APRIL 2025

 

Business Communication

Apr 2025 Examination

 

 

PLEASE NOTE:  This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

 

Q1. A marketing firm is considering increasing its reliance on digital media for business communication. What opportunities and challenges might this present for reaching their target audience and achieving their marketing goals? (10 Marks)

 

Q2. A social media platform is facing a surge of hate speech and misinformation. How can they ethically moderate this content while upholding users’ freedom of expression and avoiding accusations of censorship? (10 Marks)

 

Q3 (A). You’re revising your company’s email communication guidelines. Evaluate the impact of requiring bullet points and headings in all business emails, considering their potential to improve clarity and engagement while also analyzing any possible drawbacks. (5 Marks)

 

Q3 (B) You’re the marketing lead for an online clothing retailer. Design a plan for optimizing email/SMS messages for mobile to improve declining open and click-through rates. Focus on readability and user engagement.  (5 Marks)

 

 

Organizational Behavior

Apr 2025 Examination

 

 

PLEASE NOTE:  This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

 

Q1. PowerTech Solutions, a mid-sized IT company, is transitioning to Agile project management to enhance productivity and customer satisfaction. However, the change initiative is encountering resistance from employees, especially middle management, who are reluctant to adapt. Workshops have been held, but they have not been effective in addressing the concerns or boosting employee morale.

Using Lewin’s Change Management Model, analyze the challenges a mentioned company faces in implementing Agile project management. Propose specific steps from this model to overcome these challenges and ensure successful adoption of the new framework. (10 Marks)

 

 

Q2. A GTech Innovatives    company specializing in renewable energy solutions, has seen a decline in employee creativity and proactive problem-solving. The leadership recently introduced a competitive bonus system tied to achieving sales targets, but it led to stress and unhealthy competition among employees. A review highlighted that employees value personal growth, teamwork, and the ability to contribute meaningfully to the company’s mission. The management is debating whether to redesign their approach using Vroom’s Expectancy Theory or McClelland’s Theory

of Needs to better align employee motivation with organizational goals.

Evaluate how Vroom’s Expectancy Theory or McClelland’s Theory of Needs can be applied to address the motivational challenges at GTech Innovatives. Recommend the more effective theory for fostering creativity and collaboration, justifying your choice.  (10 Marks)

 

Q3 (A)     Geeta, a team leader at BTech Solutions, is known for being highly organized and detail-oriented, but her rigid adherence to schedules sometimes causes tension with her team. She finds it challenging to adapt to last-minute changes and struggles to understand why her team members prioritize flexibility over deadlines.

Using the Big Five Personality Traits, describe Geeta’s behavior and suggest how an understanding of her personality traits can help her improve her leadership effectiveness.

 

 

Q3 (B)  Rishabh, a senior marketing manager at Creative Works, is observing his newest team member, Rita, who often misses deadlines and seems disengaged in meetings. Based on these observations, Rishabh concludes that Rita is unmotivated and assigns her fewer responsibilities. However, Rita    later shares that she was overwhelmed with the new work environment and lacked clear guidance on tasks.

Using the Perception Process, describe Rishabh’s perception of Rita at different stages of the process and how he    can improve his perception to avoid misjudging his team members in the future.  (5 Marks)

 

 

 

 

Micro Economics & Macro Economics

Apr 2025 Examination

 

 

 

PLEASE NOTE:  This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

 

Q1. Analyze    how a company can utilize consumer demand analysis to explore potential markets for new eco-friendly products. Discuss factors such as identifying consumer preferences, segmenting the market, evaluating external trends, and adapting strategies. Discuss how these factors influence the company’s interpretation of consumer behavior and strategy formulation. Support your analysis with    examples. (10 Marks)

 

Q2. During the COVID-19 pandemic, the demand for personal protective equipment (PPE) masks surged dramatically due to heightened health concerns. However, contrary to the typical behavior predicted by the law of demand, the price of PPE masks also increased despite the high demand. In some cases, the price even rose exponentially as suppliers struggled to meet the increasing demand. On the other hand, in certain regions, there were instances where masks were in abundant supply, yet prices remained relatively high due to hoarding and panic buying. Analyze the exceptions to the law of demand and supply observed in this scenario concerning PPE masks. How do these exceptions challenge traditional economic theories, and what factors contribute to this deviation from the standard demand-supply relationship? (10 Marks)

 

 

Q3 (A) XYZ Automobiles, a mid-sized car manufacturer, recently expanded its production facilities to increase its monthly output from 10,000 to 50,000 units. With this expansion, the company observed a reduction in the per-unit production cost. The company invested in advanced machinery, hired specialized managers for different departments, and secured better financing terms from banks. Evaluate how XYZ Automobiles benefited from economies of scale in reducing its average cost of production. In your answer, explain how technical, managerial, and financial economies of scale contributed to the reduction in costs and the company’s overall efficiency. (5 Marks)

 

Q3 (B) Imagine that the Reserve Bank of India (RBI) has set an inflation target of 4% for the upcoming fiscal year. However, during this period, India faced external shocks, such as rising global oil prices and supply chain disruptions caused by a natural disaster. Domestic inflation rises to 6% due to increased food prices and wages. In response, the RBI tightens monetary policy by raising interest rates to control inflation. Businesses, particularly small and medium enterprises (SMEs), are struggling to cope with the higher borrowing costs, while consumers are feeling the strain of rising prices on essential goods. At the same time, the government is pushing for infrastructure development to fuel economic growth. Analyze the impact of inflation targeting on economic stability and growth in India, considering the challenges faced by businesses and consumers in the given scenario. How can inflation targeting contribute to economic stability, and what are the trade-offs involved? What challenges might the RBI encounter in trying to achieve the inflation target, and how could it balance between controlling inflation and promoting growth?   (5 Marks)

 

 

Quantitative Methods – I

Apr 2025 Examination

 

 

PLEASE NOTE:  This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

 

Q1. Propose a method to use Excel for solving a binomial distribution problem, and discuss the advantages and limitations of using Excel for such statistical analyses? Solve the below problem using excel or manual method.

A company manufactures light bulbs, and it is known that 5% of the light bulbs are defective. If a quality control inspector randomly selects 20 light bulbs from a production batch, what is the probability that exactly 2 of them are defective? (10 Marks)

 

Q2. A cereal company claims that the average weight of its cereal boxes is 500 grams. A quality control manager doubts this claim and randomly selects a sample of 50 boxes. The sample has a mean weight of 495 grams and a standard deviation of 10 grams. Formulate the null hypothesis (H0) and the alternate hypothesis (H1). – Perform a statistical to determine if the mean weight of the cereal boxes is significantly different from 500 grams at a significance level of 0.05 (10 Marks)

 

Q3(A) Evaluate the importance of understanding the null and alternate hypotheses in the context of hypothesis testing and its impact on research outcomes?

State Null and Alternate Hypothesis for below scenarios

 

A health organization claims that the average sodium content in a specific brand of soup is at least 400 mg per serving. A nutritionist doubts this claim and wants to verify if the average sodium content is less than 400 mg. State Null and Alternate Hypothesis

A pharmaceutical company claims that their new drug reduces cholesterol by an average of 50 mg/dL. A medical researcher wants to verify if the average reduction is not equal to 50 mg/dL. (5 Marks) Q3 (B)     Given the following data points for variables X and Y:

X: 2, 4, 6, 8, 10

Y: 3, 5, 7, 9, 11

Calculate the Pearson correlation coefficient between X and Y. Given the following data points for variables X and Y:

X: 1, 2, 3, 4, 5

Y: 2, 4, 5, 4, 5

Determine the equation of the regression line (Y = a + bX)

 

 

 

Financial Accounting

Apr 2025 Examination

 

 

PLEASE NOTE:  This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

 

Q1. ABC Ltd., a small manufacturing company, is struggling with maintaining accurate financial records due to the complexity of its transactions. The management has approached you, a financial consultant, for guidance.

Required:

  1. Explain how the accounting process (from identifying transactions to preparing financial statements) can help the company streamline its financial records.
  2. Highlight the potential risks of skipping key steps like journalizing or preparing a trial balance, using hypothetical examples.

Note: Your answer should include real-world applications of accounting principles and demonstrate how they align with ABC Ltd.’s operational challenges.  (10 Marks)

 

Q2. XYZ Ltd. provides the following details from its Profit and Loss Statement for the year ended March 31, 2024:

– Revenue: Rs.25,00,000

– Cost of Goods Sold: Rs.15,00,000

– Selling and Administrative Expenses: Rs.4,00,000

– Depreciation Expense: Rs.1,50,000

– Interest Expense: Rs.50,000

– Income Tax Rate: 30% Additionally:

– The company sold a piece of machinery for Rs.1,00,000, resulting in a gain of

Rs.20,000.

Required:

  1. Prepare the Income Statement for XYZ Ltd. for the year ended March 31, 2024.
  2. Calculate the following ratios: Net Profit MarginOperating Profit

MarginInterest Coverage Ratio  (10 Marks)

 

Q3 (A) Evaluate the impact of a high Debt-to-Equity ratio on the financial stability and future growth potential of a company. Using a hypothetical company’s financial data, identify possible risks associated with the ratio and recommend strategies to improve the company’s leverage position. Justify your recommendations based on financial principles and industry benchmarks. (5 Marks)

 

Q3 (B)     XYZ Ltd. has the following information from its cash flow activities for the year ended March 31, 2025:

– Net Income: Rs.5,00,000

– Depreciation: Rs.1,00,000

– Increase in Accounts Receivable: Rs.2,00,000

– Decrease in Accounts Payable: Rs.50,000

– Purchase of Machinery: Rs.3,00,000

– Dividend Paid: Rs.1,00,000

 

Required:

  1. Prepare the Cash Flow from Operating Activities using the indirect method.
  2. Analyze how changes in working capital components impacted the cash flow from operating activities. (5 Marks)

 

 

Marketing Management

Apr 2025 Examination

 

 

 

PLEASE NOTE:  This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

 

Q1. Meera’s family recently moved to Pune, and she wanted to buy a washing machine for their new home. Her decision-making process involved several steps. Initially, she identified the need after struggling with handwashing clothes. She began researching online, reading reviews, and watching videos comparing brands. Her search revealed that consumers valued energy efficiency, ease of use, and after-sales service.

At a local electronics store, Meera interacted with a salesperson who emphasized the features of a mid-range washing machine that matched her requirements. However, her children were drawn to another model with a colorful digital display. Influenced by her family’s preferences and the salesperson’s advice, Meera decided on a slightly costlier model that included advanced features and a sleek design.

After the purchase, Meera felt satisfied because the machine exceeded her expectations, offering convenience and efficiency. However, a week later, she faced issues with installation delays, which slightly dampened her overall experience. Question

Analyze the factors influencing Meera’s buying behavior and decision-making process in this case. Suggest how the store could improve its post-purchase services to enhance customer satisfaction. (10 Marks)

 

 

Q2. Rahul owns EcoLife, a brand specializing in eco-friendly personal care products like biodegradable toothbrushes and organic soaps. Initially, Rahul tried to appeal to all customer segments but struggled with low sales and weak brand recognition. After consulting a marketing expert, he decided to adopt a customer value–driven marketing strategy.

