Course: Strategic Management
1. Strategic Management crucially define and determine the long term performance of a
business entity. This is with reference to, Nokia, who lost its pace in the smartphone
race. As quoted by source:
“Nokia has been long the market leader in the mobile phone market and with its
enormous reach and huge customer base, had successfully created significant entry
barriers for any new player as such. Its Symbian OS being the backbone of the whole
success story contributed to a great deal in its higher perceived ease of use. Customers
used to enjoy the features, thanks to highly simplified GUI. It ruled the middle and low
end market for long.
But, Nokia did a blunder and lost its market share.”(Source:
https://www.marketing91.com/nokia-lost-market-share/)
In the context of above case, define the term strategic management, discuss, what are
the three major challenges to strategic management and specifically point out in relation
to Nokia among the three challenges, out of these challenges which challenge hit hard
to the Business Giant.
(10 Marks)
2. Reliance Industries Limited is a Fortune 500 company and the largest private sector
corporation in India.
RIL, have evolved from being a textiles and polyester company to an integrated player
across energy, materials, retail, entertainment and digital services. In each of these
areas, they are committed to innovation-led, exponential growth. It’s clearly evident
that RIL has adopted parenting strategy. Discuss the concept of corporate parenting.
Discuss the analytical steps which are crucial in developing corporate parent strategy.
Conclude how Corporate parenting or parenting strategy is more beneficial when
compared against portfolio based corporate strategy (10 Marks)
3. General Electric (GE) is well known for its extraordinary competency in management
development.
a. Discuss how the terms capabilities, competency and distinctive competency differs
from each other.
Also, with reference to the VRIO Framework of analysis, highlight the four questions
which any strategist might have examined in relation to GE for evaluating its
extraordinary competency in management development. (5 Marks)
b. Describing VRIO Framework with reference to GE: (5 Marks)
– Valuable
– Rareness
– Imitability
– Organization
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