Description

Entrepreneurship and Venture Capital Management
June 2024 Examination
1. Health & Wellness retreat: Can you explain how you plan to generate revenue and
sustain your business in the Indian market. (10 Marks)
Ans 1.
Introduction:
In the bustling Indian market, the health and wellness industry has witnessed exponential growth
in recent years, propelled by a burgeoning middle class increasingly prioritizing holistic wellbeing.
Our venture aims to capitalize on this trend by offering a comprehensive Health &
Wellness retreat. This retreat will provide individuals with a sanctuary to rejuvenate their mind,
body, and spirit amidst the serene backdrop of nature. Our holistic approach integrates various
wellness modalities, including yoga, meditation, Ayurveda, and organic nutrition, to cater to the
diverse needs of our clientele. As we embark on this entrepreneurial journey, it is imperative to
strategize meticulously on revenue generation and sustainability within the Indian market.
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2. Riyansh and John are two friends who want to start a technology company. They are
concerned about limiting their personal liability and attracting potential investors. Which
form of ownership should they consider, and what are the main characteristics of this form?
(10 Marks)
Ans 2.
Introduction:
As Riyansh and John embark on their entrepreneurial journey to start a technology company, they
face critical decisions regarding the structure of their business ownership. One of their primary
concerns revolves around limiting personal liability and attracting potential investors, indicating
the need for a business entity that offers both advantages. In the realm of business ownership,
several forms exist, each with distinct characteristics and implications. Choosing the appropriate
form of ownership is crucial as it lays the foundation for the company’s legal framework,
financial structure, and governance mechanisms. Therefore, it is imperative for Riyansh and John
3. Elizabeth is aspiring entrepreneur who wants to launch a business with a fast-food
restaurant. She does not want to start business from scratch because of low-risk appetite
and not sufficient capital to start the business.
a. Elizabeth is exploring different business models for her new fast- food restaurant venture.
Examine the advantages and limitations of franchise business model and an independent
fast-food restaurant. (5 Marks)
Ans 3a.
Introduction:
As Elizabeth ventures into the realm of entrepreneurship with aspirations of launching a fast-food
restaurant, she faces the pivotal decision of choosing between different business models. Two
primary options she is exploring are the franchise business model and an independent fast-food
restaurant. Each model presents unique advantages and limitations that warrant careful
consideration to align with Elizabeth’s goals and
b. Advise Elizabeth on the most suitable model for her business and why? (5 Marks)
Ans 3b.
Introduction
As Elizabeth contemplates the most suitable business model for her fast-food restaurant venture,
she faces a critical decision that will shape the trajectory of her entrepreneurial journey. With
considerations such as risk appetite, financial constraints, and long-term goals at the forefront of
her mind, Elizabeth seeks guidance on choosing between the franchise business model and an
independent fast-food restaurant.
Concept and application
After carefully evaluating the advantages and limitations of both the franchise business model and