Rahul identified urban millennials as his target audience—individuals concerned about sustainability and willing to pay a premium for eco-friendly products. He tailored his products and marketing efforts to their preferences by offering subscription plans, attractive packaging, and detailed product stories about sustainability.

Rahul also partnered with influencers to promote EcoLife on social media and created engaging educational content about environmental impact. Within six months, sales grew by 40%, and his customer base expanded significantly. However, scaling up production to meet increased demand remained a challenge.

Question

Evaluate how Rahul’s customer value–driven marketing strategy helped EcoLife create value for its target customers.    Suggest one way Rahul can address the challenge of scaling production while maintaining quality. (10 Marks)

 

Q3 (A) Aditi Sharma owns a boutique home décor store, Artisan Elegance, in Bengaluru. She noticed that her sales had plateaued despite having unique, handcrafted products. Her store’s website lacked detailed product descriptions and had minimal customer engagement features. To address these challenges, Aditi revamped her website to include high-quality images, personalized product suggestions based on browsing history, and an option for customers to share their home décor stories.

She also launched a social media campaign encouraging customers to post photos of her products in their homes using the hashtag #ArtisanEleganceHomes. In return, participants received discount coupons. The campaign gained traction, leading to increased social media engagement and website visits. Many customers reported feeling more connected to the brand, stating that the personal touch enhanced their shopping experience.

Six months later, Aditi observed a 30% increase in sales and a noticeable improvement in repeat customers. However, she also encountered challenges, such as managing increased website traffic and responding to numerous customer queries on social media.

Question

Analyze how Aditi created customer value and engagement for Artisan Elegance. Discuss the role of technology and personalized marketing in her strategy. Suggest one improvement to her current approach to address the challenges she faces. (5 Marks)

 

Q3 (B)  Ravi Patel runs a premium bakery, Sweet Cravings, in Mumbai, known for its artisan cakes and pastries. While customers appreciated the quality of his offerings, some found the prices high compared to competitors. Ravi decided to analyze his pricing strategy to balance customer perceptions and profitability.

He conducted a survey and discovered that customers valued the use of organic ingredients, unique flavors, and personalized designs. To capture this value, Ravi introduced a tiered pricing strategy: a standard range for budget-conscious customers, a premium range for those seeking exclusivity, and a customizable luxury range for special occasions.

Additionally, he improved communication of value through detailed product descriptions highlighting the premium ingredients and craftsmanship. Over the next three months, Ravi saw an increase in overall sales and customer satisfaction, though some customers in the standard range expressed concerns about affordability. Question

Analyze how Ravi’s pricing strategy reflects an understanding of customer value. Suggest one solution to address the affordability concerns of customers in the standard range while maintaining profitability.  (5 Marks)

 

 

 

 

 


Quantitative Methods – I

Dec 2024 Examination

 

 

Q1. Explain the following concepts:

  • Difference between point estimate and interval estimate. (2 Marks)
  • Concept of confidence interval for any estimate (Mean / Proportion). (2 Marks)

And solve the following question

A sample of 30 students’ test scores is randomly selected from a large class. The sample has a mean score of 85 points and a standard deviation of 6 points. Calculate the 99% and 95% confidence intervals for the population mean. (6 Marks)  

(10 Marks)

Ans 1.

Introduction

Estimation is a fundamental aspect of statistics used to draw inferences about population parameters based on sample data. In any study or research where it is impractical to gather information from every member of a population, estimation provides a practical alternative by allowing us to make educated guesses about the population based on a sample. There are two primary types of estimates: point estimates and interval estimates. A point estimate provides a single value as an estimate of a population parameter, while an interval estimate provides a range within which the parameter is expected to fall, offering a degree of confidence in the estimate. The concept of confidence intervals, which is part of interval estimation, allows

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Q2 (A) The monthly rent paid by a group of 15,000 tenants in a city is found to be normally distributed with a mean of ₹12,000 and a standard deviation of ₹1,500. Answer the following questions:

  1. a) What is the probability that a tenant selected at random pays more than ₹10,500 in rent?
    b) What is the probability that a tenant selected at random pays more than ₹14,700 in rent?
    (5 Marks)

Ans 2A.

Introduction

Probability distributions are essential in understanding data patterns, especially in large datasets like monthly rents for tenants. In this case, rent data for 15,000 tenants follows a normal distribution, with a mean of ₹12,000 and a standard deviation of ₹1,500. Understanding how likely a particular rent is can provide insights into expected costs for tenants and property managers. Here, we calculate the probabilities of rents being above certain values using concepts from the normal distribution and Z-scores.

Concept and Application

A normal distribution, often called a bell curve, is a continuous probability distribution

 

 

Q2 (B) A pharmaceutical company claims that its new drug reduces the average recovery time from the flu to less than 7 days. Historically, the average recovery time for the flu without the drug is 7 days. To test this claim, the company conducted a study with 50 patients who took the new drug. The sample mean recovery time was 6.5 days with a population standard deviation of 2 days. Can we accept the company’s claim at the 5% level of significance? (5 Marks)

Ans 2B.

Introduction

In hypothesis testing, pharmaceutical companies often use statistical methods to validate claims about new drugs. Here, a company claims that its new drug reduces the average recovery time from the flu to less than 7 days, a significant improvement from the historical average of 7 days. To test this claim, a sample of 50 patients was studied, revealing an average recovery time of 6.5 days. We will use a one-sample Z-test at a 5% significance level to determine if the

 

 

 

Business Communication

Dec 2024 Examination

 

 

PLEASE NOTE:  This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

Q1: Jyoti, a seasoned marketing executive, was tasked with presenting a new product launch strategy to two very different audiences: the company’s senior management team and a group of young, tech-savvy consumers. She knew that a one-size-fits-all approach wouldn’t be effective. She needed to adapt her message and delivery to resonate with each group. What factors must Jyoti keep in mind for controlling the style and tone for each of her audience? (10 Marks)

Ans 1.

Introduction

Effective communication is crucial for any marketing strategy, especially when addressing different target audiences. Jyoti, as an experienced marketing executive, must recognize that the senior management team and young, tech-savvy consumers represent two distinct groups, each with its own preferences, expectations, and communication styles. The senior management team is likely focused on strategic insights, financial implications, and business outcomes. On the other hand, the tech-savvy consumer group will be interested in innovation, features, user experience, and trends. Therefore, Jyoti needs to adjust her presentation style, language, and approach to cater to these divergent needs. Understanding the audience’s background, preferences, and expectations will allow Jyoti to effectively tailor her message, making it engaging, relevant, and impactful for both groups. This approach ensures that the

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Q2: (A) Anand Industries, a giant into Indian sweets and snacks, is primarily reliant on emails and phone calls for their business. They now want to use more modern digital tools for business communication and managing workflow. What are some of the digital tools the company can use to enhance their business communication?  (5 Marks)

Ans 2A.

Introduction

In today’s digital era, relying solely on emails and phone calls is insufficient for efficient business communication. Anand Industries, a leader in the Indian sweets and snacks market, needs to integrate modern digital tools to streamline communication, improve workflow, and enhance collaboration. By leveraging innovative platforms and software, the company can ensure smoother internal communication, better project management, and improved customer

 

 

(B) What ethical communication practices must Anand Industries keep in mind while using digital communication tools? 

Ans 2B.

Introduction

In the digital age, as Anand Industries adopts modern communication tools to enhance workflow and connectivity, it is crucial to maintain ethical communication practices. Ethical communication not only upholds the company’s values but also fosters trust, transparency, and integrity in interactions with employees, customers, and stakeholders. In the context of using digital platforms like project management software, instant messaging apps, and CRM systems,

 

 

Financial Accounting

Dec 2024 Examination

 

 

Q1. Given the following information of ABC Ltd. as of March 31st:

  1. Revenue: Rs. 5,00,000
  2. Cost of Goods Sold (COGS): Rs. 3,00,000
  3. Operating Expenses: Rs. 80,000
  4. Depreciation: Rs. 30,000
  5. Tax Rate: 30%

Prepare the Income Statement and calculate the Net Profit after Tax. Additionally, evaluate how the inclusion of non-cash items like depreciation affects the financial position of the company, and discuss its significance in decision-making for stakeholders. (10 Marks)

Ans 1.

Introduction

An Income Statement, also known as a Profit and Loss (P&L) Statement, is a key financial document that summarizes a company’s revenues, expenses, and profits over a specific period. It serves as a critical tool for stakeholders, such as investors and creditors, to assess the company’s profitability and financial health. For ABC Ltd., the provided data will be used to construct an Income Statement for the financial year ending March 31st. Additionally, we will calculate the Net Profit after Tax to determine the company’s earnings performance.

A unique aspect of this analysis includes the impact of non-cash items, such as depreciation. Although depreciation does not represent an actual cash outflow, it affects net income and

 

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Q2A. Compare and contrast the role of journal entries and ledger accounts in the accounting process. How does the relationship between these two elements ensure accurate financial reporting? Support your answer with examples. (5 Marks)

Ans 1.

Introduction

In financial accounting, journal entries and ledger accounts are fundamental components that form the backbone of the accounting process. Journal entries record business transactions in a chronological manner, while ledger accounts categorize and summarize these transactions based on specific accounts (e.g., cash, sales). Together, they provide a clear and structured method to track a company’s financial activities, ensuring accurate and complete financial reporting. Let’s explore their roles, differences, and how they work together to maintain the int

 

Q2B. Analyze how changes in accounting policies, such as revenue recognition, can alter the interpretation of a corporation’s financial performance and position. Discuss the potential implications for investors and creditors using real-life corporate examples. (5 Marks)

Ans 2b.

Introduction

Accounting policies, like revenue recognition, play a critical role in presenting a company’s financial performance and position. Changes in these policies can significantly affect how income, expenses, and profits are reported, influencing stakeholders’ perception of a company’s financial health. Revenue recognition determines when and how revenue is recorded, and any changes can alter reported earnings. Investors, creditors, and other stakeholders rely on

 

 

Marketing Management

Dec 2024 Examination

 

 

 

PLEASE NOTE:  This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

Q1. XYZ Corporation is a leading retailer in the fashion industry, primarily targeting middle-aged consumers. However, recent demographic shifts show a growing population of younger consumers with different tastes and purchasing behaviors. As the marketing manager, you are tasked with adjusting XYZ Corporation’s marketing strategy to better serve this changing demographic.    Analyze the impact of the demographic changes on XYZ Corporation’s marketing strategy. Propose a new marketing strategy that considers these demographic shifts and addresses potential challenges. Justify your recommendations with appropriate marketing theories and concepts.  (10 Marks)Ans 1.

Introduction

XYZ Corporation is a prominent retailer in the fashion industry, traditionally focused on serving middle-aged consumers. However, recent shifts in demographics indicate a growing interest from younger consumers. These younger demographics, typically Gen Z and Millennials, differ significantly in their preferences, shopping habits, and values. Unlike the older generation, these consumers seek trendy, sustainable, and unique products and are highly influenced by digital trends, social media, and online influencers.

