Description

Strategic Management

September 2024 Examination

 

 

Q1.  You are the CEO of a bank which has a profitable consumer banking division. Do you think the bank should sell out a profitable business like this? What according to you could be the reasons for a retrenchment strategy? If you were the strategy advisor to the bank, would you advise the bank for such a move? (10 Marks)

Ans 1.

Introduction

As the CEO of a bank with a profitable consumer banking division, the decision to sell this thriving segment is not to be taken lightly. A profitable business unit is often viewed as a cornerstone of stability and a key revenue generator, providing both financial returns and strategic advantages such as market share and customer loyalty. However, retrenchment strategies, including divestitures, can sometimes be justified under specific circumstances. This decision involves a complex assessment of the bank’s overall strategic objectives, financial health, market conditions, and long-term vision. The aim is to weigh the immediate benefits against potential long-term impacts. In this context, it is essential to explore the

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Q2. The ISL is India’s leading football league but lately, it is struggling with issues such as sponsorship and viewership. What could be the reasons for this lack of interest in sponsors, according to you? What strategies would you recommend to the league management to increase consumer engagement, if you were its strategy consultant?  (10 Marks)

Ans 2.

Introduction

The Indian Super League (ISL) has emerged as a significant platform for football in India, aiming to elevate the sport’s profile and engage a broad audience. Despite its initial success and widespread enthusiasm, the league has recently faced challenges related to sponsorship and viewership. This decline in interest from sponsors and viewers is a critical concern, as it directly impacts the league’s financial health and long-term viability. Understanding the underlying causes of this downturn is essential for developing effective strategies to revive and sustain interest in the ISL. Factors such as market competition, audience engagement, and

 

Q3. WPP  became a global  advertising  behemoth because of its  relentless  acquisition strategy. This has led to its global dominance. In such a scenario:

1. If you were the owner of a small full-service advertising agency then what strategies would you adopt to compete with the big players like WPP. (5 Marks)

Ans 3.

Introduction

As the owner of a small full-service advertising agency, competing with industry giants like WPP requires innovative and strategic approaches. While WPP leverages its scale and resources, smaller agencies can focus on agility, personalized services, and niche expertise to carve out a competitive edge. By leveraging unique strengths and strategically positioning the agency, it is possible to attract clients who seek more tailored and flexible advertising

 

 

1. In your opinion is advertising relevant to marketing anymore? Analyze the complexities of Marketing communications in the post pandemic era. Can AI be solely depended on to solve all the marketing problems or would you still need human intervention while reaching out to the consumers? (5 Marks)

Ans 3b.

Introduction

Advertising remains a critical component of marketing, even as the landscape evolves in the post-pandemic era. The complexities of modern marketing communications have increased, driven by digital transformation and changing consumer behaviors. While artificial intelligence (AI) offers powerful tools for addressing many marketing challenges, human intervention continues to play a vital role in crafting authentic and emotionally resonant