NMIMS 1st Sem Assignment SEPT 2025
Business Communication
Sep 2025 Examination
Q1. A marketing team aims to boost brand awareness and engagement. How can they effectively utilize information and content-sharing sites by curating relevant content and fostering user-generated contributions? (10 Marks)
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Q2. A TechEd company faces financial difficulties, necessitating the termination of annual bonuses and a 15% staff reduction. From a business communication perspective, what key elements should TechEd’s management consider when planning and drafting their announcement to employees to ensure the negative news is delivered effectively, minimizes negative emotional impact, and preserves employee trust and morale? (10 Marks)
Q3(A). A recent graduate struggles to articulate their diverse experiences into a cohesive professional narrative. How can “Writing the Story of You” be instrumental in crafting a compelling resume that resonates with potential employers? (5 Marks)
Q3(B) A job seeker is struggling to differentiate their resume in a highly competitive market, often feeling their applications are generic. How can “Adapting Your Resume to Your Audience” be leveraged to create a more impactful and targeted application? (5 Marks)
Financial Accounting
Sep 2025 Examination
Q1. Apply the accounting cycle to a mid-sized technology company that is transitioning from manual to automated accounting systems. How would you ensure the accuracy and consistency of financial records throughout each stage of the cycle, and what challenges might arise during this transition? (10 Marks)
Q2. A firm’s trial balance as at 31st March 2024 shows: – Opening Inventory: Rs.3,00,000 – Purchases: Rs.12,00,000 – Sales: Rs.18,00,000 – Sales Returns: Rs.60,000 – Wages: Rs.1,50,000 (includes Rs.30,000 paid in advance for next year) – Carriage Inward: Rs.40,000 – Carriage Outward: Rs.25,000 – Administrative Expenses: Rs.1,20,000 (Rs.10,000 outstanding) – Rent Paid: Rs.90,000 (includes Rs.20,000 prepaid) – Depreciation on Equipment: To be provided at 12% p.a. on Rs.5,00,000 (equipment purchased 1st July 2023) – Bad Debts: Rs.12,000 – Provision for Doubtful Debts (1st April 2023): Rs.18,000 – Sundry Debtors: Rs.2,00,000 – Additional Provision required: 6% of closing debtors after bad debts – Accrued Commission Income: Rs.15,000 (not yet recorded) – Capital: Rs.8,00,000 – Drawings: Rs.1,20,000 – Closing Inventory (physical count): Rs.2,50,000 Required: Prepare the Income Statement for the year ended 31st March 2024, incorporating all necessary adjustments, and compute the closing value of Sundry Debtors to be shown in the Balance Sheet. Show all workings and justify each adjustment. (10 Marks)
Q3 (A) Create a comprehensive framework for a multinational corporation to ensure the effective application of accounting concepts and conventions (such as consistency, conservatism, disclosure, and materiality) in its financial reporting, especially during periods of financial uncertainty. Justify how your framework would maintain stakeholder trust and regulatory compliance. (5 Marks)
Q3 (B) Formulate a comprehensive approach reporting for a conglomerate with multiple subsidiaries to present consolidated financial statements, including the statement of changes in equity, that align with both Indian and international financial reporting standards, and address challenges related to minority interests and cross-border operations. (5 Marks)
Marketing Management
Sep 2025 Examination
Q1. Apply the concept of buying decision behavior to recommend how a new brand entering the snack food market should tailor its marketing strategies for consumers exhibiting variety-seeking behavior. Justify your recommendations using relevant consumer behavior theories. (10 Marks)
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Q2. Analyze how changes in economic conditions, such as inflation or recession, can influence a company’s pricing strategy, and evaluate the steps a company should take to maintain profitability and brand value during such periods. (10 Marks)
Q3(A) Design a product mix strategy for a company seeking to expand its market presence by introducing new product lines and variations, while maintaining brand consistency and customer loyalty. (5 Marks)
Q3(B) Design a customer value-driven marketing plan for a mid-sized organic snack company facing increased competition from larger firms, ensuring the plan leverages digital marketing, product differentiation, and customer relationship management for long-term success. (5 Marks)
Micro Economics & Macro Economics
Sep 2025 Examination
Q1. You are a market analyst working with a leading Indian retail chain that offers both premium and budget product lines across multiple categories such as groceries, personal care, and home essentials. The company has recently observed that changes in the prices of certain items and shifts in consumer income are affecting customer purchasing patterns, particularly in the FMCG segment. The management has asked you to analyze how the income effect, price effect, and substitution effect influence consumer choices and equilibrium in such a dynamic retail environment.