To remain competitive and increase market share, XYZ Corporation must adapt its marketing strategy to meet the needs of these younger consumers. This adaptation involves understanding th

ly bridge the gap between its traditional and emerging consumer segments.

 

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Q2A. A company that has been successfully selling consumer electronics to individual customers is planning to enter the business market by offering bulk sales of its products to corporate clients. As a marketing manager, you need to prepare a briefing on how the business market differs from the consumer market. Explain two key differences between business markets and consumer markets that the company should consider when developing its marketing strategy. Provide examples to illustrate these differences. (5 Marks)

Ans 2A.

Introduction

A consumer electronics company looking to expand into the business market must understand the fundamental differences between business markets (B2B) and consumer markets (B2C). While consumer markets focus on individual buyers, business markets target organizations, corporations, or businesses that purchase products in bulk for operational use or resale. Understanding these differences is crucial for developing an effective marketing strategy tailored to meet the specific needs and expectations of corporate clients, ensuring successful

 

 

Q2B. A leading consumer electronics company is facing declining sales for its flagship smartphone model. The company’s management has decided to initiate a new product development process, starting with internal idea generation. Describe how the company could effectively use its internal resources to generate new product ideas. What are the potential challenges and benefits of relying solely on internal sources for idea generation?  (5 Marks)

Ans 2B.

Introduction

The consumer electronics company faces declining sales for its flagship product and aims to rejuvenate its portfolio through an internal idea generation process. Internal idea generation leverages the company’s existing talent, expertise, and industry knowledge to create innovative product solutions. By utilizing in-house teams for brainstorming and development, the company hopes to capitalize on its employees’ insights and reduce the time needed for product id

 

 

Micro Economics & Macro Economics

Dec 2024 Examination

 

 

 

Q1: The COVID-19 pandemic of 2020 caused significant disruptions to international business operations because numerous firms relied on suppliers from different nations, notably China. Many companies used lean production methods and kept low inventories in order to cut costs. However, this made them susceptible to supply chain interruptions. For instance, worldwide supply lines for electronics, including parts for laptops and cell phones, were impacted when lockdowns forced Chinese facilities to close. The fact that a large portion of auto parts were made in China presented difficulties for auto makers as well, resulting in major global production halts.

What impact would the COVID-19 worldwide lockdowns have on Europe’s supply curves for consumer electronics and auto factories? Explain your observations about the aforementioned scenario, emphasizing the supply side and the shift in the supply curve.
(Note: You can make assumptions as per the requirement of the case.)   (10 Marks)

Ans 1.

Introduction

The COVID-19 pandemic in 2020 created unprecedented disruptions in global supply chains, particularly impacting industries heavily reliant on international suppliers, such as consumer electronics and the automotive sector. Europe, like many other regions, faced severe consequences as a result of lockdowns, especially in China, which is a major supplier of critical components. Lean production strategies, which emphasize minimal inventory to reduce costs, became a double-edged sword, leading to significant vulnerabilities when supply chains were interrupted. As a result, many European firms found themselves unable to source key parts, halting production and affecting availability in the market. This supply shock led to shifts in s

 

 

Q2 (A): The London “black cab” taxis are amongst some of the most expensive in the world. They compete to some extent with minicabs, which tend to be cheaper. However, minicabs are not allowed to pick up customers off the street; they have to be booked in advance, and their drivers do not have to memorize a London street map. Minicabs operate in a more competitive market and require less of the drivers. Black cab (licensed) cab drivers must pass a background check and medical test and pay fees over 200 pounds. This may help to ensure that passengers are safe and drivers are accountable, but it also means that they have a monopoly on picking up people on the streets. Elaborate on the given market structure (Black cabs and Minicabs) and discuss the implications for markets with high barriers to entry. (5 Marks)

Ans 2A.

Introduction

The London taxi market is an illustrative example of a market segmented by regulatory barriers, specifically in the contrast between “black cabs” and “minicabs.” Black cabs, known for their iconic appearance and premium rates, hold exclusive rights to pick up customers off the street, a privilege secured through strict licensing requirements. Minicabs, though cheaper and less regulated, cannot legally pick up street passengers without prior booking. This structure, highlighting the impact of regulatory and economic barriers, provides insights into competitive dynamics and consumer implications within markets with high entry barriers.

Concept and Application

The distinct market structure of London’s black cabs and minicabs arises from different

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Q2(B): The two main industries driving Zamland’s economy are manufacturing and agriculture. The government aims to optimize production in both areas, given its limited financial resources and workforce of ten thousand individuals. In order to improve economic well-being, a balance between agricultural produce and manufactured items is desired.
Based on resource allocation, the Zamland PPC (Production Possibility Curve) shows different production combinations for manufactured items and agricultural goods.

The PPC for Zamland illustrates various production combinations for agricultural goods and manufactured products based on resource allocation.

Production Combinations (Hypothetical Table) Agricultural Goods (Units) Manufactured Products (Units)
Point A 500 0
Point B 400 50
Point C 300 80
Point D 200 100
Point E 100 120
Point F 0 140

 

Explain the concept of Production Possibility Curve and the scarcity in Zamland that is reflected in the production possibility curve in the given scenario. You are also required to share your views on the implications of operating inside the production possibility curve in Zamland and what does it suggest about resource utilization?   (5 Marks)

Ans 2B.

Introduction

The Production Possibility Curve (PPC) is an economic tool that illustrates the trade-offs and opportunity costs a country faces when allocating resources between different goods. In Zamland, the PPC shows the production possibilities between two vital industries: agriculture and manufacturing. With limited financial resources and a workforce of 10,000, Zamland must strategically balance these sectors to optimize economic output. Understanding the PPC allows

 

 

Organizational Behavior

Dec 2024 Examination

 

 

Q1. Nisha, as a head of operations at a mid-sized manufacturing company, has a team that is diverse in both experience and motivation levels. The company has recently undergone a turnaround process, that has left some employees feeling insecure about their future roles. Nisha observes that some of her team members are highly motivated and consistently exceed their targets. A few others seem disengaged and often struggle to meet their goals.

As an OB expert, Nisha is considering different motivational strategies to improve team performance. She is aware that a one-size-fits-all approach may not work. Based on motivation theories (Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and Vroom’s Expectancy Theory), evaluate the possible reasons for the varying levels of motivation in Nisha’s team. Recommend strategies Nisha could implement to boost motivation across the team, considering both intrinsic and extrinsic motivators. (10 Marks)

Ans 1.

Introduction

In the modern business environment, motivation plays a crucial role in achieving organizational success. For leaders like Nisha, managing a diverse team with varying levels of experience, skills, and motivation can be challenging, especially after a significant organizational change. Motivation is the driving force that encourages employees to meet their goals and contribute effectively to the organization. However, due to the recent turnaround process, some team members may feel insecure about their roles, which can impact their engagement levels. The disparity in motivation levels within Nisha’s team suggests that a single approach may not suffice. Utilizing well-established motivational theories such as Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and Vroom’s Expectancy Theory, Nisha can develop a more tailored strategy that addresses each team member’s unique needs and motivations. By understanding these theories and applying them effectively, Nisha can foster a more motivated,

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Q2 (A) Vidya is a project leader at an IT company, and her team has individuals with varying levels of experience and cultural backgrounds. Recently, she noticed a disagreement and arguments between two team members, Richard and Pallavi. Richard believes that Pallavi is not contributing enough to the team’s success, while Pallavi feels that Richard undermines her ideas and doesn’t give her the opportunity to share her thoughts.

As their leader, Vidya wants to understand the situation better and resolve the issue. Based on the concept of human perception, explain how Vidya can use her understanding of the key stages of perceptual processes to address the situation between Richard and Pallavi. (5 Marks)

Ans 2A.

Introduction

Conflict in diverse teams is common, especially when individuals hold different perspectives on contributions and recognition. As a project leader, Vidya faces a challenge in resolving a conflict between two team members, Richard and Pallavi. Richard perceives Pallavi as less contributive, while Pallavi feels undermined. Vidya can use her understanding of the perceptual process to assess how each team member’s perception influences their actions and emotions, ultimately guiding them toward a more collaborative relationship.

Concept and Application

Perception plays a critical role in interpersonal relationships, as individuals interpret i

 

 

Q2 (B) Brijesh, a senior manager at a retail company, is preparing his department for the launch of a new product line. During a meeting, he notices a clear division in attitudes of subordinates: some, like Ashish and Mohan, express strong support for the company’s focus on sustainability, driven by their personal values of environmental responsibility. Others, like Dinesh and Eshwar, are more skeptical, focusing on the potential financial risks of this shift.

Analyze how the alignment (or misalignment) of personal values with workplace attitudes can impact the department’s performance.  (5 Marks)

Ans 2B.

Introduction

In any workplace, the alignment between employees’ personal values and organizational goals significantly impacts morale, commitment, and performance. In Brijesh’s department, a divide exists between those who value sustainability and those who prioritize financial stability. Ashish and Mohan align with the company’s sustainability focus, while Dinesh and Eshwar remain skeptical due to financial concerns. Understanding how these differences affect workplace attitudes and performance can help Brijesh foster a balanced environment that

 

 

 

 

