Description
TABLE OF CONTENTS
1.1Â Â Â Â Â Â Â GOOGLE ADS. 7
1.2Â Â Â Â Â Â Â DIGITAL MARKETING.. 14
1.3 DIGITAL MARKETING TRENDS. 15
1.4 OBJECTIVES OF THE STUDY.. 17
2.1 DIGITAL MARKETING WITH GOOGLE ADS. 19
3.3 INCLUSION CRITERIA (FOR SECONDARY DATA) 47
DATA ANALYSIS AND FINDINGS. 49
4.1 GOOGLE ADS-QUALITY SCORE. 50
RECOMMENDATION AND CONCLUSION.. 62
5.1 CONCLUSION AND RECOMMENDATIONS. 63
 LIST OF FIGURES
Figure 1 Most Active Social Media Platforms. 23
Figure 2 Share of Web Traffic By Device. 24
Figure 3 Google Ads search outcomes. 30
Figure 4 Google Ads search results. 31
Figure 5 Google Ads Account Structure. 32
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