Description

SESSION	JULY-AUGUST 2024
PROGRAM	BACHELOR OF COMMERCE (B.COM)
SEMESTER	V
COURSE CODE & NAME	DCM3104 E-COMMERCE

 

 

Set – 1

 

1. Define e-commerce. Explain its advantages and disadvantages. 2+4+4

Ans 1.

Definition of E-Commerce

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services through electronic platforms, primarily the internet. It encompasses a wide range of activities, including online shopping, digital payments, internet banking, online ticketing, and more. E-commerce has transformed traditional business practices by enabling transactions across borders and time zones, providing convenience and efficiency to both consumers and businesses.

Advantages of E-Commerce

One of the primary advantages of e-commerce is its accessibility. Unlike physical stores with

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2. Explain in detail the main functions of e-commerce.

Ans 2.

Online Retailing and Shopping

The primary function of e-commerce is to facilitate online retailing and shopping. It provides customers with a platform to browse, select, and purchase products or services without needing to visit a physical store. This process is supported by user-friendly interfaces, product categorization, and search functionalities, enabling customers to find what they need quickly and efficiently. Secure payment gateways ensure smooth transactions, while features

 

3. Explain the main business models in detail.

Ans 3.

Business-to-Consumer (B2C) Model

The Business-to-Consumer (B2C) model is the most common form of e-commerce, where businesses sell products or services directly to individual consumers. This model includes online retail stores, subscription services, and digital goods providers. B2C transactions are characterized by a relatively short sales cycle, as the decision-making process involves fewer

 

 

 

Set – 2

 

 

4. Explain the process of cryptography in detail.

Ans 4.

Introduction to Cryptography

Cryptography is the science of securing information through the use of mathematical algorithms and techniques. It ensures the confidentiality, integrity, authenticity, and non-repudiation of data during transmission or storage. Cryptography is widely used in e-commerce, online banking, and communication systems to protect sensitive information such

 

5. Describe the e-marketing. Differentiate it from traditional marketing. 2+8

Ans 5.

Definition of E-Marketing

E-marketing, or electronic marketing, refers to the use of digital platforms and internet-based tools to promote products and services to consumers. It encompasses various online channels such as social media, search engines, email, and websites to reach and engage with target audiences. E-marketing leverages technology and data analytics to deliver personalized marketing campaigns, enabling businesses to measure their effectiveness in real-time. It has

 

 

6. Define the m-commerce. Explain the main components of M-commerce. 2+8

Ans 6.

Definition of M-Commerce

M-commerce, or mobile commerce, refers to the buying and selling of goods and services through mobile devices such as smartphones and tablets. It is a subset of e-commerce that leverages mobile technology to provide consumers with a convenient and accessible platform for conducting transactions. M-commerce includes activities like online shopping, mobile banking, ticket booking, and digital payments, offering users the flexibility to conduct