Business Communication
Dec 2024 Examination
PLEASE NOTE: This assignment is application based, you have to apply what you have
learnt in this subject into real life scenario. You will find most of the information through
internet search and the remaining from your common sense. None of the answers appear
directly in the textbook chapters but are based on the content in the chapter
Q1: Jyoti, a seasoned marketing executive, was tasked with presenting a new product
launch strategy to two very different audiences: the company’s senior management team
and a group of young, tech-savvy consumers. She knew that a one-size-fits-all approach
wouldn’t be effective. She needed to adapt her message and delivery to resonate with each
group. What factors must Jyoti keep in mind for controlling the style and tone for each
of her audience? (10 Marks)
Ans 1.
Introduction
Effective communication is crucial for any marketing strategy, especially when addressing
different target audiences. Jyoti, as an experienced marketing executive, must recognize that
the senior management team and young, tech-savvy consumers represent two distinct groups,
each with its own preferences, expectations, and communication styles. The senior
management team is likely focused on strategic insights, financial implications, and business
outcomes. On the other hand, the tech-savvy consumer group will be interested in innovation,
features, user experience, and trends. Therefore, Jyoti needs to adjust her presentation style,
language, and approach to cater to these divergent needs. Understanding the audience’s
background, preferences, and expectations will allow Jyoti to effectively tailor her message,
making it engaging, relevant, and impactful for both groups. This approach ensures that the
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Q2: (A) Anand Industries, a giant into Indian sweets and snacks, is primarily reliant on
emails and phone calls for their business. They now want to use more modern digital tools
for business communication and managing workflow. What are some of the digital tools
the company can use to enhance their business communication? (5 Marks)
Ans 2A.
Introduction
In today’s digital era, relying solely on emails and phone calls is insufficient for efficient
business communication. Anand Industries, a leader in the Indian sweets and snacks market,
needs to integrate modern digital tools to streamline communication, improve workflow, and
enhance collaboration. By leveraging innovative platforms and software, the company can
ensure smoother internal communication, better project management, and improved customer
(B) What ethical communication practices must Anand Industries keep in mind while
using digital communication tools?
Ans 2B.
Introduction
In the digital age, as Anand Industries adopts modern communication tools to enhance
workflow and connectivity, it is crucial to maintain ethical communication practices. Ethical
communication not only upholds the company’s values but also fosters trust, transparency, and
integrity in interactions with employees, customers, and stakeholders. In the context of using
digital platforms like project management software, instant messaging apps, and CRM systems,
Financial Accounting
Dec 2024 Examination
Q1. Given the following information of ABC Ltd. as of March 31st:
1. Revenue: Rs. 5,00,000
2. Cost of Goods Sold (COGS): Rs. 3,00,000
3. Operating Expenses: Rs. 80,000
4. Depreciation: Rs. 30,000
5. Tax Rate: 30%
Prepare the Income Statement and calculate the Net Profit after Tax. Additionally,
evaluate how the inclusion of non-cash items like depreciation affects the financial
position of the company, and discuss its significance in decision-making for stakeholders.
(10 Marks)
Ans 1.
Introduction
An Income Statement, also known as a Profit and Loss (P&L) Statement, is a key financial
document that summarizes a company’s revenues, expenses, and profits over a specific period.
It serves as a critical tool for stakeholders, such as investors and creditors, to assess the
company’s profitability and financial health. For ABC Ltd., the provided data will be used to
construct an Income Statement for the financial year ending March 31st. Additionally, we will
calculate the Net Profit after Tax to determine the company’s earnings performance.
A unique aspect of this analysis includes the impact of non-cash items, such as depreciation.
Although depreciation does not represent an actual cash outflow, it affects net income and
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Q2A. Compare and contrast the role of journal entries and ledger accounts in the
accounting process. How does the relationship between these two elements ensure
accurate financial reporting? Support your answer with examples. (5 Marks)
Ans 1.
Introduction
In financial accounting, journal entries and ledger accounts are fundamental components that
form the backbone of the accounting process. Journal entries record business transactions in a
chronological manner, while ledger accounts categorize and summarize these transactions
based on specific accounts (e.g., cash, sales). Together, they provide a clear and structured
method to track a company’s financial activities, ensuring accurate and complete financial
reporting. Let’s explore their roles, differences, and how they work together to maintain the int
Q2B. Analyze how changes in accounting policies, such as revenue recognition, can alter
the interpretation of a corporation’s financial performance and position. Discuss the
potential implications for investors and creditors using real-life corporate examples. (5
Marks)
Ans 2b.
Introduction
Accounting policies, like revenue recognition, play a critical role in presenting a company’s
financial performance and position. Changes in these policies can significantly affect how
income, expenses, and profits are reported, influencing stakeholders’ perception of a company’s
financial health. Revenue recognition determines when and how revenue is recorded, and any
changes can alter reported earnings. Investors, creditors, and other stakeholders rely on
Marketing Management
Dec 2024 Examination
PLEASE NOTE: This assignment is application based, you have to apply what you have
learnt in this subject into real life scenario. You will find most of the information through
internet search and the remaining from your common sense. None of the answers appear
directly in the textbook chapters but are based on the content in the chapter
Q1. XYZ Corporation is a leading retailer in the fashion industry, primarily targeting
middle-aged consumers. However, recent demographic shifts show a growing population
of younger consumers with different tastes and purchasing behaviors. As the marketing
manager, you are tasked with adjusting XYZ Corporation’s marketing strategy to better
serve this changing demographic. Analyze the impact of the demographic changes on
XYZ Corporation’s marketing strategy. Propose a new marketing strategy that considers
these demographic shifts and addresses potential challenges. Justify your
recommendations with appropriate marketing theories and concepts. (10 Marks)Ans 1.
Introduction
XYZ Corporation is a prominent retailer in the fashion industry, traditionally focused on
serving middle-aged consumers. However, recent shifts in demographics indicate a growing
interest from younger consumers. These younger demographics, typically Gen Z and
Millennials, differ significantly in their preferences, shopping habits, and values. Unlike the
older generation, these consumers seek trendy, sustainable, and unique products and are highly
influenced by digital trends, social media, and online influencers.
To remain competitive and increase market share, XYZ Corporation must adapt its marketing
strategy to meet the needs of these younger consumers. This adaptation involves understanding
th
ly bridge the gap between its traditional and emerging consumer segments.
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Q2A. A company that has been successfully selling consumer electronics to individual
customers is planning to enter the business market by offering bulk sales of its products
to corporate clients. As a marketing manager, you need to prepare a briefing on how the
business market differs from the consumer market. Explain two key differences between
business markets and consumer markets that the company should consider when
developing its marketing strategy. Provide examples to illustrate these differences. (5
Marks)
Ans 2A.
Introduction
A consumer electronics company looking to expand into the business market must understand
the fundamental differences between business markets (B2B) and consumer markets (B2C).
While consumer markets focus on individual buyers, business markets target organizations,
corporations, or businesses that purchase products in bulk for operational use or resale.
Understanding these differences is crucial for developing an effective marketing strategy
tailored to meet the specific needs and expectations of corporate clients, ensuring successful
Q2B. A leading consumer electronics company is facing declining sales for its flagship
smartphone model. The company’s management has decided to initiate a new product
development process, starting with internal idea generation. Describe how the company
could effectively use its internal resources to generate new product ideas. What are the
potential challenges and benefits of relying solely on internal sources for idea generation?
(5 Marks)
Ans 2B.
Introduction
The consumer electronics company faces declining sales for its flagship product and aims to
rejuvenate its portfolio through an internal idea generation process. Internal idea generation
leverages the company’s existing talent, expertise, and industry knowledge to create innovative
product solutions. By utilizing in-house teams for brainstorming and development, the
company hopes to capitalize on its employees’ insights and reduce the time needed for product
id
Micro Economics & Macro Economics
Dec 2024 Examination
Q1: The COVID-19 pandemic of 2020 caused significant disruptions to international
business operations because numerous firms relied on suppliers from different nations,
notably China. Many companies used lean production methods and kept low inventories
in order to cut costs. However, this made them susceptible to supply chain interruptions.
For instance, worldwide supply lines for electronics, including parts for laptops and cell
phones, were impacted when lockdowns forced Chinese facilities to close. The fact that a
large portion of auto parts were made in China presented difficulties for auto makers as
well, resulting in major global production halts.
What impact would the COVID-19 worldwide lockdowns have on Europe’s supply curves
for consumer electronics and auto factories? Explain your observations about the
aforementioned scenario, emphasizing the supply side and the shift in the supply curve.
(Note: You can make assumptions as per the requirement of the case.) (10 Marks)
Ans 1.
Introduction
The COVID-19 pandemic in 2020 created unprecedented disruptions in global supply chains,
particularly impacting industries heavily reliant on international suppliers, such as consumer
electronics and the automotive sector. Europe, like many other regions, faced severe
consequences as a result of lockdowns, especially in China, which is a major supplier of critical
components. Lean production strategies, which emphasize minimal inventory to reduce costs,
became a double-edged sword, leading to significant vulnerabilities when supply chains were
interrupted. As a result, many European firms found themselves unable to source key parts,
halting production and affecting availability in the market. This supply shock led to shifts in s
Q2 (A): The London “black cab” taxis are amongst some of the most expensive in the
world. They compete to some extent with minicabs, which tend to be cheaper. However,
minicabs are not allowed to pick up customers off the street; they have to be booked in
advance, and their drivers do not have to memorize a London street map. Minicabs
operate in a more competitive market and require less of the drivers. Black cab (licensed)
cab drivers must pass a background check and medical test and pay fees over 200 pounds.
This may help to ensure that passengers are safe and drivers are accountable, but it also
means that they have a monopoly on picking up people on the streets. Elaborate on the
given market structure (Black cabs and Minicabs) and discuss the implications for
markets with high barriers to entry. (5 Marks)
Ans 2A.
Introduction
The London taxi market is an illustrative example of a market segmented by regulatory barriers,
specifically in the contrast between “black cabs” and “minicabs.” Black cabs, known for their
iconic appearance and premium rates, hold exclusive rights to pick up customers off the street,
a privilege secured through strict licensing requirements. Minicabs, though cheaper and less
regulated, cannot legally pick up street passengers without prior booking. This structure,
highlighting the impact of regulatory and economic barriers, provides insights into competitive
dynamics and consumer implications within markets with high entry barriers.
Concept and Application
The distinct market structure of London’s black cabs and minicabs arises from different
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Q2(B): The two main industries driving Zamland’s economy are manufacturing and
agriculture. The government aims to optimize production in both areas, given its limited
financial resources and workforce of ten thousand individuals. In order to improve
economic well-being, a balance between agricultural produce and manufactured items is
desired.
Based on resource allocation, the Zamland PPC (Production Possibility Curve) shows
different production combinations for manufactured items and agricultural goods.
The PPC for Zamland illustrates various production combinations for agricultural goods
and manufactured products based on resource allocation.
Production
Combinations
(Hypothetical Table)
Agricultural Goods
(Units)
Manufactured Products
(Units)
Point A
500
0
Point B
400
50
Point C
300
80
Point D
200
100
Point E
100
120
Point F
0
140
Explain the concept of Production Possibility Curve and the scarcity in Zamland that is
reflected in the production possibility curve in the given scenario. You are also required
to share your views on the implications of operating inside the production possibility
curve in Zamland and what does it suggest about resource utilization? (5 Marks)
Ans 2B.
Introduction
The Production Possibility Curve (PPC) is an economic tool that illustrates the trade-offs and
opportunity costs a country faces when allocating resources between different goods. In
Zamland, the PPC shows the production possibilities between two vital industries: agriculture
and manufacturing. With limited financial resources and a workforce of 10,000, Zamland must
strategically balance these sectors to optimize economic output. Understanding the PPC allows
Organizational Behavior
Dec 2024 Examination
Q1. Nisha, as a head of operations at a mid-sized manufacturing company, has a team
that is diverse in both experience and motivation levels. The company has recently
undergone a turnaround process, that has left some employees feeling insecure about
their future roles. Nisha observes that some of her team members are highly motivated
and consistently exceed their targets. A few others seem disengaged and often struggle to
meet their goals.
As an OB expert, Nisha is considering different motivational strategies to improve team
performance. She is aware that a one-size-fits-all approach may not work. Based on
motivation theories (Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and
Vroom’s Expectancy Theory), evaluate the possible reasons for the varying levels of
motivation in Nisha’s team. Recommend strategies Nisha could implement to boost
motivation across the team, considering both intrinsic and extrinsic motivators. (10
Marks)
Ans 1.
Introduction
In the modern business environment, motivation plays a crucial role in achieving organizational
success. For leaders like Nisha, managing a diverse team with varying levels of experience,
skills, and motivation can be challenging, especially after a significant organizational change.
Motivation is the driving force that encourages employees to meet their goals and contribute
effectively to the organization. However, due to the recent turnaround process, some team
members may feel insecure about their roles, which can impact their engagement levels. The
disparity in motivation levels within Nisha’s team suggests that a single approach may not
suffice. Utilizing well-established motivational theories such as Maslow’s Hierarchy of Needs,
Herzberg’s Two-Factor Theory, and Vroom’s Expectancy Theory, Nisha can develop a more
tailored strategy that addresses each team member’s unique needs and motivations. By
understanding these theories and applying them effectively, Nisha can foster a more motivated,
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Q2 (A) Vidya is a project leader at an IT company, and her team has individuals with
varying levels of experience and cultural backgrounds. Recently, she noticed a
disagreement and arguments between two team members, Richard and Pallavi. Richard
believes that Pallavi is not contributing enough to the team’s success, while Pallavi feels
that Richard undermines her ideas and doesn’t give her the opportunity to share her
thoughts.
As their leader, Vidya wants to understand the situation better and resolve the issue.
Based on the concept of human perception, explain how Vidya can use her understanding
of the key stages of perceptual processes to address the situation between Richard and
Pallavi. (5 Marks)
Ans 2A.
Introduction
Conflict in diverse teams is common, especially when individuals hold different perspectives
on contributions and recognition. As a project leader, Vidya faces a challenge in resolving a
conflict between two team members, Richard and Pallavi. Richard perceives Pallavi as less
contributive, while Pallavi feels undermined. Vidya can use her understanding of the perceptual
process to assess how each team member’s perception influences their actions and emotions,
ultimately guiding them toward a more collaborative relationship.
Concept and Application
Perception plays a critical role in interpersonal relationships, as individuals interpret i
Q2 (B) Brijesh, a senior manager at a retail company, is preparing his department for the
launch of a new product line. During a meeting, he notices a clear division in attitudes of
subordinates: some, like Ashish and Mohan, express strong support for the company’s
focus on sustainability, driven by their personal values of environmental responsibility.
Others, like Dinesh and Eshwar, are more skeptical, focusing on the potential financial
risks of this shift.
Analyze how the alignment (or misalignment) of personal values with workplace attitudes
can impact the department’s performance. (5 Marks)
Ans 2B.
Introduction
In any workplace, the alignment between employees’ personal values and organizational goals
significantly impacts morale, commitment, and performance. In Brijesh’s department, a divide
exists between those who value sustainability and those who prioritize financial stability.
Ashish and Mohan align with the company’s sustainability focus, while Dinesh and Eshwar
remain skeptical due to financial concerns. Understanding how these differences affect
workplace attitudes and performance can help Brijesh foster a balanced environment that
Quantitative Methods – I
Dec 2024 Examination
Q1. Explain the following concepts:
Difference between point estimate and interval estimate. (2 Marks)
Concept of confidence interval for any estimate (Mean / Proportion). (2 Marks)
And solve the following question
A sample of 30 students’ test scores is randomly selected from a large class. The sample
has a mean score of 85 points and a standard deviation of 6 points. Calculate the 99%
and 95% confidence intervals for the population mean. (6 Marks)
(10 Marks)
Ans 1.
Introduction
Estimation is a fundamental aspect of statistics used to draw inferences about population
parameters based on sample data. In any study or research where it is impractical to gather
information from every member of a population, estimation provides a practical alternative by
allowing us to make educated guesses about the population based on a sample. There are two
primary types of estimates: point estimates and interval estimates. A point estimate provides a
single value as an estimate of a population parameter, while an interval estimate provides a
range within which the parameter is expected to fall, offering a degree of confidence in the
estimate. The concept of confidence intervals, which is part of interval estimation, allows
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Q2 (A) The monthly rent paid by a group of 15,000 tenants in a city is found to be
normally distributed with a mean of ₹12,000 and a standard deviation of ₹1,500. Answer
the following questions:
a) What is the probability that a tenant selected at random pays more than ₹10,500 in
rent?
b) What is the probability that a tenant selected at random pays more than ₹14,700 in
rent?
(5 Marks)
Ans 2A.
Introduction
Probability distributions are essential in understanding data patterns, especially in large
datasets like monthly rents for tenants. In this case, rent data for 15,000 tenants follows a
normal distribution, with a mean of ₹12,000 and a standard deviation of ₹1,500. Understanding
how likely a particular rent is can provide insights into expected costs for tenants and property
managers. Here, we calculate the probabilities of rents being above certain values using
concepts from the normal distribution and Z-scores.
Concept and Application
A normal distribution, often called a bell curve, is a continuous probability distribution
Q2 (B) A pharmaceutical company claims that its new drug reduces the average recovery
time from the flu to less than 7 days. Historically, the average recovery time for the flu
without the drug is 7 days. To test this claim, the company conducted a study with 50
patients who took the new drug. The sample mean recovery time was 6.5 days with a
population standard deviation of 2 days. Can we accept the company’s claim at the 5%
level of significance? (5 Marks)
Ans 2B.
Introduction
In hypothesis testing, pharmaceutical companies often use statistical methods to validate claims
about new drugs. Here, a company claims that its new drug reduces the average recovery time
from the flu to less than 7 days, a significant improvement from the historical average of 7
days. To test this claim, a sample of 50 patients was studied, revealing an average recovery
time of 6.5 days. We will use a one-sample Z-test at a 5% significance level to determine if the

