Business Communication
September 2021 Examination
- Give examples of the following types of Biases in a sentence: Gender bias, Racial bias, Age bias, Disability bias. How can they be avoided? (10 Marks)
Ans 1.
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- Sharman Ahuja, CEO of Innotek Systems, has to communicate to his team that their casual leaves are going to be canceled and all leaves will be considered as LWP (Leave without pay). Amidst the pandemic and the challenging economic climate, the HR has had to take this tough decision. Sharman will be the bearer of this news and write an email to all Innotek employees. The direct and indirect approaches can be used to convey written negative messages effectively. Describe how Sharman will decide whether to use the direct or the indirect approach in this situation. (10 Marks)
Ans 2.
- a. As the Chief Marketing Officer of IntelliSense, you must communicate to your team that the annual sales review meeting will be conducted virtually this year. Explain each step in this communication process through the 8-step business communication model. (5 Marks)
Ans 3a.
- Today’s digital, social and mobile world has impacted business communication. The social communication model explains how. What is the social communication model? Give examples of any two social media. (5 Marks)
Ans 3b.
Introduction