Description

Essentials of IT
April 2024 Examination
Question 1: 1. Create a line chart to visualize the trend in the number of “Impressions”
over the six months. Label the axes appropriately.
2. Create a scatter plot to show the relationship between the “Impressions” and
“Clicks.” Each point on the scatter plot represents a month. Label the axes
accordingly.
3. Generate a bar chart to compare the “Conversions” for each month. Use the
“Month” as the x-axis and “Conversions” as the y-axis
Introduction
The success of a marketing campaign relies significantly on comprehending and evaluating
its overall performance indicators. As a data analyst for an advertising company, I have been
assigned to examine the results of a six-month promotional campaign for a newly launched
product. The dataset contains essential information, including the monthly Impressions,
Clicks, and Conversion figures. This file allows us to explore the knowledge obtained from
this information by using visual representations such as line charts, scatter plots, and bar
charts.
The marketing effort sought to enhance product awareness and engagement by increasing
click-through rates and ultimately driving conversions. By displaying patterns and
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Question 2: You are a software developer working on a project to build an e-commerce
website for a client. The website will handle a large volume of product listings, customer
data, and sales transactions. Your client is curious about the importance of the role of a
Database Management System (DBMS) in this project and wants to understand the
critical aspects of DML and DDL. Write a response to your client’s inquiry
Introduction
Dear,
I trust that this correspondence reaches you in good health. Your dedication to understanding
the need for a Database Management System (DBMS) in our e-commerce website project is
admirable. Let us examine a crucial function of a vital Database Management System
(DBMS): the ability to handle extensive product listings, consumer statistics, and revenue
transactions.
The DBMS is the core of our purpose, providing a single repository for efficiently organizing
and storing data. The software’s capacity to arrange and classify information into tables is
highly beneficial, as it guarantees logical organization and, unless there are issues, retrieval of
Question 3. A: Using the provided dataset, perform the following calculations and
analysis using Excel functions: (5 marks)
1. Calculate the average monthly Revenue for the months presented in the table
(January-June).
2. Find the maximum monthly profit and identify the month in which it occurred.
3. Determine the minimum monthly expenses and identify the month in which they
occurred.
4. Calculate the total profit for the months presented in the table (January-June).
5. Compute the percentage change in Revenue from May to June.
Introduction
Examining the monetary statistics from January to June provides valuable insights into the
employer’s overall performance. The main discoveries are as follows:
The monthly revenue consistently increased, reaching its highest point at $8,500 in June. This
trend represents a remarkable surge in sales and is a crucial measure for evaluating the firm’s
financial well-being.
Concept and Application
The highest monthly profits of $3,600 were achieved in June, indicating a remarkable
Question 3. B: Q 3. b) You are working as an intern in a finance department, and your
supervisor has asked you to create a sample spreadsheet using Microsoft Excel to
demonstrate various cell formatting styles. Your supervisor wants to see how different
formatting options can be applied to improve the presentation of financial data. Below,
you have been provided with a set of dummy data that you will use to apply different
cell formatting styles.
Introduction
In the ever-changing world of finance, effective data visualization is crucial for promoting
understanding and informed decision-making. As an intern in the finance department, I
produced a pattern spreadsheet using Microsoft Excel to demonstrate the usefulness of
various cell formatting patterns in enhancing the presentation of financial data.
Concept and Application
a. Earnings Margin Calculation:
By including the income margin calculation, the spreadsheet is enhanced with a vital measure