 

 

Business Communication
Dec 2024 Examination
Q1: Jyoti, a seasoned marketing executive, was tasked with presenting a new product
launch strategy to two very different audiences: the company’s senior management team
and a group of young, tech-savvy consumers. She knew that a one-size-fits-all approach
wouldn’t be effective. She needed to adapt her message and delivery to resonate with each
group. What factors must Jyoti keep in mind for controlling the style and tone for each
of her audience? (10 Marks)
Ans 1.
Introduction
Effective communication is crucial for any marketing strategy, especially when addressing
different target audiences. Jyoti, as an experienced marketing executive, must recognize that
the senior management team and young, tech-savvy consumers represent two distinct groups,
each with its own preferences, expectations, and communication styles. The senior
management team is likely focused on strategic insights, financial implications, and business
outcomes. On the other hand, the tech-savvy consumer group will be interested in innovation,
features, user experience, and trends. Therefore, Jyoti needs to adjust her presentation style,
language, and approach to cater to these divergent needs. Understanding the audience’s
background, preferences, and expectations will allow Jyoti to effectively tailor her message,
making it engaging, relevant, and impactful for both groups. This approach ensures that the
It is only half solved
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Available for session DEC 2024
The last date is 29
th
NOV- 2024
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Q2: (A) Anand Industries, a giant into Indian sweets and snacks, is primarily reliant on
emails and phone calls for their business. They now want to use more modern digital tools
for business communication and managing workflow. What are some of the digital tools
the company can use to enhance their business communication? (5 Marks)
Ans 2A.
Introduction
In today’s digital era, relying solely on emails and phone calls is insufficient for efficient
business communication. Anand Industries, a leader in the Indian sweets and snacks market,
needs to integrate modern digital tools to streamline communication, improve workflow, and
enhance collaboration. By leveraging innovative platforms and software, the company can
ensure smoother internal communication, better project management, and improved customer
(B) What ethical communication practices must Anand Industries keep in mind while
using digital communication tools?
Ans 2B.
Introduction
In the digital age, as Anand Industries adopts modern communication tools to enhance
workflow and connectivity, it is crucial to maintain ethical communication practices. Ethical
communication not only upholds the company’s values but also fosters trust, transparency, and
integrity in interactions with employees, customers, and stakeholders. In the context of using
digital platforms like project management software, instant messaging apps, and CRM systems,
e
Financial Accounting
Dec 2024 Examination
Q1. Given the following information of ABC Ltd. as of March 31st:
1. Revenue: Rs. 5,00,000
2. Cost of Goods Sold (COGS): Rs. 3,00,000
3. Operating Expenses: Rs. 80,000
4. Depreciation: Rs. 30,000
5. Tax Rate: 30%
Prepare the Income Statement and calculate the Net Profit after Tax. Additionally,
evaluate how the inclusion of non-cash items like depreciation affects the financial
position of the company, and discuss its significance in decision-making for stakeholders.
(10 Marks)
Ans 1.
Introduction
An Income Statement, also known as a Profit and Loss (P&L) Statement, is a key financial
document that summarizes a company’s revenues, expenses, and profits over a specific period.
It serves as a critical tool for stakeholders, such as investors and creditors, to assess the
company’s profitability and financial health. For ABC Ltd., the provided data will be used to
construct an Income Statement for the financial year ending March 31st. Additionally, we will
calculate the Net Profit after Tax to determine the company’s earnings performance.
A unique aspect of this analysis includes the impact of non-cash items, such as depreciation.
Although depreciation does not represent an actual cash outflow, it affects net income and
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Q2A. Compare and contrast the role of journal entries and ledger accounts in the
accounting process. How does the relationship between these two elements ensure
accurate financial reporting? Support your answer with examples. (5 Marks)
Ans 1.
Introduction
In financial accounting, journal entries and ledger accounts are fundamental components that
form the backbone of the accounting process. Journal entries record business transactions in a
chronological manner, while ledger accounts categorize and summarize these transactions
based on specific accounts (e.g., cash, sales). Together, they provide a clear and structured
method to track a company’s financial activities, ensuring accurate and complete financial
reporting. Let’s explore their roles, differences, and how they work together to maintain the int
Q2B. Analyze how changes in accounting policies, such as revenue recognition, can alter
the interpretation of a corporation’s financial performance and position. Discuss the
potential implications for investors and creditors using real-life corporate examples. (5
Marks)
Ans 2b.
Introduction
Accounting policies, like revenue recognition, play a critical role in presenting a company’s
financial performance and position. Changes in these policies can significantly affect how
income, expenses, and profits are reported, influencing stakeholders’ perception of a company’s
financial health. Revenue recognition determines when and how revenue is recorded, and any
changes can alter reported earnings. Investors, creditors, and other stakeholders rely on
Marketing Management
Dec 2024 Examination
Q1 Scenario: XYZ Corporation, a leading fashion retailer, traditionally caters to middleaged
consumers.
Due
to
demographic
shifts,
there
is
a
growing
interest
among
younger

