Description

Principles of Management
Dec 2024 Examination
PLEASE NOTE: This assignment is application based, you have to apply what you
have learnt in this subject into real life scenario. You will find most of the information
through internet search and the remaining from your common sense. None of the
answers appear directly in the textbook chapters but are based on the content in the
chapter
Q1. MediSyringe Pvt. Ltd., a startup in the healthcare sector, manufactures highquality
injection syringes. Founded by Mr. Rajesh Sharma, the company has many
experienced senior executives overseeing various functions like production, quality,
marketing, and finance. Despite its early success, MediSyringe faces challenges due to a
lack of effective delegation.
Key decisions and tasks are concentrated at the top, with Mr. Sharma often taking on
responsibilities himself or assigning them directly to senior managers. This has led to
delays, lowered employee morale, and frustration, as team members feel they lack the
authority to make decisions or take initiative. Recently, a crucial project was delayed
due to Mr. Sharma’s involvement in minor tasks, resulting
in a lost opportunity with a major client. This is one incident that highlights the need
for Mr. Sharma to delegate more effectively, empowering his team, fostering
innovation, and enhancing productivity. However, barriers such as reluctance to trust
the team and fear of losing control must be addressed to improve organizational
efficiency.
In the situation, evaluate the importance of delegation in management and how it can
be effectively applied in the injection syringe manufacturing startup by Mr. Sharma,
with a top- heavy team and low levels of delegation. Identify potential barriers to
delegation in this scenario and suggest appropriate strategies to overcome them. (10
Marks)
Ans 1.
Introduction
Delegation is a fundamental management principle that ensures efficient task distribution and
resource utilization within an organization. It involves assigning responsibility and authority
to subordinates to perform specific activities while the manager retains accountability. For
startups like MediSyringe Pvt. Ltd., operating in the competitive healthcare sector, effective
delegation is critical for fostering growth, innovation, and team morale. Despite its early
success, MediSyringe is hampered by a lack of effective delegation, with decision-making
heavily concentrated at the top. This centralized approach leads to delays, missed
opportunities, and low employee engagement, as demonstrated by the loss of a major client
due to Mr. Rajesh Sharma’s involvement in minor tasks. Addressing these challenges
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Q2(A) Flipkart, India’s leading e-commerce marketplace, is preparing for its flagship
event, The Big Billion Days (TBBD) 2024, by significantly expanding its supply chain
capabilities. With the launch of 11 new fulfillment centers (FCs) across nine cities,
Flipkart’s total FC count has increased to 83, aimed at enhancing operational efficiency
and speeding up deliveries. This expansion is set to create over 1 lakh new jobs,
reflecting Flipkart’s commitment to socio- economic development.
However, such rapid expansion also presents challenges. The strategic decision to open
new FCs involves a complex planning process that requires careful consideration of
several factors, such as location selection, investment in technology, and workforce
management. The decision-making process must balance the anticipated surge in
demand during TBBD 2024 with the potential risks of overcapacity, increased
operational costs, and supply chain disruptions.
Despite leveraging innovative technologies, including automated warehouses and datadriven
decision-making, Flipkart faces limitations in its planning. Factors like unpredictable
consumer demand, high costs of technology adoption, and potential delays in
implementation can affect the effectiveness of its strategy. As Flipkart navigates these
challenges, it needs to make informed decisions to maintain high product availability
and ensure a superior shopping experience during the festive season.
Source Reference: Question 2(A) and 2(B) situation based on article in Logistics
Outlook, 4 Sept 2024 titled “Flipkart expands fulfillment centers ahead of BigBillion
Days 2024” While this looks like a great plan for Flipkart, identify and apply any three
limitations of the planning process to Flipkart’s growth plan for The Big Billion Days
(TBBD) 2024? (5 Marks)
Ans 2A.
Introduction
Planning is a vital function in management, providing a framework for achieving
organizational objectives. However, the planning process is not without its limitations.
Flipkart’s ambitious growth plan for The Big Billion Days (TBBD) 2024, including the
launch of 11 new fulfillment centers (FCs), is a strategic move to enhance supply chain
efficiency and meet heightened consumer demand. Despite leveraging technology and datadriven
insights, Flipkart’s planning process is challenged by unpredictability, high costs, and
Q2(B) Referring to the scenario of Flipkart shown in Question 2(A), retrospectively
create and describe the steps involved in the decision-making process that would have
led to this strategic decision by Flipkart to launch 11 new fulfillment centers across nine
cities in preparation for The Big Billion Days (TBBD) 2024 (5 Marks)
Ans 2B.
Introduction
Effective decision-making is integral to strategic planning, particularly in a dynamic and
competitive environment like e-commerce. Flipkart’s decision to launch 11 new fulfillment
centers (FCs) across nine cities for The Big Billion Days (TBBD) 2024 showcases a
calculated approach to enhancing operational capacity and meeting festive season demand.
This decision reflects a structured process that involves problem identification, evaluation of
alternatives, and implementation strategies. Analyzing these steps provides insight into how