Description

Global Retailing
June 2024 Examination
1. You are supposed to set up a store for an exclusive brand Platinum and Titanium
jewellery for the mid and niche segments? What is the kind of display that you can
think of to increase the sale of this jewellery? (10 Marks)
Ans 1.
Introduction
Establishing a store for an exclusive brand like Platinum and Titanium jewelry requires
meticulous planning to create an enticing display that caters to the mid and niche segments
effectively. The presentation of these luxurious pieces plays a vital role in capturing the
attention of potential customers, conveying the brand’s exclusivity, and ultimately driving
sales. This essay explores various strategies and concepts aimed at optimizing the display to
maximize the appeal and profitability of Platinum and Titanium jewelry. By integrating
elements of artistry, storytelling, and customer engagement, the envisioned display seeks to
create a memorable shopping experience that resonates with the target audience’s preferences
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2. If you were given the task to setting up a store in terms of location, display,
promotions, visibility, layout how would you go about doing up the store and also use
technology to put the signages? (10 Marks)
Ans 2.
Introduction
Setting up a store involves a multifaceted approach that encompasses various aspects such as
location, display, promotions, visibility, layout, and the integration of technology. Each of
these elements plays a crucial role in creating an immersive and enticing retail environment
that attracts customers, drives sales, and enhances the overall shopping experience. In this
essay, we will explore how to strategically approach the establishment of a store, considering
factors such as ideal location selection, innovative display techniques, effective promotional
strategies, maximizing visibility, optimizing store layout for customer flow, and leveraging
technology for signage implementation. By carefully addressing each of these aspects,
3. Case study
Toyota Motor’s quarterly profit tops estimates, shares hit all-time high
Net sales for the fiscal first quarter rose 24 per cent to ¥10.6 trillion, topping the
prediction for ¥9.8 trillion. For the full year, Toyota kept the revenue outlook at ¥38
trillion Toyota. Toyota Announced Plans to Strengthen Its Competitiveness in China
By, Among Other Things, Accelerating the Development of An Electric Powertrain with
Its Two Biggest Suppliers, Denso and Aisin.
Toyota Motor’s quarterly profit exceeded estimates as improvements in supply of
semiconductors and a weak yen helped it capitalize on a global rebound in demand for
vehicles. The stock closed at a record high.
Operating profit for the three months through June was a record ¥1.1 trillion ($7.7
billion), the world’s No. 1 carmaker said in a statement Tuesday. That compared with
¥880 billion projected by analysts. Toyota kept its outlook for operating income for the
fiscal year at ¥3 trillion.
Demand for automobiles is robust following the pandemic downturn, prompting
carmakers to boost production and raise prices. Toyota made and sold a record number
of vehicles in June. It is also on track to increase production between August and
October, according to recent reports.
“When considering exchange rates, production and the market environment,
Toyota keeping its outlook was a bit of a surprise,” Bloomberg Intelligence
analyst Tatsuo Yoshida said.
Net sales for the fiscal first quarter rose 24 per cent to ¥10.6 trillion, topping the
prediction for ¥9.8 trillion. For the full year, Toyota kept the revenue outlook at ¥38
trillion.
The company’s shares rose 2.5 per cent in Tokyo, building on Monday’s 3.3 per cent
gain to reach ¥2,445.5 — a record based on data compiled by Bloomberg going back to
1974. The share price reflects a five-for-one stock split in October 2021
Toyota said it was able to command higher prices for vehicles, helping to “reduce the
impact of the sharp rise in materials prices.”
Japanese carmakers’ sales in 2023 could rise 19 per cent domestically and 18 per cent in
the US, but fall 4 per cent in China, according to Yoshida.
“Toyota’s declining business in China is a point of concern,” he said. “The impact is
industry-wide but concerning for a firm like Toyota.”
Toyota announced plans to strengthen its competitiveness in China by, among other
things, accelerating the development of an electric powertrain with its two biggest
suppliers, Denso and Aisin.
As pressure builds on manufacturers to phase out fossil fuels and embrace the shift to
electric vehicles, Toyota has promised to expand EV production while continuing to
offer a broad selection of hybrid and gasoline cars.
Soon after former Lexus head Koji Sato became chief executive officer, the company
pledged to sell 1.5 million battery EVs annually by 2026. Further out, it has promised to
sell 3.5 million by 2030, halve its carbon dioxide emissions by 2035 and become carbon
neutral by 2050.
In May, Sato said Toyota would produce 200,000 BEVs this fiscal year. He also said it
would invest ¥3.1 trillion on sustainable growth, including efforts to decarbonize and
electrify.
Questions
a) What is Toyota’s future strategy and how is it gearing up for achieving that goal and
how are things looking up after the pandemic downturn? Why should the car
companies raise prices at this point and is Toyota’s sale falling in China a cause for
concern and what is its plan to compete in that market? (5 marks)
Ans 3a.
Introduction
Toyota’s quarterly profit exceeding estimates and its future strategies indicate the company’s
resilience and adaptability in navigating through challenging times. Amidst the pandemic
downturn, Toyota has demonstrated a robust performance, leveraging improvements in
supply chains and market conditions to capitalize on global demand for vehicles. However,
challenges such as declining sales in China present concerns, prompting the company to
b) What is the reason Toyota wants to continue its focus on Gasoline and Hybrid cars
along with its electric cars? What has Koji Sato pledged and where is the focus turning
towards an electric and clean energy vehicle and what are the effects of the current
Gasoline engines that are impacting our planet and why do they need to be phased out?
(5 marks)
Ans 3b.
Introduction
As Toyota embraces the shift towards electric vehicles (EVs) and clean energy, the
company’s commitment to maintaining a diversified product portfolio, including gasoline and
hybrid cars, remains paramount. This approach aligns with Toyota’s strategic vision of
catering to diverse customer preferences while simultaneously advancing towards a more
sustainable future. Koji Sato’s pledge to expand EV production while continuing to offer
gasoline and