consumers with different tastes and
purchasing
behaviors.
Task:
As a marketing manager, propose a revised marketing strategy for XYZ Corporation.
Address the demographic shift, and justify your recommendations using relevant
marketing theories and concepts.
Ans 1.
Introduction
XYZ Corporation is a prominent retailer in the fashion industry, traditionally focused on
serving middle-aged consumers. However, recent shifts in demographics indicate a growing
interest from younger consumers. These younger demographics, typically Gen Z and
Millennials, differ significantly in their preferences, shopping habits, and values. Unlike the
older generation, these consumers seek trendy, sustainable, and unique products and are highly
influenced by digital trends, social media, and online influencers.
To remain competitive and increase market share, XYZ Corporation must adapt its marketing
strategy to meet the needs of these younger consumers. This adaptation involves understanding
th
ly bridge the gap between its traditional and emerging consumer segments.
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Q2(A): A consumer electronics company wants to expand into the business market by
offering bulk sales to corporate clients. Explain two key differences between business
markets and consumer markets, with examples.
Ans 2A.
Introduction
A consumer electronics company looking to expand into the business market must understand
the fundamental differences between business markets (B2B) and consumer markets (B2C).
While consumer markets focus on individual buyers, business markets target organizations,
corporations, or businesses that purchase products in bulk for operational use or resale.
Understanding these differences is crucial for developing an effective marketing strategy
tailored to meet the specific needs and expectations of corporate clients, ensuring successful
Q2(B): The same electronics company is experiencing declining sales for its flagship
product and plans to initiate an internal idea generation process. Discuss the effectiveness
of using internal resources for new product ideas, highlighting potential challenges and
benefits.
Ans 2B.
Introduction
The consumer electronics company faces declining sales for its flagship product and aims to
rejuvenate its portfolio through an internal idea generation process. Internal idea generation
leverages the company’s existing talent, expertise, and industry knowledge to create innovative
product solutions. By utilizing in-house teams for brainstorming and development, the
company hopes to capitalize on its employees’ insights and reduce the time needed for product
id
Micro Economics & Macro Economics
Dec 2024 Examination
Q1: The COVID-19 pandemic of 2020 caused significant disruptions to international
business operations because numerous firms relied on suppliers from different nations,
notably China. Many companies used lean production methods and kept low inventories
in order to cut costs. However, this made them susceptible to supply chain interruptions.
For instance, worldwide supply lines for electronics, including parts for laptops and cell
phones, were impacted when lockdowns forced Chinese facilities to close. The fact that a
large portion of auto parts were made in China presented difficulties for auto makers as
well, resulting in major global production halts.
What impact would the COVID-19 worldwide lockdowns have on Europe’s supply curves
for consumer electronics and auto factories? Explain your observations about the
aforementioned scenario, emphasizing the supply side and the shift in the supply curve.
(Note: You can make assumptions as per the requirement of the case.) (10 Marks)
Ans 1.
Introduction
The COVID-19 pandemic in 2020 created unprecedented disruptions in global supply chains,
particularly impacting industries heavily reliant on international suppliers, such as consumer
electronics and the automotive sector. Europe, like many other regions, faced severe
consequences as a result of lockdowns, especially in China, which is a major supplier of critical
components. Lean production strategies, which emphasize minimal inventory to reduce costs,
became a double-edged sword, leading to significant vulnerabilities when supply chains were
interrupted. As a result, many European firms found themselves unable to source key parts,
halting production and affecting availability in the market. This supply shock led to shifts in s
Q2 (A): The London “black cab” taxis are amongst some of the most expensive in the
world. They compete to some extent with minicabs, which tend to be cheaper. However,
minicabs are not allowed to pick up customers off the street; they have to be booked in
advance, and their drivers do not have to memorize a London street map. Minicabs
operate in a more competitive market and require less of the drivers. Black cab (licensed)
cab drivers must pass a background check and medical test and pay fees over 200 pounds.
This may help to ensure that passengers are safe and drivers are accountable, but it also
means that they have a monopoly on picking up people on the streets. Elaborate on the
given market structure (Black cabs and Minicabs) and discuss the implications for
markets with high barriers to entry. (5 Marks)
Ans 2A.
Introduction
The London taxi market is an illustrative example of a market segmented by regulatory barriers,
specifically in the contrast between “black cabs” and “minicabs.” Black cabs, known for their
iconic appearance and premium rates, hold exclusive rights to pick up customers off the street,
a privilege secured through strict licensing requirements. Minicabs, though cheaper and less
regulated, cannot legally pick up street passengers without prior booking. This structure,
highlighting the impact of regulatory and economic barriers, provides insights into competitive
dynamics and consumer implications within markets with high entry barriers.
Concept and Application
The distinct market structure of London’s black cabs and minicabs arises from different
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Q2(B): The two main industries driving Zamland’s economy are manufacturing and
agriculture. The government aims to optimize production in both areas, given its limited
financial resources and workforce of ten thousand individuals. In order to improve
economic well-being, a balance between agricultural produce and manufactured items is
desired.
Based on resource allocation, the Zamland PPC (Production Possibility Curve) shows
different production combinations for manufactured items and agricultural goods.
The PPC for Zamland illustrates various production combinations for agricultural goods
and manufactured products based on resource allocation.
Production
Combinations
(Hypothetical Table)
Agricultural Goods
(Units)
Manufactured Products
(Units)
Point A
500
0
Point B
400
50
Point C
300
80
Point D
200
100
Point E
100
120
Point F
0
140
Explain the concept of Production Possibility Curve and the scarcity in Zamland that is
reflected in the production possibility curve in the given scenario. You are also required
to share your views on the implications of operating inside the production possibility
curve in Zamland and what does it suggest about resource utilization? (5 Marks)
Ans 2B.
Introduction
The Production Possibility Curve (PPC) is an economic tool that illustrates the trade-offs and
opportunity costs a country faces when allocating resources between different goods. In
Zamland, the PPC shows the production possibilities between two vital industries: agriculture
and manufacturing. With limited financial resources and a workforce of 10,000, Zamland must
strategically balance these sectors to optimize economic output. Understanding the PPC allows
Organizational Behavior
Dec 2024 Examination
Q1. Nisha, as a head of operations at a mid-sized manufacturing company, has a team
that is diverse in both experience and motivation levels. The company has recently
undergone a turnaround process, that has left some employees feeling insecure about
their future roles. Nisha observes that some of her team members are highly motivated
and consistently exceed their targets. A few others seem disengaged and often struggle to
meet their goals.
As an OB expert, Nisha is considering different motivational strategies to improve team
performance. She is aware that a one-size-fits-all approach may not work. Based on
motivation theories (Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and
Vroom’s Expectancy Theory), evaluate the possible reasons for the varying levels of
motivation in Nisha’s team. Recommend strategies Nisha could implement to boost
motivation across the team, considering both intrinsic and extrinsic motivators. (10
Marks)
Ans 1.
Introduction
In the modern business environment, motivation plays a crucial role in achieving organizational
success. For leaders like Nisha, managing a diverse team with varying levels of experience,
skills, and motivation can be challenging, especially after a significant organizational change.
Motivation is the driving force that encourages employees to meet their goals and contribute
effectively to the organization. However, due to the recent turnaround process, some team
members may feel insecure about their roles, which can impact their engagement levels. The
disparity in motivation levels within Nisha’s team suggests that a single approach may not
suffice. Utilizing well-established motivational theories such as Maslow’s Hierarchy of Needs,
Herzberg’s Two-Factor Theory, and Vroom’s Expectancy Theory, Nisha can develop a more
tailored strategy that addresses each team member’s unique needs and motivations. By
understanding these theories and applying them effectively, Nisha can foster a more motivated,
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Q2 (A) Vidya is a project leader at an IT company, and her team has individuals with
varying levels of experience and cultural backgrounds. Recently, she noticed a
disagreement and arguments between two team members, Richard and Pallavi. Richard
believes that Pallavi is not contributing enough to the team’s success, while Pallavi feels
that Richard undermines her ideas and doesn’t give her the opportunity to share her
thoughts.
As their leader, Vidya wants to understand the situation better and resolve the issue.
Based on the concept of human perception, explain how Vidya can use her understanding
of the key stages of perceptual processes to address the situation between Richard and
Pallavi. (5 Marks)
Ans 2A.
Introduction
Conflict in diverse teams is common, especially when individuals hold different perspectives
on contributions and recognition. As a project leader, Vidya faces a challenge in resolving a
conflict between two team members, Richard and Pallavi. Richard perceives Pallavi as less
contributive, while Pallavi feels undermined. Vidya can use her understanding of the perceptual
process to assess how each team member’s perception influences their actions and emotions,
ultimately guiding them toward a more collaborative relationship.
Concept and Application
Perception plays a critical role in interpersonal relationships, as individuals interpret i
Q2 (B) Brijesh, a senior manager at a retail company, is preparing his department for the
launch of a new product line. During a meeting, he notices a clear division in attitudes of
subordinates: some, like Ashish and Mohan, express strong support for the company’s
focus on sustainability, driven by their personal values of environmental responsibility.
Others, like Dinesh and Eshwar, are more skeptical, focusing on the potential financial
risks of this shift.
Analyze how the alignment (or misalignment) of personal values with workplace attitudes
can impact the department’s performance. (5 Marks)
Ans 2B.
Introduction
In any workplace, the alignment between employees’ personal values and organizational goals
significantly impacts morale, commitment, and performance. In Brijesh’s department, a divide
exists between those who value sustainability and those who prioritize financial stability.
Ashish and Mohan align with the company’s sustainability focus, while Dinesh and Eshwar
remain skeptical due to financial concerns. Understanding how these differences affect
workplace attitudes and performance can help Brijesh foster a balanced environment that
Quantitative Methods – I
Dec 2024 Examination
Q1. Explain the following concepts:
Difference between point estimate and interval estimate. (2 Marks)
Concept of confidence interval for any estimate (Mean / Proportion). (2 Marks)
And solve the following question
A sample of 30 students’ test scores is randomly selected from a large class. The sample
has a mean score of 85 points and a standard deviation of 6 points. Calculate the 99%
and 95% confidence intervals for the population mean. (6 Marks)
(10 Marks)
Ans 1.
Introduction
Estimation is a fundamental aspect of statistics used to draw inferences about population
parameters based on sample data. In any study or research where it is impractical to gather
information from every member of a population, estimation provides a practical alternative by
allowing us to make educated guesses about the population based on a sample. There are two
primary types of estimates: point estimates and interval estimates. A point estimate provides a
single value as an estimate of a population parameter, while an interval estimate provides a
range within which the parameter is expected to fall, offering a degree of confidence in the
estimate. The concept of confidence intervals, which is part of interval estimation, allows
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Q2 (A) The monthly rent paid by a group of 15,000 tenants in a city is found to be
normally distributed with a mean of ₹12,000 and a standard deviation of ₹1,500. Answer
the following questions:
a) What is the probability that a tenant selected at random pays more than ₹10,500 in
rent?
b) What is the probability that a tenant selected at random pays more than ₹14,700 in
rent?
(5 Marks)
Ans 2A.
Introduction
Probability distributions are essential in understanding data patterns, especially in large
datasets like monthly rents for tenants. In this case, rent data for 15,000 tenants follows a
normal distribution, with a mean of ₹12,000 and a standard deviation of ₹1,500. Understanding
how likely a particular rent is can provide insights into expected costs for tenants and property
managers. Here, we calculate the probabilities of rents being above certain values using
concepts from the normal distribution and Z-scores.
Concept and Application
A normal distribution, often called a bell curve, is a continuous probability distribution
Q2 (B) A pharmaceutical company claims that its new drug reduces the average recovery
time from the flu to less than 7 days. Historically, the average recovery time for the flu
without the drug is 7 days. To test this claim, the company conducted a study with 50
patients who took the new drug. The sample mean recovery time was 6.5 days with a
population standard deviation of 2 days. Can we accept the company’s claim at the 5%
level of significance? (5 Marks)
Ans 2B.
Introduction
In hypothesis testing, pharmaceutical companies often use statistical methods to validate claims
about new drugs. Here, a company claims that its new drug reduces the average recovery time
from the flu to less than 7 days, a significant improvement from the historical average of 7
days. To test this claim, a sample of 50 patients was studied, revealing an average recovery
time of 6.5 days. We will use a one-sample Z-test at a 5% significance level to determine if the

