International Marketing
April 2022 Examination

 

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for April 2022 Examination

1. Netflix adopted an aggressive growth strategy to establish itself as a global force in the video streaming industry Is Netflix a global brand. Discuss its brand strategy to appeal to the Indian audience. (10 Marks)

2. Using macroeconomic environment analysis discuss suitable go to market strategies for Aquafresh to deepen its presence in the Indian market. You could suggest 3 key strategies.  (10 Marks)

3. Tanish a strong Indian jewelry brand founded in 1994. The brand would like to diversify to the Gulf Region and appeal to the millennials. The brand does have presence in Dubai but is not performing as expected. The brand faces tough competition from Damas, Malabar and Kalyan Jewellers.

a. How can Tanish benefit from market research insights? (5 Marks)

b. Suggest a suitable communication strategy to build awareness and customer base in the marketplace. (5 Marks)
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