Description
New Product Development and Managing Innovation
Sep 2025 Examination
Q1. Consider consumer product industries across you – eg. Quick commerce (Zepto, BlinkIt etc.) or E commerce (Amazon, Flipkart etc.) or FMCG (HUL, PnG etc.). Among the various components of their business strategy, packaging plays a central role. Consider the different types of packaging and explain the significance of each. (10 Marks)
Ans 1.
Introduction
In consumer product industries such as Quick Commerce (Zepto, Blinkit), E-commerce (Amazon, Flipkart), and FMCG giants (HUL, P&G), packaging serves as more than just a protective layer for products. It has evolved into a strategic function that influences customer perception, brand recall, operational efficiency, and environmental impact. With the rise of online shopping and instant deliveries, packaging has become crucial for ensuring product safety during transit, attracting consumer attention, and reflecting the brand’s values. It plays a key role in differentiating a product from competitors on crowded digital and physical shelves. Moreover, the shift toward sustainable and innovative packaging solutions is aligning with consumer expectations and regulatory pressures. Thus, packaging stands at the
Its Half solved only
Buy Complete assignment from us
Price – 290/ assignment
NMIMS Online University Complete SolvedAssignments session SEPT 2025
buy cheap assignment help online from us easily
we are here to help you with the best and cheap help
Contact No – 8791514139 (WhatsApp)
OR
Mail us- [email protected]
Our website – www.assignmentsupport.in
Q2. Using a real-world business example, explain the different stages of the product or technology lifecycle. Illustrate how each stage—introduction, growth, maturity, and decline—impacts various aspects of the product, such as development, marketing strategy, customer adoption, and business decisions. (10 Marks)
Ans 2.
Introduction
The product or technology lifecycle (PLC or TLC) is a strategic concept used to describe the stages a product goes through from its inception to its eventual withdrawal from the market. These stages—introduction, growth, maturity, and decline—are essential in guiding business strategies related to product development, marketing, pricing, and customer engagement. Understanding each stage enables companies to make informed decisions and adjust their approach in line with consumer behavior, market dynamics, and competitive pressures. A prime real-world example is Apple’s iPhone, which has experienced each phase of the lifecycle in varying degrees with each new generation. This case illustrates how companies
Q3A. Rahul is the head of innovation for a large mobile company. He is working on a business strategy for the next 4-5 years. His objective is to explore different forms the mobile phones can take, what kind of features will need to be introduced etc. In this context, answer the following 2 questions.
- a) What are the four types of innovation based on technology and market dimensions that Rahul can possibly explore? Briefly describe each type and illustrate with a suitable example. (5 Marks)
Ans 3a.
Introduction
Innovation is critical for businesses like mobile phone companies that operate in fast-changing, technology-driven markets. As Rahul plans a 4–5 year innovation strategy, understanding the types of innovation based on technological and market dimensions can help him identify future opportunities. These types of innovation—classified by whether the technology and market are new or existing—offer different approaches for growth and value
Q3(B). Rahul is the head of innovation for a large mobile company. He is working on a business strategy for the next 4-5 years. His objective is to explore different forms the mobile phones can take, what kind of features will need to be introduced etc. In this context, answer the following 2 questions.
- When considering a framework for identifying an innovation roadmap, Rahul is confused about what qualifies as innovation and what is an invention. Explain the distinction using a relevant example. Also explain to Rahul as to why innovation is important for companies in the competitive landscape. (5 Marks)
Ans 3b.
Introduction
As Rahul plans the innovation roadmap for his mobile company, it’s important to clarify the difference between invention and innovation. While these terms are often used interchangeably, they play distinct roles in business strategy. Invention refers to creating something entirely new, while innovation means applying that invention in a practical, marketable way. Innovation enables companies to turn new ideas into value for customers.