 

 

 

BBA SEM 1 ASSIGNMENT SAMPLE 

 

Business Communication
Dec 2024 Examination
PLEASE NOTE: This assignment is application based, you have to apply what you
have learnt in this subject into real life scenario. You will find most of the information
through internet search and the remaining from your common sense. None of the
answers appear directly in the textbook chapters but are based on the content in the
chapter
Q1. Prisha is conducting communication workshops for PG students. As a part of final
assessment students are expected to make group presentations for allotted subjects.
How can Prisha implement ‘Evaluation Wheel’ for sharing holistic feedback with the
students? (10 Marks)
Ans 1.
Introduction
Effective feedback is crucial for learning and skill development, particularly in
communication workshops where both content and delivery play significant roles. Holistic
feedback ensures that students understand their strengths, weaknesses, and areas for
improvement across various dimensions. Prisha, who is conducting communication
workshops for PG students, can utilize an “Evaluation Wheel” to provide structured and
comprehensive feedback. The Evaluation Wheel is a visual and analytical tool that enables
evaluators to assess performance across multiple criteria systematically. This approach allows
students to view their progress objectively and fosters self-awareness, critical thinking, and
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Q2(A). Swati texted her friend, “Running late, be there soon!” using emojis and
informal language. Later that day, she emailed her manager, “I apologize for the delay,
I anticipate arriving within the next 15 minutes.” She used formal language and a
professional tone. Considering this scenario, Illustrate the difference between General
and Business Communication (5 Marks)
Ans 2A.
Introduction
Communication is a fundamental aspect of human interaction, varying in style and tone
depending on the audience and context. General communication often involves informal
language, casual tone, and personal contexts, while business communication prioritizes
professionalism, clarity, and formality. Swati’s example highlights the distinction: her
informal text to a friend contrasts sharply with the formal email to her manager.
Q2 (B) Considering the scenario, do you think use of channel of communication could
be proved to a barrier in communication? How? (5 Marks)
Ans 2B.
Introduction
Channels of communication play a critical role in the effectiveness of message delivery. The
choice of channel can enhance or hinder communication depending on the context, audience,
and message. While Swati effectively used text for her friend and email for her manager, an
inappropriate choice of channel can act as a barrier, leading to misunderstandings or
Essentials of IT
Dec 2024 Examination
PLEASE NOTE: This assignment is application based, you have to apply what you have
learnt in this subject into real life scenario. You will find most of the information through
internet search and the remaining from your common sense. None of the answers appear
directly in the textbook chapters but are based on the content in the chapter
Q1. You are the sales manager at XYZ Retail, overseeing the performance of three major
product categories: Electronics, Clothing, and Groceries. You’ve compiled the sales data
for the past six months to help guide your team’s strategy for the next quarter. You must
analyze this data to identify trends and determine where to focus your efforts. Use the
provided dataset to visualize the information and answer the following questions.
Month Electronics Clothing Groceries
January 120 80 50
February 140 75 60
March 130 85 70
April 150 90 80
May 160 95 90
June 170 100 100
1. Create a line chart representing the monthly sales trends for all three product
categories from January to June. Ensure the chart clearly distinguishes between each
category. What insights can you draw from the line chart about the sales performance
over time? (2 marks)
2. Generate a bar chart comparing the sales of the three categories across months. Based
on the bar chart, which product category had the highest sales in June? (2 marks)
3. Create a pie chart to show the percentage contribution of each product category to
total sales in May. Which category contributed the largest share of sales in May, and
what was the approximate percentage? (2 marks)
4. What is the average monthly sales for Electronics, Clothing, and Groceries? Which
category has the highest average monthly sales? (2 marks)
5. Use the Sort function in Excel to arrange the table in descending order based on the
Electronics sales column, with the highest sales listed first. (2 marks)
(10 Marks)
Ans 1.
Introduction
Information Technology plays a crucial role in modern business operations by enabling datadriven
decision-making. For sales managers, analyzing and interpreting sales data using IT
tools such as Excel and visualization techniques is essential to identify trends, assess category
performance, and optimize strategies. In this assignment, sales data for Electronics, Clothing,
and Groceries at XYZ Retail is analyzed over six months to derive actionable insights. Using
line charts, bar charts, and pie charts, the trends and contributions of each product category are
explored, providing clarity on performance dynamics. Additionally, functions like sorting and
averaging reveal key metrics and aid in identifying focus areas for the upcoming quarter.
By leveraging IT-based analysis, businesses can make informed decisions, allocate resources
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Q2(A) You are considering taking out a loan to buy a new house. You have two options
for the loan and need to calculate the monthly payment for one and the duration of
payments for the other.
Loan Option 1:
– Loan Amount: Rs. 2,000,000
– Annual Interest Rate: 6%
– Loan Term: 20 years (240 months)
Loan Option 2:
– Loan Amount: Rs. 2,000,000
– Annual Interest Rate: 6%
– Monthly Payment: Rs. 15,000
1. Use the PMT() function to calculate the monthly payment for Loan Option 1. What is
the monthly payment for Loan Option 1? (2 marks)
2. Use the NPER() function to fully calculate the total payments needed to repay Loan
Option 2. How many months will it take to pay off Loan Option 2 with a monthly
payment of Rs. 15,000? (3 marks)
(5 Marks)
Ans 2A
Introduction
When considering loans for large investments such as purchasing a house, it is essential to
evaluate repayment terms and financial feasibility. Loan calculations involve key parameters
such as loan amount, interest rate, repayment term, and monthly payment. Using financial
formulas like PMT() for monthly payment and NPER() for the number of payments, borrowers
can make informed decisions. This analysis compares two loan options for a house purchase to
Q2(B) The annual performance report for the marketing team at XYZ Ltd. is shown
below. The table displays each team member’s name, target assigned to them, generated
revenue, and performance percentage. To identify which regions are underperforming,
you want to highlight cells using different conditional formatting styles in the table.
a. Highlight the percentage column in blue for any team member achieving above 120%
of their target (1 mark)
b. Display data bars for the actual revenue column to visually represent the revenue
generated by each team member (1 mark)
c. Highlight the team member named James Dawson in orange with bold black font (1
mark)
d. Use purple to show a team member with a target of less than Rs. 1,00,000 in revenue (2
marks)
Marketing Team – Annual Performance Report
Name Target (in Rs.) Actual Revenue
(in
Rs.)
Performance (%)
James Dawson 1,25,000 1,47,500 118.00%
Sofia Malik 1,50,000 1,65,000 110.00%
David Menon 90,000 1,05,000 116.67%
Emily Walker 85,000 1,20,000 141.18%
Noah Abraham 1,30,000 1,50,000 115.38%
Sarah Lee 70,000 60,000 85.71%
Jack Richardson 1,10,000 1,38,000 125.45%
Mary Ann 95,000 94,750 99.74%
Olivia George 1,40,000 1,48,000 105.71%
Peter Johnson 1,00,000 1,20,000 120.00%
(5 Marks)
Ans 2B
Introduction
Conditional formatting is a powerful tool in Excel that helps visually analyze data by applying
specific formatting styles based on defined criteria. It is widely used in business reports, such
as performance evaluations, to quickly identify trends, highlights, and underperformance. In
this case, we will apply conditional formatting to the annual performance report of the
marketing team at XYZ Ltd. to evaluate individual performance and identify underperforming

