
about and list examples for the 3 different types of product packaging.
(10 Marks)
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2. Ashutosh works as a product manager for a large multi-national video content
platform (eg. Tik Tok, Instagram etc.). The company would like to create a new
app targeted at older population, aged 60+ years. Ashutosh is entrusted with the
development of the new product. Describe the approach across the different steps
in generic product design and development process that he should follow.
(10 Marks)
3a. Using a real-life example from your industry of choice (eg. Automobile, FMCG
etc.), explain how innovation is different from invention? Why should companies
innovate? (5 Marks)
3b. Imagine that you are the product manager of one of the hyper-local delivery aps –
eg. Swiggy, Dunzo etc. The management has asked you to use the Kano model and
write a report on the different types of product features in the appl. Explain the Kano
model and the different types of product features with an example. (5 Marks)
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