Description
Contents
Restrictions and Constraints. 11
Definition of Green Marketing. 13
Consumer Response to Green Marketing. 14
Demographic Variations In A Reaction To Green Marketing. 14
The Role of Transparency and Authenticity. 15
‘Light Green’ Consumption vs. Profound Behavior Change. 15
Principles of Sustainable Usage. 16
Earlier Researches on Green Marketing and Sustainable Consumption. 18
Gaps at the Existing Literature. 19
Green Marketing Techniques: 23
Consumer Behavior Theories. 24
Commitment between Green Marketing and Sustainable Consumption. 25
Ecological Impact of Green Marketing. 27
Social Impact of Green Marketing: 28
Economic Impact of Green Marketing: 29
Consumer Perception And Attitudes. 33
Consumer Attitudes towards Sustainable Consumption. 35
Facets Influencing Consumer Decision-Making. 36
Difficulties in Implementing Effective Green Marketing Methods. 38
Obstacles to Sustainable Consumption. 40
Data Collection Techniques. 46
Data Collection and Analysis. 51
Data Analysis and Interpretation. 54
Evaluation Of Green Marketing Effectivenes. 61
Dimension of Green Marketing Effectiveness. 61
Assessment of Sustainable Consumption Methods. 63
Tips for Green Marketing Techniques. 67
Policy Tips For Promoting Sustainable Consumption. 69
Reviews
There are no reviews yet.