Financial Accounting
Dec 2024 Examination
PLEASE NOTE: This assignment is application based, you have to apply what you have
learnt in this subject into real life scenario. You will find most of the information through
internet search and the remaining from your common sense. None of the answers appear
directly in the textbook chapters but are based on the content in the chapter
Q1. ABC Traders began their business operations on July 1st, 2023. The following
transactions were recorded during the first month: [10 Marks]
1. July 1: Owner invested 50,000 in the business bank account.
2. July 3: Purchased office furniture for 8,000 on credit from XYZ Suppliers.
3. July 5: Paid rent for the month, 3,000, by check.
4. July 7: Purchased inventory worth 10,000, paying 60% in cash and the rest on credit.
5. July 10: Made sales of 12,000, of which 7,000 was received in cash and the rest on
credit.
6. July 15: Paid 5,000 to XYZ Suppliers for the credit purchase made on July 3rd.
7. July 20: Received 3,000 from debtors for the credit sale made on July 10th.
8. July 25: Paid salaries of 2,500 in cash.
9. July 28: Returned 500 worth of office furniture to XYZ Suppliers due to a defect.
10. July 31: Paid utility bills for the month amounting to 800 by cash.
Questions:
1. Prepare the journal entries for all the above transactions for the month of July.Post the
above journal entries to the relevant ledger accounts (Cash, Bank, Sales, Purchases,
Debtors, Creditors, Furniture, Rent, Salaries, etc.).After posting the entries to the ledger,
prepare a trial balance for ABC Traders as of July 31st, 2023. (10 Marks)
Ans 1.
Introduction
Financial accounting is an essential function in any business organization, serving as a
systematic process of recording, classifying, and summarizing financial transactions to provide
an accurate financial position. This practice ensures compliance with accounting standards and
transparency in financial reporting. The case of ABC Traders highlights the importance of
financial accounting in real-life scenarios, where accurate journal entries, ledger postings, and
trial balance preparation are critical for effective decision-making. The following document
provides a detailed analysis of the transactions recorded by ABC Traders during their first
month of operations in July 2023. It includes journal entries, ledger postings, and a trial balance
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Q2(A) ALPHA Ltd., a mid-sized manufacturing company, is preparing to expand its
operations internationally. As part of this expansion, the company needs to ensure its
financial statements are compliant with both domestic and international accounting
standards. ALPHA Ltd. has been following Indian GAAP but is now considering adopting
International Financial Reporting Standards (IFRS) and Indian Accounting Standards
(Ind AS) due to its international ambitions.
The management of ALPHA Ltd. is faced with several decisions:
1. Current Accounting Policies: The company follows traditional Indian GAAP which
may not align with the new standards they are considering. They need to understand the
implications of transitioning to Ind AS and IFRS.
2. Implementation Strategy: They are also looking for a structured approach to
implement Ind AS and integrate IFRS into their financial reporting system.
Question:
1. Identify and explain the meaning and objectives of accounting standards that ALPHA
Ltd. should consider in transitioning from Indian GAAP to Ind AS and IFRS. Discuss the
significance of setting accounting standards in the context of ALPHA Ltd.’s international
expansion. (5 Marks)
Ans 1.
Introduction
Accounting standards are critical frameworks designed to standardize financial reporting and
ensure consistency, transparency, and comparability of financial statements across organizations
and jurisdictions. For ALPHA Ltd., transitioning from Indian GAAP to Ind AS and IFRS
represents a strategic move to align its financial reporting with global practices, ensuring
compliance and fostering trust among international stakeholders. This alignment is essential for
Q2(B) Refring to the above case:
How would adopting Ind AS and IFRS benefit the company? Outline the key steps in the
roadmap for implementing Ind AS in India and how ALPHA Ltd. can align its financial
reporting with these standards. (5 Marks)
Ans 2B.
Introduction
Adopting Ind AS and IFRS offers numerous benefits for companies like ALPHA Ltd.,
particularly as they expand internationally. These standards enhance financial transparency,
global comparability, and stakeholder confidence. Transitioning to these frameworks ensures
compliance with international expectations, fostering stronger relationships with global
investors and partners. This document explores the advantages of adopting these standards and
Micro Economics
Dec 2024 Examination
PLEASE NOTE: This assignment is application based, you have to apply what you
have learnt in this subject into real life scenario. You will find most of the information
through internet search and the remaining from your common sense. None of the
answers appear directly in the textbook chapters but are based on the content in the
chapter
Q1. Imagine you are part of a research team analysing the necessity of government
intervention in various economic systems. You have been asked to evaluate three
different economies and analyse how the level of government intervention affects
economic efficiency and overall welfare in each system, highlighting the various
potential benefits and drawbacks of government involvement? (10 Marks)
Ans 1.
Introduction
Government intervention in economic systems is a subject of ongoing debate among
policymakers, economists, and citizens. Economic systems vary widely, from highly
centralized command economies to minimally regulated free-market systems. Each system
requires varying levels of government involvement to address challenges such as resource
allocation, income distribution, and market failures. While proponents of government
intervention argue that it promotes social welfare and economic stability, critics contend that
excessive involvement can hinder efficiency and stifle innovation. This essay examines the
role of government intervention in three distinct economic systems: a command economy, a
mixed economy, and a free-market economy. By analyzing the impact of intervention on
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Q2(A) The country of Ecotopia has recently implemented policies aimed at promoting
environmentally friendly technologies. In particular, the government has introduced a
subsidy program for electric vehicles (EVs), providing significant tax breaks and
rebates for consumers who purchase these cars. Identify and explain your observation
as how Government policies (Subsidies and Tax Rebates), Technological advancement
and Increased gasoline prices can shift the demand curve. Specify clearly if the shift will
be rightward or a leftward shift. (5 Marks)
Ans 2A.
Introduction
Government policies, technological advancements, and market conditions significantly
influence consumer behavior and demand patterns. In the case of Ecotopia, the government’s
subsidy program for electric vehicles (EVs), combined with advancements in EV technology
and rising gasoline prices, has created an environment conducive to increased EV adoption.
These factors directly impact the demand curve for EVs, causing observable shifts that reflect
changing consumer preferences and market dynamics. This analysis explores how each factor
Q2(B) Imagine you are observing different scenarios in daily life where the satisfaction
or enjoyment from consuming more of the same product gradually decreases. Identify
at least three such examples that illustrate the law of diminishing marginal utility.
Additionally, consider whether there might be any cases where this principle does not
apply. Reflect on these exceptions, providing examples to support your view. (5 Marks)
Ans 2B.
Introduction
The law of diminishing marginal utility is a fundamental economic principle that states the
additional satisfaction or utility gained from consuming successive units of a product
decreases as consumption increases. This concept is observable in everyday life and
influences consumer behavior, pricing strategies, and resource allocation. While this principle
generally holds true, there are exceptions where marginal utility does not diminish as
expected. This discussion explores three examples of diminishing marginal utility and
Organization Behaviour & HRM
Dec 2024 Examination
PLEASE NOTE: This assignment is application based, you have to apply what you have
learnt in this subject into real life scenario. You will find most of the information through
internet search and the remaining from your common sense. None of the answers appear
directly in the textbook chapters but are based on the content in the chapter
Q1. Eduyou Corp. is a rapidly growing education technology company that recently
transitioned to a fully remote work model.
Initially, the shift to remote work was viewed as a positive step toward increased flexibility
and contemporary work practices. However, after several months, the management team
has begun to observe several emerging challenges, such as, decrease in employee
engagement and motivation, collaboration between departments has become challenging,
and some team members are struggling to maintain work-life balance. The senior
managers are starting to see that the remote work setup might be affecting the way the
team works together in ways they didn’t expect.
What are the key implications for managers in applying OB concepts to enhance
organizational effectiveness and what specific measures can they take to address the
challenges associated with a remote work model at Eduyou Corp.? (10 Marks)
Ans 1.
Introduction
The transition to a fully remote work model has revolutionized workplace dynamics, offering
flexibility and autonomy to employees. However, it has also introduced new challenges for
managers, particularly in maintaining employee engagement, fostering collaboration, and
ensuring a healthy work-life balance. These issues can significantly affect organizational
effectiveness if not addressed. Eduyou Corp., a rapidly growing education technology company,
finds itself grappling with these challenges as its remote work model evolves. To overcome
these hurdles, managers must apply Organizational Behavior (OB) concepts effectively,
focusing on motivation, communication, team dynamics, and work-life integration. By doing so,
they can address the emerging problems and ensure the company’s sustained growth and
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Q2 (A) You are the event coordinator at Stellari Events, managing a team responsible for
organizing a high-profile corporate gala. The team consists of three key members: Lilly
from the Logistics department, Avi from the Marketing team, and Anne from the Client
Relations group. Recently, you have noticed several issues affecting the team’s
performance, including frequent miscommunications between Lilly and Avi, lack of
coordination on event logistics, and overall frustration among the team members.
Question:
Identify and describe three specific barriers to effective team performance that could be
affecting Lilly, Avi, and Anne. (5 Marks)
Ans 2A.
Introduction
Effective team performance is crucial for the success of any high-profile event, such as the
corporate gala being organized by Stellari Events. However, the current issues of
miscommunication, lack of coordination, and frustration among team members threaten the
event’s success. These challenges indicate the presence of specific barriers to team performance.
Identifying and addressing these barriers is essential to restoring harmony and productivity
within the team, ensuring seamless execution of the event.
Concept and Application
Barriers to Effective Team Performance
1. Communication Barriers
Miscommunication between Lilly from Logistics and Avi from Marketing is a significant issue.
Q2 (B) How would you address each barrier to improve collaboration and productivity
within the event planning team at Stellari Events? (5 Marks)
Ans 2B.
Introduction
Improving collaboration and productivity within Stellari Events’ planning team requires targeted
strategies to address the identified barriers of communication, role clarity, and interpersonal
conflicts. By focusing on these challenges, the team can work harmoniously and achieve success
in organizing the high-profile corporate gala. Implementing practical solutions ensures not only
the resolution of current issues but also strengthens the team’s ability to collaborate effectively
Principles of Management
Dec 2024 Examination
PLEASE NOTE: This assignment is application based, you have to apply what you
have learnt in this subject into real life scenario. You will find most of the information
through internet search and the remaining from your common sense. None of the
answers appear directly in the textbook chapters but are based on the content in the
chapter
Q1. MediSyringe Pvt. Ltd., a startup in the healthcare sector, manufactures highquality
injection syringes. Founded by Mr. Rajesh Sharma, the company has many
experienced senior executives overseeing various functions like production, quality,
marketing, and finance. Despite its early success, MediSyringe faces challenges due to a
lack of effective delegation.
Key decisions and tasks are concentrated at the top, with Mr. Sharma often taking on
responsibilities himself or assigning them directly to senior managers. This has led to
delays, lowered employee morale, and frustration, as team members feel they lack the
authority to make decisions or take initiative. Recently, a crucial project was delayed
due to Mr. Sharma’s involvement in minor tasks, resulting
in a lost opportunity with a major client. This is one incident that highlights the need
for Mr. Sharma to delegate more effectively, empowering his team, fostering
innovation, and enhancing productivity. However, barriers such as reluctance to trust
the team and fear of losing control must be addressed to improve organizational
efficiency.
In the situation, evaluate the importance of delegation in management and how it can
be effectively applied in the injection syringe manufacturing startup by Mr. Sharma,
with a top- heavy team and low levels of delegation. Identify potential barriers to
delegation in this scenario and suggest appropriate strategies to overcome them. (10
Marks)
Ans 1.
Introduction
Delegation is a fundamental management principle that ensures efficient task distribution and
resource utilization within an organization. It involves assigning responsibility and authority
to subordinates to perform specific activities while the manager retains accountability. For
startups like MediSyringe Pvt. Ltd., operating in the competitive healthcare sector, effective
delegation is critical for fostering growth, innovation, and team morale. Despite its early
success, MediSyringe is hampered by a lack of effective delegation, with decision-making
heavily concentrated at the top. This centralized approach leads to delays, missed
opportunities, and low employee engagement, as demonstrated by the loss of a major client
due to Mr. Rajesh Sharma’s involvement in minor tasks. Addressing these challenges
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Q2(A) Flipkart, India’s leading e-commerce marketplace, is preparing for its flagship
event, The Big Billion Days (TBBD) 2024, by significantly expanding its supply chain
capabilities. With the launch of 11 new fulfillment centers (FCs) across nine cities,
Flipkart’s total FC count has increased to 83, aimed at enhancing operational efficiency
and speeding up deliveries. This expansion is set to create over 1 lakh new jobs,
reflecting Flipkart’s commitment to socio- economic development.
However, such rapid expansion also presents challenges. The strategic decision to open
new FCs involves a complex planning process that requires careful consideration of
several factors, such as location selection, investment in technology, and workforce
management. The decision-making process must balance the anticipated surge in
demand during TBBD 2024 with the potential risks of overcapacity, increased
operational costs, and supply chain disruptions.
Despite leveraging innovative technologies, including automated warehouses and datadriven
decision-making, Flipkart faces limitations in its planning. Factors like unpredictable
consumer demand, high costs of technology adoption, and potential delays in
implementation can affect the effectiveness of its strategy. As Flipkart navigates these
challenges, it needs to make informed decisions to maintain high product availability
and ensure a superior shopping experience during the festive season.
Source Reference: Question 2(A) and 2(B) situation based on article in Logistics
Outlook, 4 Sept 2024 titled “Flipkart expands fulfillment centers ahead of BigBillion
Days 2024” While this looks like a great plan for Flipkart, identify and apply any three
limitations of the planning process to Flipkart’s growth plan for The Big Billion Days
(TBBD) 2024? (5 Marks)
Ans 2A.
Introduction
Planning is a vital function in management, providing a framework for achieving
organizational objectives. However, the planning process is not without its limitations.
Flipkart’s ambitious growth plan for The Big Billion Days (TBBD) 2024, including the
launch of 11 new fulfillment centers (FCs), is a strategic move to enhance supply chain
efficiency and meet heightened consumer demand. Despite leveraging technology and datadriven
insights, Flipkart’s planning process is challenged by unpredictability, high costs, and
Q2(B) Referring to the scenario of Flipkart shown in Question 2(A), retrospectively
create and describe the steps involved in the decision-making process that would have
led to this strategic decision by Flipkart to launch 11 new fulfillment centers across nine
cities in preparation for The Big Billion Days (TBBD) 2024 (5 Marks)
Ans 2B.
Introduction
Effective decision-making is integral to strategic planning, particularly in a dynamic and
competitive environment like e-commerce. Flipkart’s decision to launch 11 new fulfillment
centers (FCs) across nine cities for The Big Billion Days (TBBD) 2024 showcases a
calculated approach to enhancing operational capacity and meeting festive season demand.
This decision reflects a structured process that involves problem identification, evaluation of
alternatives, and implementation strategies. Analyzing these steps provides insight into how