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A Comprehensive Study on Leveraging Google Ads for Digital Marketing Excellence

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Business Management

Pages- 64

File- Word File

Categories: Business Management, PROJECT REPORT

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TABLE OF CONTENTS

ACKNOWLEDGEMENTS. 2

TABLE OF CONTENTS. 3

LIST OF FIGURES. 4

EXECUTIVE SUMMARY.. 5

INTRODUCTION.. 6

1.1 GOOGLE ADS. 7

1.2 DIGITAL MARKETING.. 14

1.3 DIGITAL MARKETING TRENDS. 15

1.4 OBJECTIVES OF THE STUDY.. 17

1.5 PROBLEM STATEMENT. 17

1.6 RESEARCH LAYOUT. 17

LITERATURE REVIEW… 18

2.1 DIGITAL MARKETING WITH GOOGLE ADS. 19

RESEARCH METHODOLOGY.. 46

3.1 RESEARCH METHODOLOGY.. 47

3.2 DATA COLLECTION.. 47

3.3 INCLUSION CRITERIA (FOR SECONDARY DATA) 47

3.4 RESEARCH DESIGN.. 48

3.5 RESEARCH QUESTIONS. 48

DATA ANALYSIS AND FINDINGS. 49

4.1 GOOGLE ADS-QUALITY SCORE. 50

RECOMMENDATION AND CONCLUSION.. 62

5.1 CONCLUSION AND RECOMMENDATIONS. 63

BIBLIOGRAPHY.. 64

LIST OF FIGURES

Figure 1 Most Active Social Media Platforms. 23

Figure 2 Share of Web Traffic By Device. 24

Figure 3 Google Ads search outcomes. 30

Figure 4 Google Ads search results. 31

Figure 5 Google Ads Account Structure. 32

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