Description

SESSION APRIL 2024
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION
(BBA)
SEMESTER II
COURSE CODE & NAME DBB1205 – RETAIL MANAGEMENT

Assignment Set – 1
1. What are the different factors influencing retail consumers? Explain briefly.
Ans 1.
In the field of retail management, understanding the factors that affect consumer behaviour is
essential to develop efficient marketing strategies and increasing satisfaction of customers. Many
factors influence the behavior of retail customers, such as:
Psychological Factors: They are a combination of perception, motivation, beliefs, learning and
beliefs. Perception influences how consumers perceive the information they receive about brands
and products and motivation is the primary driver behind their purchasing choices. The lessons
learned from previous experiences and interactions with brands also play an important role. The
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2. Define Merchandise Planning? Explain the stages of Merchandise planning in detail.
Ans 2.
Merchandise Planning:
Planning for merchandise is an essential element of managing retail. It includes the strategic
selection, distribution, procurement and sale of products to satisfy the needs of the customers,
while also achieving the retail’s financial objectives. It covers a variety of activities that include
assortment planning, pricing, inventory management, and promotions, all of which are aimed to
increase sales, profit, and satisfaction of customers.
3. Define:
Market Segmentation
Retail communication Mix
Ans 3.
Market Segmentation
Market segmentation is a shrewd method employed by companies to separate a market into
distinct and distinct segments with similar characteristics, needs, or behaviours. This allows
companies to customize their products or services and marketing strategies to suit the particular
requirements and preferences of each segment, ultimately increasing the satisfaction of
customers and maximizing profits. Market segmentation is based on realization that not all
customers are alike, and that different types of customers require a different approach to reach
Assignment Set – 2
4. What is store design? Explain its elements in detail.
Ans 4.
Store Design
The term “store design” refers to the layout, interior design, and the overall layout of retail stores.
It is a key factor in influencing the perceptions of customers as well as their general shopping
experiences. A well-designed store will attract customers, improve brand image and ultimately
increase sales. Designing a store requires careful design and analysis of various aspects to create
5. Explain in detail the procedure for store administration.
Ans 5.
Store administration is an essential aspect of managing retail that includes overseeing the daytoday
operations of a retail establishment to ensure that it runs smoothly and maximum
performance. The process for managing a store comprises a number of key steps which are listed
below:
 Staff management: First step of the administration of a store is to manage the staff of the
store. This involves recruiting, hiring and training, as well as scheduling and supervising
6. Explain the modern retail formats in detail.
Ans 6.
Modern retail formats are the different types of formats for retail that have developed in response
to changes in consumer preferences and technological advances, as well as market trends. These
formats are distinguished by their unique approaches to marketing, customer interaction, and
efficiency in operation. The most important contemporary retail formats are:
Hypermarkets: Hypermarkets can be described as large-scale retail stores that are a