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A Study Analyzing the Relationship Between Advertising and Awareness, and its Effect on the Demand for Glass

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Business Management

Pages- 95

File- Word File

Description

TABLE OF CONTENTS

ACKNOLEDGEMENT. 2

TABLE OF CONTENTS. 4

LIST OF TABLES. 5

TABLE OF FIGURES. 5

INTRODUCTION.. 11

OBJECTIVES OF THE STUDY.. 27

LITERATURE REVIEW OF THE STUDY.. 28

RESEARCH METHODOLOGY.. 53

DATA ANALYSIS & INTERPRETATION.. 57

FINDINGS. 66

CONCLUSION.. 73

SUGGESTION.. 91

RECOMMENDATIONS. 92

BIBLOGRAPHY.. 94

APPENDIX -1. 96

ABBREVIATION.. 121


LIST OF TABLES

Table 1 :  Domestic Float Glass Sales. 17

Table 2 : Total Capacity. 19

Table 3 : Break-up of Capacity. 20

Table 4 : Market Share. 22

Table 5: SUMMARY OF LITERATURE REVIEW… 57

TABLE OF FIGURES

Figure 5 : Domestic Market Share. 14

Figure 6: Awareness of Glass brands. 59

Figure 7: Glass advertisement saw by people. 61

Figure 8: Awareness Vs Particular brand. 63

Figure 9: Whether go for buying. 66

Figure 10: Purchase of glass. 67

Figure 11: Importance of brand. 68

Figure 12: Awareness Vs whether go for buying. 68

Figure 13: Time Taken at Retail Counter 70

Figure 14: Preference for particular brand. 71

Figure 15: Decision to choose any brand. 71

Figure 16: Influencer of Recommendation. 73

Figure 17: Ad recall 79

Figure 18: Ad influence on action. 79

Figure 19:Parameters for buying glass. 81

Figure 20: Awareness of application of glass. 85

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