Using practical examples from the Indian retail sector—such as consumers choosing between branded atta (wheat flour) and local alternatives, or shifting from premium to budget shampoos—analyze how these economic concepts impact consumer equilibrium and inform product placement and pricing strategies. (10 Marks)
Q2. Assess the limitations and exceptions to the law of demand and law of supply and argue how understanding these exceptions is crucial for policy makers and business leaders in volatile markets. (10 Marks)
Q3(A). Devise a comprehensive production strategy for a manufacturing firm facing increasing demand, ensuring optimal utilization of both fixed and variable factors in the short run and the long run. Justify your approach by applying the Law of Variable Proportions in the short run and Returns to Scale in the long run to align production theory with practical planning, thereby ensuring resource efficiency and market responsiveness. (5 Marks)
Q3(B). Critically evaluate the market structure of the aviation industry, where a limited number of large airlines dominate air travel routes both domestically and internationally. Identify and justify the most appropriate market structure for this industry and analyze key features such as price rigidity, non-price competition, and high entry barriers. Assess how these features influence market behavior, pricing strategies, and competition. (5 Marks)
Organizational Behavior
Sep 2025 Examination
Q1. Ravi is a project manager at a fast-growing fintech startup in Pune. Over the past few weeks, the team has been working on a critical product launch with tight deadlines. Several team members have reported increased fatigue, irritability, and even minor health issues. Ravi observed that although productivity hasn’t dropped significantly, the team’s morale is declining, and absenteeism is slightly rising. Some employees have expressed feeling overwhelmed due to excessive workload, lack of work-life balance, and unclear expectations from leadership. Using the types and sources of stress evident in the case analyze the case. How can Ravi apply appropriate stress management strategies to address the issues? Support your answer with relevant concepts. (10 Marks)
Q2. Varnika Robotics, an emerging player in the field of industrial automation in Pune, was known for its innovation-driven culture and highly skilled workforce. The company recently appointed Mr. Shaan Mehra as the head of the R&D division. A highly qualified professional with international exposure, Shaan brought with him a data-driven approach and a strong belief in transformational leadership. Shaan immediately implemented weekly brainstorming meetings, encouraged knowledge sharing, and introduced a mentorship model for junior engineers. While many welcomed his collaborative style and openness to experimentation, a few senior team members who were used to a more directive and hierarchical style of leadership under the former head, expressed discomfort and resistance. As project delays and internal friction began surfacing, the CEO, Ms. Pallavi Deshmukh, started questioning whether Shaan’s leadership style was the right fit for the current context of the team. Evaluate the effectiveness of Shaan Mehra’s leadership approach in the context of the current team dynamics at Varnika Robotics. Should the company continue with this style or consider a change? Justify your answer with leadership theory. (10 Marks)
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Q3 (A) At BlueNova Textiles, a Surat-based firm, management launched a sustainability drive urging eco-friendly practices. While many supported the move, Meera, a senior supervisor, dismissed it as “extra work with little value.” Aarav, the new sustainability officer, believes changing employee attitudes is key and consults HR to create a strategy that encourages buy-in.
As an HR team member, analyze and suggest a concise intervention to shift employee attitudes toward sustainability by addressing the three components of attitude. (5 Marks)
Q3(B). At SkyWare Solutions, a tech startup, a peer learning initiative was introduced where junior developers could shadow senior coders. Most juniors, like Anaya, improved significantly after the program. However, Ishaan, despite regular attendance, showed minimal improvement. Team lead Kiran observed that Anaya had been paired with Zubin, a senior who explained concepts patiently and modeled best practices. Ishaan shadowed Manav, a top performer who worked fast but rarely explained his logic or interacted during the process. Kiran wonders why the same learning method produced different outcomes.
Analyze the differing learning outcomes for Anaya and Ishaan using Social Learning Theory. Why did the same method result in varied effectiveness? (5 Marks)
Quantitative Methods – I
Sep 2025 Examination
Q1. A rare event occurs in a large population with probability 0.0004 per individual per year. In a city of 20,000 individuals, the event is tracked annually. (a) Using the Poisson approximation, compute the probability that in a given year, at least 10 but no more than 15 individuals experience the event. (b) If the city is divided into 4 equal districts, and the event occurrences are independent, what is the probability that at least one district records at least 5 occurrences in the same year? Show all steps, including justification for the use of the Poisson approximation and all intermediate calculations. (10 Marks)
Q2. A light bulb’s lifetime (in hours) is normally distributed with unknown mean \mu and known standard deviation =50 hours. A sample of 35 bulbs shows an average lifetime of 1200 hours. The company wants to ensure that at least 90% of bulbs last more than 1100 hours. Find the maximum mean lifetime that satisfies this and check if the sample supports this claim. (10 Marks)
Q3(A)A bakery claims that at least 60% of its customers are satisfied with their new bread recipe. To test this, a sample of 50 customers is surveyed, and 27 say they are satisfied. At the 5% significance level, test whether the bakery’s claim is true. (5 Marks)
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Q3(B) Suppose you are given a dataset of 10 observations where the independent variable X is the monthly advertising spend (in $1000s) and the dependent variable Y is the monthly sales (in $10,000s). The regression equation Y = a + bX is fitted, and the following is known: the sum of squared residuals (SSE) is 180, the total sum of squares (SST) is 600, and the explained sum of squares (SSR) is 420.
(a) Calculate the coefficient of determination (R²) and interpret its meaning.
(b) If the standard error of the regression is required for a 95% confidence interval for a forecast at X = 15, compute the standard error given n = 10 and k = 1.
(c) If the regression equation is Y = 2.5 + 1.8X, estimate the 95% confidence interval for the predicted sales when X = 15, using z = 1.96.
Show all steps and justify the use of each value. (5 Marks)
