Description

E-Business
April 2024 Examination
Q1. Suppose you are hired as a business consultant by DMart ready retail store to assess
the potential advantages of shifting from a traditional brick-and-mortar store to an ebusiness
model. Drawing from your expertise, outline the benefits and obstacles that
come with e-business in the retail sector, as well as the impact it has on customer
experience, sales, and profitability. Additionally, provide insights into the essential
strategies the retail store should embrace to execute a successful transition to an ebusiness
model, including potential risks and limitations associated with e-business in
the retail sector, along with recommendations for mitigating those risks and challenges.
(10 marks)
Ans 1.
Introduction
The evolution from traditional brick-and-mortar retail to an e-business model represents a
transformative journey for retailers like DMart, aimed at leveraging the vast opportunities
presented by digital landscapes. This shift is not merely a change in the medium of
transactions but a strategic move to expand market reach, enhance customer experience, and
increase operational efficiency. However, transitioning to an e-business model comes with its
set of challenges and obstacles, ranging from technological adoption to changing consumer
behavior. The benefits of such a transition are multifaceted, including broader market access,
cost reduction, and personalized shopping experiences, which can significantly influence
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Q2. Being an e-business organization, the acquisition of customer data is crucial for
gaining insights into your target audience and enhancing marketing strategies. Explore
diverse approaches to gathering customer data online and provide concise explanations
for at least five of such methods. Additionally, your list of methods should encompass
both passive (minimum 2) and active (minimum 2) data collection techniques while also
taking into account the ethical considerations associated with each data collection
method used by the e-business companies. (10 marks)
Ans 2.
Introduction
In the digital era, e-business organizations recognize the paramount importance of customer
data as a cornerstone for strategic decision-making and personalization of services. This
imperative drives the exploration of various methodologies for collecting customer data,
which are pivotal for understanding market trends, customer behaviors, and preferences.
These methodologies are broadly categorized into passive and active data collection
techniques, each serving distinct purposes and offering unique insights into the consumer
base. Passive methods focus on gathering data without direct interaction with the customer,
leveraging analytics and user behaviors tracked during their online journey. Conversely,
Q3. Let us suppose you have been hired by a quick commerce startup promising
delivery to customers within minutes as an operations consultant to enhance their
business productivity. To enhance the effectiveness of their operations, you decided to
explain to the management the concepts of e-SCM and e-CRM that can be potentially
useful for them.
a) Explain how implementing e-SCM can help the startup to manage its supply chain
more efficiently and effectively while implementing e-CRM can help the startup
company to better understand and serve its customers. (5 marks)
Ans 3a.
Introduction
In the fast-paced world of quick commerce startups, the implementation of electronic supply
chain management (e-SCM) and electronic customer relationship management (e-CRM) can
significantly enhance business productivity and customer satisfaction. e-SCM optimizes the
supply chain operations through digital integration, ensuring efficient and timely delivery of
products. On the other hand, e-CRM focuses on utilizing digital tools to manage customer
b) Explain how the quick commerce startup can integrate e-SCM and e-CRM to create
a more efficient and customer-centric business model. (5 marks)
Ans 3b.
Introduction
Integrating electronic Supply Chain Management (e-SCM) and electronic Customer
Relationship Management (e-CRM) presents a strategic opportunity for quick commerce
startups to optimize their operations while enhancing customer satisfaction. This synergy
enables a seamless flow of information between supply chain operations and customer